Decima Research is a public opinion and market research company in Canada, founded in 1980 by Progressive Conservative Party of Canada strategist Allan Gregg. 1980 is a leap year starting on Tuesday. ... The Progressive Conservative Party of Canada (PC) was a Canadian centre-right conservative political party that existed from 1867 to 2003. ... Allan Gregg (born 1952) is a Canadian pollster, political advisor, and pundit. ...

Gregg left Decima in 1994 and went in to semi-retirement following the electoral disaster for the Progressive Conservatives in the 1993 election in which he was the key communications strategist for the party. Decima floundered for several years but rebounded and is now one of the most respected opinion polling firms on voting intentions in Canada. Along with Ipsos-Reid, Decima conducts regular polling of the federal political scene in Canada on a regular basis whether or not an election campaign is in progress. 1994 was a common year starting on Saturday of the Gregorian calendar, and was designated the International year of the Family. ... The 1993 Canadian federal election, which took place on October 25th, 1993, was one of the most eventful in Canadian history. ... Ipsos-Reid is a research company founded in 1975 by Didier Truchot, a Paris-based communications specialist. ...