In broadcasting, dayparting is the practice of dividing the day into several parts, during each of which a different type of radio programming or television programming apropos for that time is aired. Programs are most often geared toward a particular demographic, and what the target audience typically engages in at that time.
For example, rush hours are often particular dayparts for radio stations. Trafficreports are usually given at these times, and rarely at others. On TV, mornings are often filled with children's programming (especially on weekends), while late-nights are attractive mostly to young adults.
In broadcasting, dayparting is the practice of dividing the day into several parts, during each of which a different type of radio programming or television programming apropos for that time is aired.
For example, rush hours are often particular dayparts for radio stations.
Dayparting is also used in Online Marketing, and is the act of ads appearing during specific time periods.
The push to market Internet advertising in dayparts is part of publishers' effort to speak in the language understood by advertisers and agencies geared to working in traditional media.
Yahoo has sold dayparts since 2001, and its ad chief solutions officer, Tim Sanders, sang the praises of dayparts at last year's @d:Tech conference.
Dayparts are attractive to publishers mostly because they can charge a sizable premium during work hours, when Internet advertisers are five times more likely than television advertisers to reach consumers, according to the NAA study.
Feeds |
Contact