Proclaimed in 1984, Brand has been held by the Australian Labor Party throughout its existence, although it has become more marginal in recent elections. In 1996, federal opposition leader Kim Beazley moved from the Division of Swan to Brand as Brand was considered a safer Labor seat. In reaction, the 1996 election saw ten candidates nominate for Brand, including a representative of Australians Against Further Immigration (AAFI). With many of the candidates directing their preferences away from Labor, Beazley won the seat with a majority of less than 0.2%.
The 1998 federal elections treated Beazley better, as although twelve candidates nominated for Brand, Beazley enjoyed a swing to him of 7.6%.
The best result by a minor party was 11.9% by One Nation in 1998.
The definition of a brand for the purposes of this article is a permanent mark on the hide of an animal registered with any State as a livestock brand.
Branding your animal with your current Colorado recorded brand is considered a legal application of that brand on your animal.
A brand is considered personal property of the person, association, or corporation causing such record to be made, and shall be subject to sale, assignment, transfer, devise and descent as personal property.