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Encyclopedia > Diamond Star Motors

Diamond Star Motors (commonly abbreviated to DSM) was a vehicle manufacturing division jointly owned by the Chrysler Corporation and the Mitsubishi Motors Corporation. The name Diamond Star Motors comes from the parent companies logos: a pentastar (Chrysler), and three diamonds (Mitsubishi). Three of the vehicles produced via Diamond Star Motors are also generally referred to as DSMs: the Mitsubishi Eclipse, Eagle Talon, and the Plymouth Laser. Diamond Star Motors (commonly abbreviated to DSM) was a vehicle manufacturing division jointly owned by Chrysler Corporation and Mitsubishi Motors Corporation. ... Karl Benzs Velo model (1894) - entered into the first automobile race An automobile is a wheeled passenger vehicle that carries its own motor. ... The Chrysler Corporation was a United States-based automobile manufacturer that existed independently from 1925–1998. ... Mitsubishi Motors Corporation ) is the fourth largest auto-manufacturer in Japan, employing approximately 37,000 people around the world, and in 2005 was ranked 782nd on Forbes list of the 2000 largest public companies. ... The Mitsubishi Eclipse is a two-door, four seat sports coupe/convertible that has been in production since 1989 and sold as 1990–2006 models. ... The Eagle Talon was one of three model names given to a sports car that was manufactured and sold by Chrysler and Mitsubishi in a collaborative project known as Diamond Star Motors (DSM) between 1990 and 1998. ... 3 Plymouth Lasers, showing an all around view The Plymouth Laser was a sports coupe made by Plymouth. ...

Contents


Background

The beginnings of Diamond Star Motors started in the 1970s, when Chrysler and Mitsubishi first began collaborating. Dodge imported and distributed in the US several small cars manufactured by Mitsubishi, mostly marketed as Dodge Colts. Plymouth versions eventually also were created, and were marketed in Canada as well. These captive imports were successful, and some later vehicles (such as the early Dodge Caravan and Dodge Aries) used Mitsubishi engines in Chrysler chassis. During Chrysler's near-bankruptcy in 1979, Mitsubishi purchased Chrysler's Australian operations. The 1970s decade refers to the years from 1970 to 1979, inclusive. ... Dodge is a brand name of automobiles and light to heavy-duty trucks. ... The Dodge Colt and the similar Plymouth Champ and Plymouth Colt, were compact cars sold by Dodge and Plymouth from 1970 to 1994. ... Plymouth sailboat logo used from 1996 to 2001 Plymouth was a brand of automobile based in the United States, marketed by the Chrysler Corporation from 1928 to 2001. ... Captive import is an automobile marketing term denoting a foreign-built vehicle which is sold and serviced by a domestic manufacturer through its own dealer body. ... The Dodge Caravan and Dodge Grand Caravan are minivans manufactured by DaimlerChrysler (they were sold by the Chrysler Corporation until 1998). ... The Dodge Aries was an automobile sold by the Chrysler Corporation from 1981 to 1989. ...


During the early 1980s, Dodge was looking for a way to boost lagging sales and Mitsubishi was looking to increase its US sales without violating the voluntary import-quota system which had been agreed between the US and Japanese governments. In October 1985, the two parent companies officially incorporated Diamond Star Motors as a way for each company to benefit from the other's strengths. Shortly afterward in April 1986, ground was broken on a 1.9 million square-foot (177,000 m²) production facility in Normal, Illinois. The plant was finished in March 1988 and could produce 240,000 new vehicles each year. MacGyver - 1980s hero The 1980s decade refers to the years from 1980 to 1989, inclusive. ... This article is about the year. ... 1986 (MCMLXXXVI) was a common year starting on Wednesday of the Gregorian calendar. ... Normal is an incorporated town located in McLean County, Illinois. ... 1988 (MCMLXXXVIII) was a leap year starting on Friday of the Gregorian calendar. ...


Plant production

Initially, six models based on three platforms (two of which were co-designed by Mitsubishi and Chrysler) were produced at this facility.

