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Designated Market Area - The TV IV (199 words) |
 | In the television world, broadcasting areas are assigned by markets, or their Designated Market Area (DMA). |
| A station's effective radiated power is controlled by the FCC to keep the signal localized to its market. |
| It is not uncommon for a station in one market to carry more than one network affiliation. |
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Media market - Wikipedia, the free encyclopedia (411 words) |
| A media market, broadcast market, media region or simply market is a region where the population can receive the same (or similar) television and radio station offerings, and may also include other types of media including newspapers or Internet content. |
| In North America, radio markets are generally a bit smaller than their television counterparts, as broadcast power restrictions are stricter for radio than TV, and TV reaches further via cable. |
| A Designated Market Area (DMA) is a group of counties in the United States that are covered by a specific group of television stations. |
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