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Encyclopedia > DiGi Telecommunication

DiGi.Com Berhad
Image:DiGi.jpg
Type Public (Bursa Malaysia:DiGi)
Founded 1995, Publicly listed 1997, known as Mutiara Swisscom Bhd. The name of DiGi Swisscom Bhd., the holding company of DiGi Telecommunications Sdn. Bhd., was changed to DiGi.Com Berhad. in 2000
Headquarters Headquartered in Shah Alam, Malaysia
Key people Morten Lundal (CEO)
Arve Johansen (Chairman)
Johan Dennelind (Chief Marketing Officer)
Stefan Carlsson (CFO)
-Vacant- (CTO)
Industry Telecommunication
Products Telecommunication Services
Mobile Services
Revenue 3.65 billion MYR 2006
Profit: 806 million MYR 2006
2.88 billion MYR 2005
Profit: 470 million MYR 2005
Employees 2200+
Website http://www.digi.com.my

DiGi Telecommunications is a mobile phone service provider in Malaysia using the dialling codes of "016, 014-32, 014-35, 014-30, 014-31 and 014-6". It is owned in majority by Telenor ASA of Norway and with Berjaya Group as a minority stakeholder. On 24 May 1995 DiGi became the first celco in Malaysia to launch and operate a fully digital cellular network. Image File history File links No higher resolution available. ... This article does not cite any references or sources. ... The Bursa Malaysia or Malaysia Exchange, MYX previously known as Kuala Lumpur Stock Exchange (KLSE, Bursa Saham Kuala Lumpur in Malay) dates back to 1930 when the Singapore Stockbrokers Association was set up as a formal organisation dealing in securities in Malaya. ... Nickname: Motto: Indah Bestari (English: Beautiful,Brilliant) Location in Malaysia Country Malaysia State Selangor Establishment November 1978 Government  - Mayor Dato Ramlan Bin Othman Area  - City 290. ... For the tax agency in the United Kingdom of the same name, see HM Revenue and Customs. ... Myr is often used in geology as a unit of one million years. ... Myr is often used in geology as a unit of one million years. ... For the album by the Kaiser Chiefs see Employment (album) Employment is a contract between two parties, one being the employer and the other being the employee. ... A website (alternatively, Web site or web site) is a collection of Web pages, images, videos and other digital assets that is hosted on one or several Web server(s), usually accessible via the Internet, cell phone or a LAN. A Web page is a document, typically written in HTML... Telenor (OSE: TEL, NASDAQ: TELN) is the incumbent telecommunications company in Norway, with headquarters located at Fornebu, close to Oslo. ... Berjaya Group Berhad (KLSE: BJGROUP) is one of the most diversified conglomerates in Malaysia and is headed by Tan Sri Dato Seri Vincent Tan Chee Yioun. ... is the 144th day of the year (145th in leap years) in the Gregorian calendar. ...


They were also the first to offer EDGE (2.75G) in Malaysia in 14 May 2004. Look up Edge in Wiktionary, the free dictionary. ... May 14 is the 134th day of the year (135th in leap years) in the Gregorian calendar. ... Year 2004 (MMIV) was a leap year starting on Thursday of the Gregorian calendar. ...


In 2005, DiGi held a bid on the 3G spectrum. In 2006, the MCMC (Malaysia Communications & Multimedia Commission) gave the license to other companies (TimeDotCom and MiTV), which were not mobile operators in Malaysia at time of bid. At this point of time, TimeDotCom has not launched their 3G services. MiTV will launch its 3G services under the umbrella of Mi3G brand. Mi3G looks doubtful as MiTV just retrenched 200 employees for its pay-TV operation and it is not taking off. 3G is the third generation of mobile phone standards and technology, after 2G. It is based on the International Telecommunication Union (ITU) family of standards under the International Mobile Telecommunications programme, IMT-2000. 3G technologies enable network operators to offer users a wider range of more advanced services while achieving...


