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"Don't be evil" is the informal corporate motto (or slogan) for Google,[1] established by Gmail inventor Paul Buchheit[2]. Paul, who suggested the slogan in a meeting, said he "wanted something that, once you put it in there, would be hard to take out," adding that the slogan was "also a bit of a jab at a lot of the other companies, especially our competitors, who at the time, in our opinion, were kind of exploiting the users to some extent." This article is about the corporation. ...
Paul Buchheit is an American computer programmer at Google. ...
"Don't be evil" is said to recognize that large corporations can often maximize short-term profits with actions that destroy long-term brand image and competitive position. By instilling a Don't Be Evil culture, the corporation establishes a baseline for decision making that can enhance the trust and image of the corporation that outweighs short-term gains from violating the Don't Be Evil principles.
While many companies have ethical codes to govern their conduct, Google made "Don't Be Evil" a central pillar of their identity, and part of their self-proclaimed core values[3]. In 2006, when Google declared their self-censorship move into China, their "Don't be evil" motto was somewhat replaced with an "evil scale" balancing systems allowing smaller evils for a greater good, as explained by CEO Eric Schmidt at the time[4]. In the context of a code adopted by a profession or by a governmental or quasi-governmental organ to regulate that profession, an ethical code may be styled as a code of professional responsibility, which may dispense with difficult issues of what behavior is ethical. Some codes of ethics are...
Origin of the motto
According to John Battelle's book on Google, The Search, the phrase "Don't be evil" was not coined by Brin or Larry Page, but rather by Paul Buchheit, the engineer behind Gmail: John Battelle at the Web 2. ...
For the music producer/manager, see Larry Page (British singer and manager). ...
Paul Buchheit is an American computer programmer at Google. ...
For other uses, see Gmail (disambiguation). ...
- On July 19, 2001, about a dozen early employees met to mull over the founders' directive [to elucidate Google's core values] ... The meeting soon became cluttered with the kind of easy and safe corporate clichés that everyone can support, but that carry little impact: Treat Everyone with Respect, for example, or Be on Time for Meetings.
- The engineers in the room were rolling their eyes. [Amit] Patel recalls: "Some of us were very anticorporate, and we didn't like the idea of all these specific rules. And engineers in general like efficiency — there had to be a way to say all these things in one statement, as opposed to being so specific."
- That's when Paul Buchheit, another engineer in the group, blurted out what would become the most important three words in Google's corporate history. "Paul said, 'All of these things can be covered by just saying, Don't Be Evil,'" Patel recalls. "And it just kind of stuck."
- ... In the months after the meeting, Patel scribbled "Don't Be Evil" in the corner of every whiteboard in the company... The message spread, and it was embraced, especially by Page and Brin... "I think it's much better than Be Good or something," Page jokes. "When you are making decisions, it causes you to think. I think that's good."
Avoiding conflicts of interest In their 2004 founders' letter prior to their initial public offering, Lawrence E. Page and Sergey Brin explained that their "Don't be evil" culture prohibited conflicts of interest, and required objectivity and an absence of bias: “IPO†redirects here. ...
Google co-founder Larry Page This article belongs in one or more categories. ...
Sergey Mikhailovich Brin (Russian: ; born August 21, 1973) is a Russian-born American entrepreneur who co-founded Google with Larry Page. ...
Conflicts of Interest is an episode from the fourth season of the science-fiction television series Babylon 5. ...
Objectivity is frequently held to be essential to journalistic professionalism (particularly in the United States); however, there is some disagreement about what the concept consists of. ...
For other senses of this word, see bias (disambiguation). ...
- Google users trust our systems to help them with important decisions: medical, financial and many others. Our search results are the best we know how to produce. They are unbiased and objective, and we do not accept payment for them or for inclusion or more frequent updating. We also display advertising, which we work hard to make relevant, and we label it clearly. This is similar to a well-run newspaper, where the advertisements are clear and the articles are not influenced by the advertisers’ payments. We believe it is important for everyone to have access to the best information and research, not only to the information people pay for you to see.
Because Google holds great power over the information the public relies on, the company recognizes a fiduciary duty to uphold the public trust by refusing payments that would influence the information they provide to users. The company holds themselves to journalism ethics and standards even when they could earn more money in the short term by violating those standards. The court of chancery, which governed fiduciary relations prior to the Judicature Acts The fiduciary duty is a legal relationship between two or more parties, most commonly a fiduciary or trustee and a principal or beneficiary, that in English common law is arguably the most important concept within the portion...
The concept of the public trust relates back to the origins of democratic government, and its seminal idea that; within the public, lies the true power and future of a society, therefore, whatever trust the public places in its officials must be respected. ...
Journalism ethics and standards include principles of ethics and of good practice to address the specific challenges faced by professional journalists. ...
Controversy - See also: Criticism of Google
| | The neutrality of this section is disputed.
Please see the discussion on the talk page. | Some products and actions by Google are seen by some to be in contradiction to their "Don't be evil" ethic. For example, Amnesty International and Human Rights Watch both have strongly condemned Google's China policy[5], calling it a form of self-censorship. However, others believe that Google allowed their search engine to be used because a search engine is better than no engine. According to Amnesty, It has been suggested that Censorship by Google be merged into this article or section. ...
Image File history File links Unbalanced_scales. ...
Wikimedia Commons has media related to: Amnesty international Amnesty International (commonly known as Amnesty or AI) is an international non-governmental organization which defines its mission as to undertake research and action focused on preventing and ending grave abuses of the rights to physical and mental integrity, freedom of conscience...
Human Rights Watch Banner Human Rights Watch is a United States-based international non-government organization that conducts research and advocacy on human rights. ...
The Google China logo Google China (è°·æŒ, pinyin: gÇ” gÄ“, lit. ...
Censorship by Google is Google corporations willful removal or lack of inclusion of certain information from its services. ...
[T]hese forms of censorship seem to contradict the very principles that Google - whose unofficial motto is "don’t be evil" - was founded upon. Until January 2006, Google's Support Centre claimed that it "does not censor results for any search term", but removed this claim after reaching its deal with China. [6]
References - ^ Google Code of Conduct
- ^ Paul Buchheit on Gmail, AdSense and More
- ^ Google Hamburg Gallery
- ^ Google CEO on censoring: "We did an evil scale"
- ^ http://www.hrw.org/reports/2006/china0806/5.htm#_Toc142395827
- ^ http://web.amnesty.org/pages/internet-110506-action-eng
External links - "Google vs. Evil" at Wired magazine
- Google's corporate philosophy
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