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Encyclopedia > Dasani

Dasani

Type Water Beverage
Manufacturer Coca-Cola Company
Country of origin USA
Introduced 1999

Dasani (pronounced [dəˈsɑːni]) is a popular brand of bottled water from the Coca-Cola company, launched in 1999, after the success of Aquafina (produced by Coca-Cola-rival PepsiCo). It is one of many brands of Coca-Cola water products sold around the world. Image File history File links Metadata Size of this preview: 800 × 599 pixelsFull resolution (2288 × 1712 pixel, file size: 744 KB, MIME type: image/jpeg) Dasani water in a bottle. ... The Coca-Cola Companys headquarters in Atlanta, GA. The Coca-Cola Company (NYSE: KO) is an international beverage and food manufacturer whose headquarters are in Atlanta, Georgia, in the United States of America. ... This article is about the year. ... Articles with similar titles include the NATO phonetic alphabet, which has also informally been called the “International Phonetic Alphabet”. For information on how to read IPA transcriptions of English words, see IPA chart for English. ... For other uses, see Brand (disambiguation). ... A 1. ... The wave shape (known as the dynamic ribbon device) present on all Coca-Cola cans throughout the world derives from the contour of the original Coca-Cola bottles. ... This article is about the year. ... Aquafina is a popular brand of bottled water. ... PepsiCo, Incorporated (NYSE: PEP) is a global American beverage and snack company. ...


Dasani water differs in composition between its different markets. For example, Coca-Cola intended to launch it as a natural spring water in France and Germany, although this never went ahead after bad publicity in the United Kingdom. A natural spring on Mackinac Island in Michigan. ...

Contents

Sizes, packages, and flavors

Regular Dasani water comes in the following sizes: 12 oz; 20 oz; 24 oz 'Sports Cap Bottle'; 1 L; 1.5 L; 300 mL; 12 oz fridge pack; 500 mL 6, 12, and 24-pack; and the 24 oz 6-pack. Domestic refrigerators (usually shortened to fridge) are amongst the most common electric applicances in the world, for instance being present in 99. ...


The Dasani brand includes flavored water beverages, which use the sweetener sucralose (sold under the brand name "Splenda") as a sweetener. The flavors are lemon, grape, raspberry, and strawberry. The flavored variety comes in 20 fluid ounce bottles, 500 ml 6-packs, and 12 oz 8-packs. Sucralose is an artificial sweetener. ... This article is about the fruit. ... This article is about the fruits of the genus Vitis. ... Cultivated raspberries The raspberry (plural, raspberries) is the edible fruit of a number of species of the genus Rubus. ... For other uses, see Strawberry (disambiguation). ... A fluid ounce is a unit of volume in both the Imperial system of units and the U.S. customary units system. ... The litre or liter (see spelling differences) is a unit of volume. ...


The new Plus product line is similar to the flavored variety, only differing in the fact that these have vitamins added and come in Pomegranate-Blackberry, Orange-Tangerine, and Kiwi-Strawberry flavors. Dasani Plus comes in a 20 oz bottle.


In various regions

Dasani machine
Dasani machine

Image File history File linksMetadata Download high resolution version (3072x2048, 3705 KB) Summary Photo by Brian Katt at Framingham Rest Stop, MA. Licensing File history Legend: (cur) = this is the current file, (del) = delete this old version, (rev) = revert to this old version. ... Image File history File linksMetadata Download high resolution version (3072x2048, 3705 KB) Summary Photo by Brian Katt at Framingham Rest Stop, MA. Licensing File history Legend: (cur) = this is the current file, (del) = delete this old version, (rev) = revert to this old version. ...