Because of DiGi not winning the 3G license, DiGi decided to bid on a WiMax license in July 2006, together with 13 other providers. The bidding process was then cancelled by government due to certain requirements and specifications not included by MCMC into the bid papers. DiGi has resubmitted the bid but were not successful when the results were announced on 16 March 2007. WiMAX, the Worldwide Interoperability for Microwave Access, is a telecommunications technology aimed at providing wireless data over long distances in a variety of ways, from point-to-point links to full mobile cellular type access. ... March 16 is the 75th day of the year (76th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era. ...


As of June 2006, brand has the most prepaid (pre-pay) mobile phone customers in Malaysia.[citation needed] Image File history File links No higher resolution available. ...


In June 2006, DiGi also launched the first Malaysian branded entertainment TV program, Ejen 016 on TV3 (Malaysia) channel, cementing its reputation as one of Malaysia's most exciting telecommmunications company. Branded entertainment is the combination of an audio-visual programme (TV, radio, podcast, videocast. ... There are very few or no other articles that link to this one. ... Sistem Televisyen Malaysia Berhad (STMB) or TV3 was incorporated in 1983 as Malaysia’s first commercial television station. ...


DiGi is listed on the Bursa Malaysia Stock Exchange under the Infrastructure category. The Bursa Malaysia, previously known as Kuala Lumpur Stock Exchange (KLSE, Bursa Saham Kuala Lumpur in Malay) dates back to 1930 when the Singapore Stockbrokers Association was set up as a formal organisation dealing in securities in Malaya. ...

Contents

Products and Services

DiGi Telecommunications Sdn. Bhd. provides a variety of mobile communication services. These services include voice under their prepaid plans & postpaid plans, SMS, data plans and services, international roaming, international calling card and WAP services. SMS may refer to: Short message service, a form of text messaging on cell phones Sega Master System – an 8-bit video game console from the 1980s Seiner Majestät Schiff, His Majestys Ship in the German Kaiserliche Marine and the Austro-Hungarian Navy SMS (comics), a British comic... To meet Wikipedias quality standards, this article or section may require cleanup. ...

DiGi's current rates
Image:logo_dg_prepaid.gif Friends and Family Fu-Yoh!
Call at 48 sen/min (monthly usage >RM30, call at 38 sen/min) 15 sen/min (minimum charge 8 sen every 30 seconds) Same with DiGi Prepaid rates (talk for FREE with Fu-Yoh! Hours)
SMS at 7 sen per message from DiGi to DiGi customers and 15 sen per message from DiGi to other telcos 1 sen per message from DiGi to DiGi customers 7 sen per SMS and 25 sen per MMS to anyone on any network

Image File history File links No higher resolution available. ... Image File history File links No higher resolution available. ...

Corporate Milestones

24 May 1995 First telco in Malaysia to launch and operate a fully digital cellular network. is the 144th day of the year (145th in leap years) in the Gregorian calendar. ...


9 April 1996 First digital cellular network to be operational in Sabah and Sarawak. is the 99th day of the year (100th in leap years) in the Gregorian calendar. ... Year 1996 (MCMXCVI) was a leap year starting on Monday (link will display full 1996 Gregorian calendar). ... State motto: Sabah Maju Jaya State anthem: Sabah Tanah Airku Capital Kota Kinabalu Ruling party Barisan Nasional  - Yang di-Pertua Negeri Ahmadshah Abdullah  - Ketua Menteri Musa Aman History    - Brunei Sultanate 16th century   - Sulu Sultanate 1658   - British North Borneo 1882   - Japanese occupation 1941-1945   - British control 1946   - Accession into Malaysia 1963... State motto: Bersatu, Berusaha, Berbakti State anthem: Ibu Pertiwiku Capital Kuching Ruling party Barisan Nasional  - Yang di-Pertua Negeri Abang Muhammad Salahuddin  - Ketua Menteri Abdul Taib Mahmud History    - Brunei Sultanate 19th century   - Brooke dynasty 1841   - Japanese occupation 1941-1945   - British control 1946   - Accession into Malaysia 1963  Area  - Total 124,450...


