Domain parking is an advertising practice used primarily by domain name registrars and internet advertising publishers to monetize type-in traffic visiting an under-developed domain name. The domain name will usually resolve to a page containing relevant advertising listings and links. These links will be targeted to the predicted interests of the visitor and may change dynamically based on the results that visitors click on. Usually the domain owner is paid based on how many links have been visited (e.g. pay per click) and on how beneficial those visits have been. The keywords for any given domain name provide clues as to the intent of the visitor before arriving. A domain name registrar is a company accredited, either by the Internet Corporation for Assigned Names and Numbers (ICANN), or by a national ccTLD authority or both, to register Internet domain names . ... Type-in traffic is a term describing visitors landing at a web site by entering a word or phrase in the web browsers address bar rather than following a hyperlink from another web page, using a browser bookmark, or a search-box search. ... The term domain name has multiple related meanings: A name that identifies a computer or computers on the internet. ... Pay per click, or PPC, is an advertising technique used on websites, especially search engines. ...

Another use of domain parking is to be a placeholder of an existing web site. A company might choose to use this method to redirect its website traffic to another web site it owns. A website, Web site or WWW site (often shortened to just site) is a collection of webpages, that is, HTML/XHTML documents accessible via HTTP on the Internet; all publicly accessible websites in existence comprise the World Wide Web. ...

Expired domains that were formerly websites are also sought after for domain parking. A domain that was used as a website and is allowed to expire will still maintain most of its prior inbound links. These types of domains usually start off with their largest amount of visitor traffic initially after being claimed from the domain drop lists. As website operators and search engines begin to remove the former inbound links, the traffic to the parked domain will begin to decline.

On domains with a 'one-click' implementation, a click on a keyword is not necessary to generate ads. The ads are targeted based on the domain name.

Domains with 'two-click' implementations require a click on a keyword or a keyword search to generate ads.

Domain parking can be classified as monetised and non-monetised. In the former, ads are shown to visitors and the domain is 'monetised'. In the latter, an "Under Construction" or a "Coming Soon" message is put up on the domain. This a single page web site that people see when they type the domain name in a web browser. This is one quick way for getting an Internet presence. Domain names can be parked before a web site is ready for launching. An example of a web browser (Internet Explorer), displaying the English Wikipedia main page. ...

There are several companies that actively cater to domain name owners and act as middlemen to serve advertisements on parking pages. The parking pages are propagated automatically on a domain owner's web property when they either change the name servers or forward the URL. In this niche industry, NameDrive, Parking Dots, and Parking Panel are among the most prevalent of such companies.

The term domain name has multiple related meanings: A name that identifies a computer or computers on the internet. ... According to the U.S. federal law known as the Anti-Cybersquatting Consumer Protection Act, cybersquatting is registering, trafficking in, or using a domain name with bad-faith intent to profit from the goodwill of a trademark belonging to someone else. ... Domaining is the business of buying, selling, developing and monetizing Internet domain names. ... A Domain Name Drop List is a list containing the expired domain names that will be deleted from the domain name registry in the near future. ... Domain name speculation refers to buying domains with the intent of selling them later for a higher price. ... Domain sniping is the practice of an individual registering a domain name whose registration has lapsed yet whose original registrant still has an interest in the domain name. ... Domain tasting, also known as domain kiting, is a practice of registrants using the five-day grace period at the beginning of a domain registration for ICANN-regulated generic top-level domains to test the marketability of a domain name. ... Domain name warehousing is the common practice of registrars obtaining control of domain names with the intent to hold or “warehouse” names for their use and/or profit. ... Type-in traffic is a term describing visitors landing at a web site by entering a word or phrase in the web browsers address bar rather than following a hyperlink from another web page, using a browser bookmark, or a search-box search. ... An incorrectly entered URL could lead to a website operated by a cybersquatter. ... The Anticybersquatting Consumer Protection Act (also known as Truth in Domain Names Act), a United States federal law enacted in 1999, is part of A bill to amend the provisions of title 17, United States Code, and the Communications Act of 1934, relating to copyright licensing and carriage of broadcast... The PROTECT Act of 2003 authorized fines and/or imprisonment for up to 30 years for U.S. citizens or residents who engage in illicit sexual conduct abroad. ... A domain hack is an unconventional domain name that combines domain labels, especially the top-level domain (TLD), to spell out the full name or title of the domain, making a kind of pun. ... A wildcard DNS record is a record in a DNS zone file that will match all requests for non-existent domain names, i. ...

External links

• The Death of Domain Parking?, from Slashdot.org