The Galant sedan was Mitsubishi's own design, carried over from Japan. The Talon, Eclipse, and Laser (referred to as DSMs or occasionally TELs) were smaller 2+2 sports cars. The Mitsubishi Galant is a mid-size automobile manufactured by Mitsubishi Motors Corporation // 1969 1973 First-generation Colt 16L assembled in New Zealand The Mitsubishi Galant was launched in 1969 as a two- and four-door sedan, sold in some markets as the Colt Galant. ... The Eagle Talon was one of three model names given to a sports car that was manufactured and sold by Chrysler and Mitsubishi in a collaborative project known as Diamond Star Motors (DSM) between 1990 and 1998. ... The Mitsubishi Eclipse is a two-door, four seat sports coupe/convertible that has been in production since 1989 and sold as 1990–2006 models. ... 3 Plymouth Lasers, showing an all around view The Plymouth Laser was a sports coupe made by Plymouth. ...


Today, the plant produces products using the Mitsubishi PS platform, an American-developed automobile platform. Products of the former Diamond Star plant, now known as the Manufacturing Division of Mitsubishi Motors North America (MMNA), include: The PS platform is Mitsubishi Motors midsize car front wheel drive platform. ... An automobile platform is a shared set of components common to a number of different automobiles. ...

The Mitsubishi Endeavor is a midsize SUV that is based off of the platform of the North American version of the Mitsubishi Galant. ... The Mitsubishi Galant is a mid-size automobile manufactured by Mitsubishi Motors Corporation // 1969 1973 First-generation Colt 16L assembled in New Zealand The Mitsubishi Galant was launched in 1969 as a two- and four-door sedan, sold in some markets as the Colt Galant. ... The Mitsubishi Eclipse is a two-door, four seat sports coupe/convertible that has been in production since 1989 and sold as 1990–2006 models. ...

Division ownership

The later history of DSM is complicated by the shifting relations of its two corporate parents. Chrysler actually allowed Mitsubishi to purchase its equity stake in the factory as early as 1991. Manufacturing of Chrysler vehicles was after that by contract only, and periodic rumors persisted that the contract might not be renewed. Diamond Star Motors was officially renamed to Mitsubishi Motor Manufacturing of America, Inc. on July 1, 1995. 1991 (MCMXCI) was a common year starting on Tuesday of the Gregorian calendar. ... July 1 is the 182nd day of the year (183rd in leap years) in the Gregorian Calendar, with 183 days remaining. ... 1995 (MCMXCV) was a common year starting on Sunday of the Gregorian calendar. ...


Nevertheless, in 2000, DaimlerChrysler, as it had then become, purchased a large block of Mitsubishi Motors stock, which made it appear that joint production might again ensue. However, in 2004, when Mitsubishi suffered a financial crisis, DaimlerChrysler very publicly refused requests for a further capital injection, again raising questions about the status of the relationship. Late in the year, though, existing contracts for joint engine and platform development were renewed, so it would appear that the relationship may have cooled, but will not be ended. This article is about the year 2000. ... DaimlerChrysler AG (FWB:DCX, NYSE: DCX, TYO: 7663 ), headquartered in Stuttgart, Baden-Württemberg and Auburn Hills, Michigan, is a prominent automobile and truck manufacturer and financial services provider (through DaimlerChrysler Services). ... 2004 (MMIV) was a leap year starting on Thursday of the Gregorian calendar. ...


The plant is now known as the Manufacturing Division of Mitsubishi Motors North America, Inc (MMNA). It is wholly owned by MMNA.


External links


  Results from FactBites:
 
Diamond Star Motors - Wikipedia, the free encyclopedia (543 words)
Diamond Star Motors (commonly abbreviated to DSM) was a vehicle manufacturing division jointly owned by the Chrysler Corporation and the Mitsubishi Motors Corporation.
Three of the vehicles produced via Diamond Star Motors are also generally referred to as DSMs: the Mitsubishi Eclipse, Eagle Talon, and the Plymouth Laser.
Diamond Star Motors was officially renamed to Mitsubishi Motor Manufacturing of America, Inc. on July 1, 1995.
NationMaster.com - Encyclopedia: Diamond Star Motors (1362 words)
In October 1985, the two parent companies officially incorporated Diamond Star Motors as a way for each company to benefit from the other's strengths.
Diamond Star Motors (commonly abbreviated to DSM) was a vehicle manufacturing division jointly owned by DaimlerChrysler and Mitsubishi.
They were built by Diamond Star Motors, the joint venture with Mitsubishi Motors, on a stretched Mitsubishi Galant platform.
  More results at FactBites »


 

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