6 October 1997 First operator in Asia to be part of the International Roaming Platform (IRP) and to commercially launch the use of the dual-band mobile phones for use in GSM 900, 1800 and 1900 networks by offering the first Global Cellular Service (GCS) in Malaysia. October 6 is the 279th day of the year (280th in leap years). ... World map showing the location of Asia. ... Not to be confused with Get Some Mates The Global System for Mobile Communications (GSM) is the most popular standard for mobile phones in the world. ...


18 December 1997 First telco (then known as Mutiara Swisscom Bhd) to be listed on the Kuala Lumpur Stock Exchange Main Board under the Infrastructure Project Companies category. is the 352nd day of the year (353rd in leap years) in the Gregorian calendar. ...


1 January 1998 First operator in Malaysia to launch the highly popular prepaid mobile phone service, DiGi Prepaid. is the 1st day of the year in the Gregorian calendar. ... Year 1998 (MCMXCVIII) was a common year starting on Thursday (link will display full 1998 Gregorian calendar). ...


1 February 1999 First GSM operator in Malaysia to offer Automatic International Roaming service to the United States of America. is the 32nd day of the year in the Gregorian calendar. ... Year 1999 (MCMXCIX) was a common year starting on Friday (link will display full 1999 Gregorian calendar). ...


9 September 1999 First prepaid service provider to introduce the new generation prepaid services which include Quickmail services, Voicemail and International Roaming. is the 252nd day of the year (253rd in leap years) in the Gregorian calendar. ...


18 November 1999 First telco to launch an innovative and interactive website in Malaysia as well as Asia. Known as @DiGi, it is slated to be one of the most interactive websites in the telecommunications market. is the 322nd day of the year (323rd in leap years) in the Gregorian calendar. ...


December 1999 First telco to introduce the e-pay system for convenient airtime reloads for customers as e-pay terminals are made available at venues with easy accessibility.


18 October 2000 First telco in Malaysia to launch a revolutionary mobile service in line with full deregulation. Known as DiGi Mobile One, this latest roll-out promises substantial savings for all mobile customers. is the 291st day of the year (292nd in leap years) in the Gregorian calendar. ...


16 March 2001 DiGi's first-ever MTV-licensed SIM Card Package and Reload Coupons was launched nationwide today. The DiGi-MTV SIM Pack and DiGi-MTV Reload Coupons are the first of their kind to be released anywhere in the world. March 16 is the 75th day of the year (76th in leap years) in the Gregorian calendar. ... Year 2001 (MMI) was a common year starting on Monday (link displays the 2001 Gregorian calendar). ... MTV (Music Television) is an American cable television network based in New York City. ...


4 June 2002 First telco in Malaysia to offer Automatic International Roaming and General Packet Radio Services (GPRS) to its prepaid mobile subscribers nationwide, and simultaneously launch an exclusive Loyalty Programme to reward its prepaid subscribers. DiGi today becomes the first operator in the Asian region to commercially launch General Packet Radio Service (GPRS) services on both prepaid and postpaid platforms. June 4 is the 155th day of the year (156th in leap years) in the Gregorian calendar. ... Also see: 2002 (number). ... General Packet Radio Service (GPRS) is a mobile data service available to users of GSM mobile phones. ...


13 November 2002 First telco to offer DiGi's prepaid customers the country's first auto reload service via an alliance with Citibank. The service allows DiGi's prepaid customers to perform automatic reloads using their credit card. is the 317th day of the year (318th in leap years) in the Gregorian calendar. ... Citibank is a major international bank, founded in 1812 as the City Bank of New York. ...


