In detournement, an artist reuses elements of well-known media to create a new work with a different message, often one opposed to the original. The term "detournement", borrowed from the French, originated with the Situationist International; a similar term more familiar to English speakers would be "turnabout", although this term is not used in academia and the arts world. The Situationist International (SI), an international political and artistic movement, originated in the Italian village of Cosio dArroscia on 28 July 1957 with the fusion of several extremely small artistic tendencies: the Lettrist International, the International movement for an imaginist Bauhaus, and the London Psychogeographical Association. ...

Detournement is similar to satirical parody, but employs more direct reuse or faithful mimicry of the original works rather than constructing a new work which merely alludes strongly to the original. It may be contrasted with recuperation, in which originally subversive works and ideas are themselves appropriated by mainstream media. Jump to: navigation, search Satire is a literary technique of writing or art which exposes the follies of its subject (for example, individuals, organizations, or states) to ridicule, often as an intended means of provoking or preventing change. ... Jump to: navigation, search In contemporary usage, parody is a form of satire that imitates another work of art in order to ridicule it. ... Recuperation is the process by which radical ideas and images are commodified and incorporated within mainstream society, such as the movement for civil rights in the United States or the push for womens rights. ... Appropriation is the act of taking possession of or assigning purpose to properties or ideas and is important in many topics, including: Appropriation (sociology) in relation to the spread of knowledge Appropriation (art) Appropriation (visual art) [1] Appropriation (music) in reference to the re-use and proliferation of different types...

Detournement's use by Barbara Kruger familiarised many with the technique, and it was extensively and effectively used as part of the early HIV/AIDS activism of the late 1980s and early 1990s (Crimp, 1990). Examples of contemporary detournement include Adbusters' "subvertisements" and other instances of culture jamming, as well as poems composed collaboratively by marlene mountain, paul conneally, and others, in which quotations from such famous sources as the Ten Commandments and quotations by United States President George W. Bush are combined with haiku-like phrases to produce a larger work intended to subvert the original source. Jump to: navigation, search Barbara Kruger (b. ... ACT-UP, or the AIDS Coalition to Unleash Power, is a diverse, non-partisan group of individuals . ... Jump to: navigation, search // Events and trends The 1980s marked an abrupt shift towards more conservative lifestyles after the momentous cultural revolutions which took place in the 1960s and 1970s and the definition of the AIDS virus in 1981. ... Jump to: navigation, search Brand America Flag Adbusters is a Canadian political magazine, founded by Kalle Lasn and Bill Schmalz that is published in Vancouver, British Columbia by the Media Foundation. ... Culture jamming is the act of using existing mass media to comment on those very media themselves, using the original mediums communication method. ... Haiku Poet and Artist based in the UK. Editor of various poetry journal columns including World Haiku Review and Simply Haiku. ... Jump to: navigation, search The Ten Commandments on a monument in the grounds of the Texas State Capitol This 1768 parchment (612x502 mm) by Jekuthiel Sofer emulated 1675 decalogue at the Esnoga synagogue of Amsterdam The Ten Commandments, or Decalogue, is a list of religious and moral imperatives which, according... Jump to: navigation, search George Walker Bush (born July 6, 1946) is the 43rd and current President of the United States and a former Governor of the State of Texas. ...

References

• Crimp, Douglas. AIDS Demographics. Bay Press, 1990.

External links

• sniggle.net: The Culture Jammer's Encyclopedia
• The Ring of Free Trade - a 5 minute detournment of the Fellowship of the Ring
• The James Connection at World Haiku Review
• The God Connection - a detournement of the Ten Commandments
• The Dubya Connection - a detournement of quotes from George W Bush