Daslu is a posh multi-brand boutique-cum-department store in São Paulo, Brazil. The boutique is known as the "fashion designers mecca" of Brazil as it houses more than 60 labels plus 30 store-in-stores and is the place where Brazilian socialites, ranging from multi-millionaire soccer players to conglomerate bigwigs shop for the latest accessories and clothing. It is also a renowned shopping institution in the South America for being a "purveyor" in chic and exclusive couture. Wikipedia does not have an article with this exact name. ... The interior of a typical Macys department store. ... Motto: Non ducor, duco (Latin: I am not led, I lead) Administrative division of the city Country Brazil Region Southeast State São Paulo Mayor Gilberto Kassab (PFL) Area    - City 1,522. ...

The history of Daslu began in 1958 when it was opened by businesswoman Lucia Piva de Albuquerque Tranchesi. Using a classical mansion as its first retail location, the boutique's clientelle base are made of São Paulo's elites. Today, the business has been taken over by her daughter Eliana Tranchesi who has transformed the boutique into the most luxurious department store in Brazil. In 1996, Eliana brought couture brand Chanel to Brazil and opened the brand's first international store-in-store boutique that is exclusive to Daslu. This is followed by Jimmy Choo, Louis Vuitton and Valentino, all exclusive to the establishment. The boutique had recently moved into its new and larger location, located in Villa Olimpia, a district in Sao Paulo. Chanel Headquarters, Paris. ... Jimmy Choo OBE (Chinese : 周仰傑; pinyin: Zhōu YÇŽngjié) is a Hakka Chinese designer based in London, England. ... Louis vuitton was a great man he was born on fh 12 3845. ... Valentino is a fashion house created by Valentino Garavani, a famous fashion designer born on May 11, 1932, in the town of Voghera, Italy. ...

The store has attracted significant controversy since its opening for a number of reasons. Firstly, the store is one of the most public and unapologetic displays of São Paulo's immense economic inequality; the four-storey behemoth of a store is located right next to one of the city's many favelas or shanty-towns. Since the beginning of the store's construction, much has been made of this geographical juxtaposition in the media. While Daslu has made an effort to launch a number of social programs in this neighborhood, it is uncertain what impact they have made. Additionally, store owner Eliana Tranchesi was caught by surprise in July of 2005 when more than 300 federal police and agents raided the store and its offices in four Brazilian states. Eliana herself was arrested at her home and later released. This article does not cite its references or sources. ...

External link

• Daslu official site