27 May 2003 DiGi signs a strategic agreement with Siemens Malaysia to upgrade its GSM/GPRS mobile network to next-generation wireless technology, introducing Enhanced Data Rates for Global Evolution (EDGE) in the Klang Valley. is the 147th day of the year (148th in leap years) in the Gregorian calendar. ... Year 2003 (MMIII) was a common year starting on Wednesday of the Gregorian calendar. ... Siemens has the following uses: Siemens is a German family name carried by generations of the telecommunications industrialists, including Werner von Siemens, Sir William Siemens, Wilhelm von Siemens and Peter von Siemens Siemens AG is a German electrical and telecommunications company, founded as a telegraph equipment manufacturer by Werner von... Klang Valley is the area in central Selangor, Malaysia comprising Kuala Lumpur and its surroundings and suburbs naturally delineated by hilly areas and the Port Klang coastline. ...


27 August 2003 DiGi becomes the first mobile communications service provider to launch Multimedia Messaging Service (MMS) for both its prepaid and postpaid mobile customers in Malaysia. August 27 is the 239th day of the year (240th in leap years) in the Gregorian calendar. ... MMS may stand for: In Science and Technology Multimedia Messaging Service, a standard for a telephony messaging systems My_media_system, a Linux media center Manufacturing Message Specification, a networking standard Microsoft Media Services, a data transfer protocol Microsoft Metadirectory Services, a centralized service that stores identity information from in an organization...


27 April 2004 DiGi revolutionalises prepaid segment in Malaysia with launch of Malaysia's 1st Prepaid Online Itemized Statement. Till present (2007), DiGi's competitors have not been able to offer this. April 27 is the 117th day of the year (118th in leap years) in the Gregorian calendar, with 248 days remaining. ...


14 May 2004 Launch of Malaysia's fastest mobile network with services on DiGi's EDGE (Enhanced Data Rates for Global Evolution) enhanced network in the Klang Valley, promising the highest quality and fastest data transfer speeds offered in the country. Available to both DiGi's prepaid and postpaid customers, EDGE-enabled 3G services promise broadband speeds up to 384 kbit/s. May 14 is the 134th day of the year (135th in leap years) in the Gregorian calendar. ...


19 August 2004 First mobile communications service provider to launch Mobile TV on its Enhanced Data for Global Evolution (EDGE) network in Malaysia. DiGi customers are able to enjoy a variety of entertainment services anywhere and anytime of the day. is the 230th day of the year (231st in leap years) in the Gregorian calendar. ...


25 October 2004 Flexi e-load and Talktime Transfer are DiGi's two first-of-its-kind prepaid services that offer greater convenience to customers.Flexi e-load allows DiGi prepaid customers to reload their credit at a dealer by any amount above RM5. Talktime Transfer (TT) is an emergency 'sharing' solution which allows customers to transfer a fixed micro denomination of RM3 to into their friends and family's DiGi accounts. October 25 is the 298th day of the year (299th in leap years) in the Gregorian calendar. ...


5 May 2005 First of its kind in Malaysia, DiGi together with MTV Networks Asia launched its new youth service package. The DiGi Prepaid MTV Powerpack package is bundled with attractive offers including FREE unlimited SMS to Friends & Family numbers all day long, FREE unlimited MTV downloads, FREE daily MTV gossips via SMS, an exclusive WAP portal, exciting web portal, and special invites to parties, movies and concerts. is the 125th day of the year (126th in leap years) in the Gregorian calendar. ...


5 January 2006 DiGi flexed another first with DiGi Flexi E-Load for Postpaid. Customers can now enjoy hassle-free payment with over 2,000 Flexi e-load locations nationwide. Customers only pay upon receipt of payment that will be sent via SMS on their mobile phones, subject to a minimum payment of RM20. January 5 is the 5th day of the year in the Gregorian calendar. ...


DiGi's Chief Marketing Officer, Chee Pok Jin, said: "We want to free our customers from long queues just to stay connected. With Postpaid Flexi e-load, DiGi customers can truly experience the power of mobility and utilise the time saved more positively."


19 January 2006 DiGi presents the world's first Mobile Massively Multiplayer Online Game (3MOG), HinterWars, in partnership with Nokia. DiGi customers will be global leaders in this cross-platform, cross-boundary gaming experience. January 19 is the 19th day of the year in the Gregorian calendar. ... Nokia Corporation (OMX: NOK1V, NYSE: NOK, FWB: NOA3) is an international communications company, focused on the key growth areas of wireline and wireless telecommunications. ...


