Domania is an Internet search engine that allows users to search through 28 million Comparables or "sold home prices" dating back to 1987 at no cost. Properties that are similar to the subject property. ...
"Comparables" are vital to a person's understanding of the value of their home, especially using the sales comparison approach. It is often this information that is used by Real estate agents and other mortgage and financial professionals to arrive at a valuation of a property. The sales comparison approach attempts to compare a target propertys value with similar properties and adjust the value of the target property accordingly. ... In the United States and parts of the Commonwealth (including Canada and Australia) as well as in many other countries, a real estate agent is a person who advises and represents others in transactions involving real estate. ...
Previous to Domania's arrival on the Internet, this information was only available through a town's Registrar of Deeds office, or through signing up with a real estate agent.
Domania was the outgrowth of a company called "INPHO" in 1989 by Steve Kropper and Fran Rivkin in Cambridge, MA. The original concept was phone and fax based. In 1999, @Ventures, a CMGI company provided venture capital for their transformation into an Internet brand and company. In 2002 Domania's assets were acquired by Primedia, a New York based publishing firm. In 2004, the unit was acquired by Charlotte-based LendingTree, LCC, itself owned by Interactive Corp. PRIMEDIA Inc. ...
Real estate agents generally try to find 4 or 5 comparables to get the best indicator of the value of a property. In the United States and parts of the Commonwealth (including Canada and Australia) as well as in many other countries, a real estate agent is a person who advises and represents others in transactions involving real estate. ...
Half of the visitors to the Domania site are checking home prices out of curiosity and the other half are using the data for property tax appeals, to compare against their pricing on a home for sale or to gather information about home prices before buying.
Domania's mission is to inform consumers and their site provides education content to help home buyers and sellers make informed decisions.
When Domania partnered with Yahoo, they had more queries of their database in one month than the whole of the years before the partnership.
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