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Encyclopedia > Dietrich Mateschitz

Dietrich Mateschitz (born May 20, 1944 in St. Marein im Mürztal, Styria) is an Austrian businessman and billionaire. He holds 49 percent of shares in the energy drink producer Red Bull. 20 May is the 140th day of the year in the Gregorian Calendar (141st in leap years). ... 1944 (MCMXLIV) was a leap year starting on Saturday (link will take you to calendar). ... Styria (die Steiermark in German, Å tajerska in Slovenian) is a state or Land, located in the south east of Austria. ... A billionaire is a very wealthy person, one who has a net worth over 1,000,000,000 US Dollars, Euros or comparably valued currency, or over 1,000 times the net worth of a millionaire. ... A variety of energy drinks are available; the skinny bullet can shape is popular. ... Red Bull is the brand name of an Austrian carbonated soft drink. ...


After graduating from the Hochschule für Welthandel (now Vienna University of Economics and Business Administration), Dietrich Mateschitz worked, among other things, for the marketing of Procter & Gamble's Blendax tooth paste. In 1987, he founded Red Bull GmbH with his Thai partners Chaleo and Chalerm Yoovidhya. Subsequently, he turned the Red Bull drink into the world market leader among energy drinks. Beside the crystal group Swarovski and the candy producer Manner, Red Bull is Austria's only consumer brand with a worldwide reputation. The Wirtschaftsuniversität Wien (WU Wien) or Vienna University of Economics and Business Administration is the largest University focusing on business and economics in Europe and, in terms of student body, one of the largest universities in Austria. ... It has been suggested that Product marketing be merged into this article or section. ... It has been suggested that Global Gillette be merged into this article or section. ... Toothpaste is a paste used, almost always in conjunction with a toothbrush, to clean teeth. ... 1987 (MCMLXXXVII) was a common year starting on Thursday of the Gregorian calendar. ... Quartz crystal A crystal is a solid in which the constituent atoms, molecules, or ions are packed in a regularly ordered, repeating pattern extending in all three spatial dimensions. ... Swarovski is the brand name for the range of precision-cut crystal glass products produced by companies owned by Swarovski AG of Feldmeilen, near Zürich, Switzerland. ... A shelf filled with candies Candy is often used as a synonym for the more general term confectionery in North America, whereas the word has become archaic in most parts of the United Kingdom and survives today almost exclusively in the term candy floss. In some areas, notably Scotland, candy... Manner is a line of confectionery from the Austrian conglomerate, Josef Manner & Comp AG. The corporation, founded in 1890, produces a wide assortment of confectionery products. ... McDonalds, represented by the Golden Arches, is one of the worlds most famous brands In marketing, a brand is the symbolic embodiment of all the information connected with a company, product or service. ...


Mateschitz is known as a marketing specialist. His company is famous for its creative advertising and as a sponsor for many types of extreme sports. In 2004, Mateschitz bought the Formula 1 team Jaguar Racing from the Ford Motor Company. It was subsequently renamed to Red Bull Racing. Generally speaking, advertising is the promotion of goods, services, companies and ideas, usually by an identified sponsor. ... To sponsor something is to support an event, activity, person or organization by providing money or other resources in exchange for something, usually advertising or publicity, and always access to an audience. ... Extreme sports (now also known as action sports) is a general, somewhat hazily-defined term for a collection of newer sports involving adrenaline-inducing action. ... 2004 (MMIV) was a leap year starting on Thursday of the Gregorian calendar. ... Formula One, abbreviated to F1 and also known as Grand Prix racing, is the highest class of single-seat open-wheel auto racing. ... Jaguar Racing was a Formula One team that competed in the FIA Formula 1 World Championship from 2000 to 2004. ... The Ford Motor Company (often referred to as Ford; sometimes called FoMoCo), NYSE: F is a multinational corporation that manufactures automobiles. ... Klien Machine: Red Bulls Christian Klien in qualifying at the 2005 United States Grand Prix Red Bull Racing is one of two (along with Scuderia Toro Rosso) Formula One teams owned by Austrian beverage company Red Bull. ...


Mateschitz plans to set up a testing site for the automobile industry at the A1-Ring. There are already very far developed plans, but residents of the area object. He also plans to create an Avionautik Akademie in Zeltweg jointly with the Austrian Army. A very fit-looking 60-year-old bachelor, he has his own hangar, where he keeps his collection of old planes, including a DC-6 which once belonged to Marshal Tito. He also sponsors the World Stunt Awards, an annual fundraiser to benefit his Taurus Foundation, which helps injured stunt professionals. Automakers are companies that produce automobiles. ... The Österreichring is a Austrian race circuit which hosted the Formula One Austrian Grand Prix 18 consecutive years, from 1970 through 1987. ... Zeltweg is a town in Styria and located about in the middle of Austria. ... In 1955, Austria declared her Everlasting Neutrality and made neutrality a constitutional law. ... The Douglas DC-6 is an aircraft built by the Douglas Aircraft Company from 1946 to 1959. ... Josip Broz Tito (May 7, 1892 - May 4, 1980) was the ruler of Yugoslavia between the end of World War II and his death in 1980. ... A stunt is an unusual and difficult physical feat, or any act requiring a special skill, performed for artistic purposes in theatre or cinema. ...


In April 2005 he bought the Austrian soccer club FC Salzburg and in March 2006 he bought the American soccer club MetroStars. The MetroStars were a soccer club based in New Jersey that participated in Major League Soccer between 1996 and 2005. ...


See also

Forbes magazine annually lists the worlds wealthiest individuals: The Worlds Billionaries. ...

External links

  • Forbes.com: Forbes World's Richest People

  Results from FactBites:
 
2004 Global Influentials (419 words)
First launched in Mateschitz's homeland of Austria, Red Bull branched out to neighboring European countries before being introduced in the United States in 1997.
Mateschitz sits in front of a Corsair airplane, part of his "Flying Bulls" fleet.
Mateschitz also has been involved in Formula One racing for more than a decade, using the events to draw attention to his brand.
  More results at FactBites »


 
 

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