Once commercialised, Malaysian gamers are able to use their mobile phones from anywhere in the country to combat with friends and foes on their PCs or mobile phones internationally.


17 March 2006 DiGi and Nokia's first in the world Mobile Massively Multiplayer Online Game (3MOG) cross-platform game, HinterWars, was today commercially launched. All DiGi users can now experience this breakthrough technology in gaming and communication. HinterWars monthly license will cost just RM10, with data charges levied according to usage. is the 76th day of the year (77th in leap years) in the Gregorian calendar. ...


6 May 2006 DiGi launches first in Malaysia WAP service Taqwa for religious inspiration and guidance. The DiGi Taqwa WAP Portal was launched by YB Dato' Dr. Abdullah bin Md. Zin, Minister in the Prime Minister's Office at the official launch ceremony of Muzakarah, organised by Lembaga Tabung Haji. Taqwa service is available nationwide to both DiGi prepaid and postpaid subscribers. Other features of Taqwa also include SMS packages where DiGi subscribers can obtain religious quotes and guides such as 'Pedoman Adam' and 'Pedoman Hawa' for adults, and 'Pedoman Remaja', respectively for teenagers. is the 126th day of the year (127th in leap years) in the Gregorian calendar. ...


16 October 2006 DiGi takes mobile services to the next level For the first time in Malaysia: One low, flat rate for calls to anyone, on any network, any time, anywhere - Make inter-operator calls at one low, flat rate - Make outstation calls at one low, flat rate - Make calls any time at the same low, flat rate DiGi Prepaid customers need only pay 38 sen per minute (monthly usage of more than just RM30) for all voice calls nationwide, regardless of whether it is an outstation, inter-operator or peak hour call - no strings attached. October 16 is the 289th day of the year (290th in leap years). ...


29 January 2007 DiGi launches Friends And Family Plus, which allows prepaid subscriber to add another 2 numbers at low affordable call rates (only at 15 sen per minute) across other domestic network operators (010/011/012/013/0142/017/018/019/0148 or fixed line) in Malaysia! Meanwhile, DiGi Postpaid also can enjoy Friends And Family like DiGi Prepaid which allow to register 6 DiGi numbers. The rates for DiGi Postpaid Friends & Family are RM0.10/min, RM0.01/SMS and RM0.05/MMS. January 29 is the 29th day of the year in the Gregorian calendar. ...


27 March 2007 DiGi launches Fu-Yoh! which allows prepaid subscribers to send SMS to anyone on any network at 7 sens, send MMS to anyone on any network at 15 sens, talk for free with Fu-Yoh! Hours, surprise invitation to events and concerts, chat in WAP Forums and WAP Spin'N'Win rewards games. is the 86th day of the year (87th in leap years) in the Gregorian calendar. ...


Awards

  • Mobile Data Service Provider of the Year in Frost & Sullivan Malaysia Telecoms Awards 2005
  • Mobile Data Service Provider of the Year in Frost & Sullivan Malaysia Telecoms Awards 2006
  • Best Prepaid Telco Service Provider 2005 by IT publications PC.Com, received in 2006
  • Mobile Operator of the Year, Malaysia by Asian Mobile News, received in June 2006
  • Malaysia’s CEO of the Year by Business Times, received in 2006
  • Malaysia’s Most Innovative Company survey by the Wall Street Journal Asia, received in October 2006
  • Mobile Data Service Provider of the Year in Frost & Sullivan Malaysia Telecoms Awards 2007,received in 24 May, 2007
  • Mobile Service Provider of the Year in Frost & Sullivan Malaysia Telecoms Awards 2007,received in 24 May, 2007
  • Wireless Service Provider of the Year in Frost & Sullivan Asia Pacific ICT Awards 2007, received in June 15, 2007

