Design Continuum is an international design firm specializing in product design, brand, and strategy development. The company was founded in 1983 by Gianfranco Zaccai and Jerry Zindler. The company's main office is in West Newton, Massachusetts, and associated offices in Milan, Italy and Seoul, Korea. Also referred to as Continuum, the firm has extended their research, design and development capabilities to companies worldwide including Andersen Windows, Aspect Medical Systems, BMW, Master Lock, Moen, Procter & Gamble, Samsung, Sunbeam, and Zeiss. They are currently working with the MIT Media Lab to design the world's first $100 laptop. Usually considered in the context of the applied arts, engineering, architecture, and other such creative endeavours, design is used as both a noun and a verb. ... McDonalds, represented by the Golden Arches, is one of the worlds most famous brands In marketing, a brand is the symbolic embodiment of all the information connected with a company, product or service. ... A strategy is a long term plan of action designed to achieve a particular goal, as differentiated from tactics or immediate actions with resources at hand. ... Gianfranco Zaccai is president and CEO of Design Continuum, an international multidisciplinary design consultancy. ... Nickname: The Garden City Official website: www. ... Milan (Italian: Milano; Milanese dialect: Milán) is the main city in northern Italy, and is located in the plains of Lombardy, the most populated and developed region in Italy. ... Seoul (IPA: , (help· info)) is the capital of South Korea (the Republic of Korea) and one of the most populous cities in the world. ... Korea (see Names of Korea) refers to the civilization and geographical area situated on the Korean Peninsula in East Asia, bordering China to the northwest and Russia to the northeast, and Japan to the southeast across the Korea Strait. ... BMW AG (an abbreviation of Bayerische Motoren Werke AG, or in English, Bavarian Motor Works), is a German company and manufacturer of automobiles and motorcycles. ... It has been suggested that Global Gillette be merged into this article or section. ... Samsung Group is one of the largest South Korean business groupings. ... A sunbeam is: a ray of sunlight. ... Carl Zeiss The Carl Zeiss AG is a German manufacturer of optical systems, industrial measurements and medical devices, located in Oberkochen with important subsidiaries in Aalen and Jena. ... The Wiesner Buildings Atrium The MIT Media Lab in the School of Architecture and Planning at the Massachusetts Institute of Technology engages in education and research in the digital technology used for expression and communication. ... The $100 laptop is a design for an inexpensive laptop computer intended to provide every child in the world access to knowledge and modern forms of education. ...

Approximately 120 people work for this global company in areas that include Industrial Design, Product Behavior, Human factors, Engineering, Graphic Design and Design Strategy. Industrial design is an applied art whereby the aesthetics and usability of products may be improved. ... It has been suggested that this article or section be merged with Ergonomics. ... Engineering applies scientific and technical knowledge to solve human problems. ... Saul Basss poster for the film, The Man with the Golden Arm - a highly regarded work of graphic design. ...

External links

• Design Continuum