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David's major research interest at present is the development of probabilistic scaling algorithms and choice models for application to complex stimuli.
David's research has been published in various books and journals, including Psychometrika, Marketing Science, the Journal of Marketing Research, and the Journal of Mathematical Psychology.
David is also widely published in the geographic literature, and holds a joint appointment with the Geography Department.
DavidMacKay (November 23, 1831 - November 18, 1880) was a Scottish recipient of the Victoria Cross (VC), the highest and most prestigious award for gallantry in the face of the enemy that can be awarded to United Kingdom and Commonwealth forces.
Mackay was awarded the VC in 1857 but was buried in Lesmahagow cemetery in an unmarked grave.
A ceremony was held at the cemetery on November 14, 1998 to unveil a marker erected near the grave.