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Herbert Simon, in the "Sciences of the Artificial" (MIT Press, 1969) has defined "design" as the "transformation of existing conditions into preferred ones" (p. 55). Design thinking is, then, always linked to an improved future. Unlike critical thinking, which is a process of analysis and is associated with the 'breaking down' of ideas, design thinking is a creative process based around the 'building up' of ideas. There are no judgments in design thinking. This eliminates the fear of failure and encourages maximum input and participation. Wild ideas are welcome, since these often lead to the most creative solutions. Image File history File links Broom_icon. ... are you kiddin ? i was lookin for it for hours ...

Everyone is a designer, and design thinking is a way to apply design methodologies to any of life's situations. Designer is a broad term for a person who designs any of a variety of things. ... Design, usually considered in the context of the applied arts, engineering, architecture, and other such creative endeavours, is used as both a noun and a verb. ...

The design process

Design thinking is a process for practical, creative resolution of problems or issues.

The stages of this process are suggested as:

Define | Research | Ideate | Prototype | Choose | Implement | Learn

Within these seven steps, problems can be framed, the right questions can be asked, more ideas can be created, and the best answers can be chosen. The steps aren't linear; they can occur simultaneously or be repeated.

Although design is always subject to personal taste, design thinkers share a common set of values that drive innovation: these values are mainly creativity, ambidextrous thinking, teamwork, end-user focus, curiosity.

There is considerable academic interest in understanding design thinking or design cognition, including an ongoing series of symposia on 'research in design thinking'. [1]

Stages

Define

• Decide what issue you are trying to resolve.
• Agree on who the audience is.
• Prioritize this project in terms of urgency.
• Determine what will make this project successful.
• Establish a glossary of terms.

Research

• Review the history of the issue; remember any existing obstacles.
• Collect examples of other attempts to solve the same issue.
• Note the project supporters, investors, and critics.
• Talk to your end-users, that brings you the most fruitful ideas for later design
• Take into account thought leaders opinion

Ideate

• Identify the needs and motivations of your end-users.
• Generate as many ideas as possible to serve these identified needs
• Log your brainstorming session.
• Do not judge or debate ideas.
• During branstorming, have one conversation at a time

Prototype

• Combine, expand, and refine ideas.
• Create multiple drafts.
• Seek feedback from a diverse group of people, include your end users.
• Present a selection of ideas to the client.
• Reserve judgment and maintain neutrality.

Choose

• Review the objective.
• Set aside emotion and ownership of ideas.
• Remember: the most practical solution isn't always the best.
• Select the powerful ideas.

Implement

• Assign tasks.
• Execute.
• Deliver to client.

Learn

• Gather feedback from the consumer.
• Determine if the solution met its goals.
• Discuss what could be improved.
• Measure success; collect data.
• Document.

See also

• Brainstorming
• Design management
• Design methods
• IDEO
• Universal design

Look up brainstorming in Wiktionary, the free dictionary. ... Design management refers to an approach whereby organizations make design-relevant decisions in a market and customer-oriented way as well as optimizing design-relevant (enterprise-)processes. ... Design Methods is a broad area that focuses on: Exploring possibilities and constraints by focusing critical thinking skills to research and define problem spaces for existing products or services—or the creation of new categories; Redefining the specifications of design solutions which can lead to better guidelines for traditional design... IDEO is a design consultancy based in Palo Alto, California, with other offices in San Francisco, Chicago, Boston, London, Munich and Shanghai. ... Universal design, which is related to inclusive design and design for all, is an approach to the design of products, services and environments to be usable by as many people as possible regardless of age, ability or situation. ...

External links

• Design Thinking Red Hat Magazine, May 2006
• The Empathy Economy BusinessWeek, March 8, 2005
• Innovation through Design Thinking lecture by Timothy Brown (video)