United States

Coca-Cola uses tap water from local municipal water supplies, filters it using the process of reverse osmosis and adds trace amounts of minerals, including Magnesium sulfate (Epsom salt), Potassium chloride (a sodium-free substitute for table salt), and common salt. An industrial water filter with geared motor A water filter is a device which removes impurities from water by means of a fine physical barrier, chemical processes and/or biological process. ... Reverse osmosis is a separation process that uses pressure to force a solvent through a membrane that retains the solute on one side and allows the pure solvent to pass to the other side. ... For other uses, see Mineral (disambiguation). ... Magnesium sulfate (or sulphate) is a chemical compound containing magnesium and sulfate, with the formula MgSO4. ... The chemical compound potassium chloride (KCl) is a metal halide composed of potassium and chlorine. ... For other uses, see Salt (disambiguation). ...


Canada

Dasani was launched in Canada in 2000, a year after launching in the United States. The product was made available in Quebec shortly afterwards, in April 2001. Prior to Dasani launching in Quebec, Evian water bottles were sold on Coca-Cola refrigerator shelves. This article is about the Canadian province. ... Country France Source Évian-les-Bains Type still pH 7. ...


There are four common Dasani bottle sizes sold in Canada: 300 mL, 500mL, 591 mL, 1 L, and 1.5 L. Bottles are sold individually and in packs of 6, 12, and 24. The litre or liter (see spelling differences) is a unit of volume. ...


The source of Dasani water in Canada is Brampton, Ontario. Dasani has <35 ppm of total dissolved mineral salts. Nickname: Location in the Region of Peel, in the Province of Ontario Coordinates: , Country Province Region Peel Incorporation 1853 (village)   1873 (town)   1974 (city) Government  - Mayor Susan Fennell  - Governing Body Brampton City Council (click for members)  - MPs Navdeep Bains, Colleen Beaumier, Ruby Dhalla, Gurbax Malhi  - MPPs Vic Dhillon, Linda Jeffrey... Parts per million (ppm) is a measure of concentration that is used where low levels of concentration are significant. ...


In early 2005, two flavored versions of Dasani were introduced to the public: Dasani With Lemon and Dasani With Raspberry. The two beverages are sweetened with sucralose. Dasani with Strawberry has since been introduced to the public.


United Kingdom

Dasani was launched in the UK in January 2004. Early advertisements referred to Dasani as "bottled spunk" or featured the tagline "can't live without spunk." "Spunk" is slang for semen in the UK and Canada.[1][2] For other uses, see Slang (disambiguation). ... Horse semen being collected for breeding purposes. ...


In March 2004, it became public through an article in The Independent newspaper that the tap water of Sidcup was being treated, bottled and sold under the Dasani brand name in the UK. Although Coca-Cola never implied that the water was being sourced from a spring or other natural source, they marketed it as being especially "pure". Hence, the public revelation of it being simply treated tap water caused a media stir. For other uses, see The Independent (disambiguation). ... For the 8th Earl of Sidcup, a fictional character created by P. G. Wodehouse, see Roderick Spode. ... A natural spring on Mackinac Island in Michigan. ...


UK authorities found a concentration of bromate in the product that could be considered harmful if consumed in large quantities. Dasani was potentially carcinogenic. Coca-Cola recalled half a million bottles and pulled the "Dasani" brand from the UK market on March 19, 2004.[3] Shortly after, plans to introduce the brand to Continental Europe were announced to have been canceled as well. Ironically, bromate was not present in the water before Coca-Cola's treatment process. During that process the bromate was produced from the water's bromide. The bromate ion is BrO3−. A bromate is a compound that contains this group. ... In pathology, a carcinogen is any substance or agent that promotes cancer. ... is the 78th day of the year (79th in leap years) in the Gregorian calendar. ... Year 2004 (MMIV) was a leap year starting on Thursday of the Gregorian calendar. ... Continental Europe, also referred to as mainland Europe or simply the Continent, is the continent of Europe, explicitly excluding European islands and, at times, peninsulas. ... A bromide is a phrase, or person who uses phrases, which have been used and repeated so many times as to become either insincere in their meaning, or seem like an attempt at trying to explain the obvious. ...


