In 2005, Condé Nast Publications premiered Domino magazine, for the woman who “wants to have fun on the never-ending search for items for her home.” Domino is targeted to women, median age of 35.4 and median household income of $77,679. Condé Nast Publications Inc is a worldwide magazine publishing company based in London, England as well as offices in New York, USA and Sydney, Australia, credited with creating the marketing strategy which emphasized magazines focused on a particular class or interest. ...

Domino joins Lucky, the leading shopper magazine started in 2000 by Condé Nast. Lucky describes itself as “America’s ultimate shopping magazine: 100% shopping – and nothing else."