Top Shareholders

  • Telenor Asia Pte Ltd (Telenor subsidiary in Asia Pacific region)- Owning a 61% majority controlling stake
  • Goldman Sachs International (Goldman Sachs)
  • SSBT Fund HG22 For Smallcap World Fund, Inc
  • Employees Provident Fund Board (Malaysian superannuation fund)

Competitors

DiGi is the smallest player in terms of market share in the Malaysian mobile communications market. It competes directly with Maxis and Celcom, which is a subsidiary of Telekom Malaysia. There are only 3 mobile communications companies in Malaysia at the moment. Maxis Communications Berhad is a mobile phone service provider based in Malaysia. ... Celcom (Malaysia) Berhad is the largest and oldest mobile telecommunications company in Malaysia. ... Telekom Malaysia Berhad (TM) is the largest telecommunication company in Malaysia. ...


Yellow Coverage Fellow TVCs

In end of 2006, DiGi relaunched its brand campaign after 18 months of absence with Yellow Coverage Fellow (or more affectionally called YCF) through a series of television commercials. Entitled “DiGi Yellow“, and taglined “DiGi’s WIDEST Coverage. Always with you.“, the commercials incorporated an upbeat theme song "I Will Follow You" that is based on the 1963 Billboard Hot 100 No.1 song "I Will Follow Him" by Little Peggy March. Public response to the campaign was very positive as "I Will Follow You" had become a catch phrase among the Malaysian public. A brand includes a name, logo, slogan, and/or design scheme associated with a product or service. ... From the earliest days of the medium, television has been used as a vehicle for advertising in some countries. ... The Billboard Hot 100 is the United States music industry standard singles popularity chart issued weekly by Billboard magazine. ... I Will Follow Him is a song recorded by Little Peggy March. ... Little Peggy March (born Margaret Annemarie Battavio on March 8, 1948, Lansdale, Pennsylvania) is an American pop music singer. ...


The Brand campaign has the top unaided recall currently in a Malaysian Q1 2007 survey conducted by Research International and one of the most successful brand campaign in Malaysia since the Golden Dreams campaign by cigarette brand B&H. Two unlit filtered cigarettes. ...


The YCF TV commercials have many variations in many languages. See links below.

Other TVCs

DiGi is also well known for its often quirky and humorous TV commercials for its telecommunication products and services.

DiGi YCF Audio CD

DiGi and Warner Music Malaysia released an audio CD single entitled "I Will Follow You" that is inspired by the YCF TV commercials. The single, produced in Germany by dance master Mike Newman, came in three languages – English, Malay and Mandarin. The CD single, was made available in record stores nationwide from March 20th 2007, and came bundled with a free phone accessory. The release of this single is a build up to Yellow Coverage Fellow’s debut album "Yellow Dance Party" which will be released in mid-April 2007. Warner Music Group is one of the Big Four record labels. ... Michael Newman (born 1939) is an Australian adult educator and author. ...


The newly remix tracks are also available exclusively for DiGi customers on their mobile phone via WAP and SMS. To meet Wikipedias quality standards, this article or section may require cleanup. ... SMS may refer to: Short message service, a form of text messaging on cell phones Sega Master System – an 8-bit video game console from the 1980s Seiner Majestät Schiff, His Majestys Ship in the German Kaiserliche Marine and the Austro-Hungarian Navy SMS (comics), a British comic...


Users can also go to YCF's Friendster site [1] to stay connected to updates on all of YCF’s latest news.



Artiste: YELLOW COVERAGE FELLOW
CD Single Title: I WILL FOLLOW YOU (YELLOW DANCE MIX)
Release Date: 20th MARCH 2007
Label: WARNER MUSIC MALAYSIA


Tracklisting:
1. I Will Follow You (Yellow Dance Mix - English)
2. I Will Follow You / Ku Bersamamu (Yellow Dance Mix - Malay)
3. I Will Follow You / 我会跟随你 (Yellow Dance Mix - Mandarin)
4. I Will Follow You (Yellow Club Mix – English)


External links


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