It has been suggested that this article or section be merged with committee. (Discuss)

In business-to-business sales and marketing, a decision making unit (dmu) is often referred to as a group of people involved in the process of making a decision (e.g. purchasing a product or service) Wikipedia does not have an article with this exact name. ... A committee is a (relatively) small group that can serve one of several functions: Governance: in organizations too large for all the members to participate in decisions affecting the organization as a whole, a committee (such as a Board of Directors) is given the power to make decisions. ... Sales, or the activity of selling, forms an integral part of commercial activity. ... It has been suggested that Product marketing be merged into this article or section. ...

This as opposed to sales and marketing in a consumer market, where the target of a sales or marketing activity is generaly one single person.

However, in a business environment, decisions are usualy prepared by multiple individuals with different roles in an organisation. This makes sales and marketing processes more complicated than in a consumer market because these people need different pieces of information to base a decision on. This article needs to be cleaned up to conform to a higher standard of quality. ...

For example, the purchase of a new Xerox machine may be handled by someone from the financial department because they may want to lease the thing, but also because it is to replace an older and more expensive one. Someone from transport may also be involved because he or she wants to make sure it can produce 200 sheets per minute. Of course, someone from IT may also be present because the new machine needs to be connected to the corporate network. Xerox Corporation NYSE: XRX is the worlds largest document-management company, providing the industrys broadest range of color and black-and-white printers, multifunction systems, copiers, digital production printing presses, and related consulting services and supplies. ... IT or It or it may refer to: // As an abbreviation IT Short for *Information technology, and pronounced as separate letters, the broad subject concerned with all aspects of managing and processing information, especially within a large organization or company. ... A wide variety of systems of interconnected components are called networks. ...