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Encyclopedia > Disney Consumer Products

Disney Consumer Products

Disney Consumer Products (DCP) is the business segment of The Walt Disney Company that extends the Disney brand to merchandise ranging from apparel, toys, home décor, books and magazines to interactive games, food and beverages, stationery, electronics and animation art. The Disney Store, which debuted in 1987, also falls under DCP. The Walt Disney Company (NYSE: DIS) is one of the largest media and entertainment corporations in the world. ...

Under the leadership of Chairman Andy Mooney since 1999, DCP has shifted from strictly a licensed business model to a true consumer products company. Disney is the world's largest licensor with global retail sales of $23 billion for 2006¹. Andrew Andy P. Mooney is the chairman of Disney Consumer Products (DCP). ...

DCP creates Disney-branded merchandise inspired by characters from "Snow White and the Seven Dwarfs" to more recent films like "Lilo & Stitch" and Disney*Pixar's "Finding Nemo" and "Cars."

DCP also creates products from shows on The Disney Channel, including preteen programs "That's So Raven" and "Hannah Montana" as well as new preschool programs "Mickey Mouse Clubhouse" and "Little Einsteins."

Disney Interactive Studios (DIS) brings Disney franchises from film and TV to interactive games with franchises like Kingdom Hearts, one of the best selling games in Japan and in the U.S. Disney Interactive Studios will create and publish the company's first video game based on an original property, Spectrobes. Disney Interactive Studio's self published titles to date include A Nightmare Before Christmas, Chicken Little, and The Chronicles of Narnia. Disney Interactive Studios is the video game publishing division of The Walt Disney Company. ...

In 2005, Disney Publishing Worldwide released "Fairy Dust and the Quest for the Egg" by Newbery Honor-winning author Gail Carson Levine. The novel spent more than 20 weeks on the New York Times bestseller list and is currently printed in 51 countries and 33 languages. "Fairy Dust" is the cornerstone of Disney Fairies, a new franchise that builds upon Tinker Bell and introduces girls to her secret, magical world and a new circle of enchanting fairy friends - each with an incredibly diverse talent, personality and look. DCP products include a series of best-selling chapter books; small dolls and role play items; a Disney Fairies magazine in Europe; and a multi-category product launch planned throughout 2007. The official Disney Fairies logo. ...

Revenue: Merchandise reaches more than 90 countries yearly and generated an estimated $23 billion at retail in 2006.


==


Leadership

  • Andy Mooney, Chairman, Disney Consumer Products
  • Mary Beech, Vice President and General Manager, Animation Consumer Products Marketing
  • Jim Calhoun, Executive Vice President, Global Apparel
  • Mark Coleman, Senior Vice President, Global Stationery
  • Harry Dolman, Executive Vice President, Food, Health and Beauty
  • Jessica Dunne, Executive Vice President, Global Toys
  • James Fielding, Executive Vice President, Retail Sales and Marketing
  • Gary Foster, Senior Vice President, Corporate Communications
  • Susan Garelli, Senior Vice President, Human Resources Worldwide
  • Anne Gates, Executive Vice President and Managing Director, DCP Europe
  • Russell Hampton, Jr., President, Disney Publishing Worldwide
  • Graham Hopper, Executive Vice President, Disney Interactive Studios
  • Robert Langer, Senior Vice President and Chief Financial Officer
  • Pamela Lifford, Executive Vice President, Global Home
  • Susan McLain, Vice President and General Manager, The Baby Einstein Company, LLC
  • Don Wood, Vice President and General Manager, DCP Japan

Disney Consumer Products

Key Franchises: Andrew Andy P. Mooney is the chairman of Disney Consumer Products (DCP). ...

Emerging Opportunities: The Disney Princesses are fictional characters who have been featured as part of the Disney character line-up. ... Mickey Mouse is an Academy Award-winning comic animal cartoon character who has become an icon for The Walt Disney Company. ... The Saban-era logo for Power Rangers The Disney/Jetix-era logo for Power Rangers Power Rangers is a long-running childrens TV show adapted from the Japanese tokusatsu Super Sentai Series, but is not simply an English dub of the original. ... Winnie-the-Pooh, commonly shortened to Pooh and once referred to as Edward Bear, is a fictional bear created by A. A. Milne. ...

¹Based on sales data compiled by Disney and/or supplied to Disney by third party licensees unless otherwise noted.
Source: http://www.disneyconsumerproducts.com/


 
 

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