South America

Dasani was introduced to the Brazilian market in mid-2003, renamed as Aquarius. It was introduced to the Chilean market in 2005, including releases in regular, lemon and tangerine flavors. It was released in Colombia in late 2005 with their three regular flavors. In 2005, Dasani was introduced in the Argentinian market with the flavours peach, lemon, citrus and regular. It was also released under the name Ciel Dasani in Mexico as a functional[clarify] water in four flavors: lemon-cucumber, papaya-carrot, grapefruit and mandarin-green tea, but it was discontinued in 2006. It was also released in Paraguay, Uruguay and Perú . Binomial name Citrus reticulata Blanco For other uses, see Tangerine (disambiguation). ... Motto: En Unión y Libertad (English: In Union and Liberty) Anthem: Himno Nacional Argentino Capital Buenos Aires 34°20&#8242; S 58°30&#8242; W Largest city Buenos Aires Official languages Spanish Government President Democratic Republic Néstor Kirchner Independence - May Revolution - Declared - Recognised from Spain May 25, 1810... Binomial name (L.) Batsch Percentages are relative to US recommendations for adults. ... Species & major hybrids Species Citrus aurantifolia - Key lime Citrus maxima - Pomelo Citrus medica - Citron Citrus reticulata - Mandarin & Tangerine Major hybrids Citrus ×sinensis - Sweet Orange Citrus ×aurantium - Bitter Orange Citrus ×paradisi - Grapefruit Citrus ×limon - Lemon Citrus ×limonia - Rangpur lime Citrus ×latifolia - Persian lime See also main text for other hybrids Citrus... Ciel is a brand of bottled water owned by The Coca-Cola Company which is bottled and sold in Mexico, Angola, and Morocco. ... - Peru (Spanish: República del Perú) is a country in western South America, bordering Ecuador and Colombia to the north, Brazil to the east, Bolivia to the east, south-east and south, Chile to the south, and the Pacific Ocean to the west. ...


Criticism

In July 2007 pressure from consumer watchdog groups led Coca-Cola, as well as PepsiCo who manufactures Aquafina, to more specifically announce that they use tap water [1] leading to increased public discussion about the downsides of bottled water [2]. July 2007 is the seventh month of that year. ... PepsiCo, Incorporated (NYSE: PEP) is a global American beverage and snack company. ... Aquafina is a popular brand of bottled water. ...


In October 2007 global consumer group Consumers International listed Dasani as one of the world's worst products and singled out Coca-Cola for "pushing marketing 'into the realms of the ridiculous." [3] October 2007 is the tenth month of that year. ... Consumers International (CI) is a non-governmental organization (NGO) which represents consumer groups and agencies all over the world. ...


References and footnotes

  1. ^ Ashlee Vance (19th March 2004). Coke's spunky water pulled from UK market. The Register.
  2. ^ Lester Haines (11th March 2004). Introducing Dasani – the water with added, er, protein. The Register.
  3. ^ "Coke recalls controversial water", BBC, March 19, 2004. 

External links


  Results from FactBites:
 
Coca - Cola Admits That Dasani is Nothing But Tap Water (928 words)
The origin of UK Dasani (it's produced all around the world but is always purified rather than source water) came to light when a complaint was made to the British Food Standards Agency over Coke's use of the word "pure" in its Dasani marketing.
The complaint, now being dealt with by the local authorities where Dasani is bottled in Sidcup, east London, hinges on the charge that the marketing implies that tap water is 'impure'.
Coca-Cola's seven million pound marketing drive for Dasani has taken a savage hit, but the success of the brand in other countries, such as the United States where it is the number two seller, suggests it isn't about to go away.
3/03 - Coke questioned in U.K. about Dasani purity claim (523 words)
Coke says its Dasani water is treated in a highly sophisticated filtration process, perfected by NASA to purify fluids on spacecraft.
Dasani, which was launched in Britain last month, uses municipal water at Coca-Cola's factory in Sidcup, southeast London.
Since Dasani takes tap water, a pure product, removes material through purification, then adds calcium, magnesium and sodium bicarbonate for taste, it may not be allowed to be called "pure," he said.
  More results at FactBites »

 

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