Don Edward Schultz is Professor Emeritus of Service at Northwestern University's Medill School. He is most notable for his research and writing on Integrated Marketing Communications (IMC). Northwestern University is a private, coeducational, non-sectarian university, located in Evanston, Illinois and Chicago, Illinois. ... The Medill School of Journalism, one of the colleges at Northwestern University is one of the foremost journalism schools in the USA. External links Official Medill web site ... Integrated Marketing Communications (IMC) is an approach to marketing communications concerned with developing relationships with customers and other stakeholders. ...

In 1992, the American Advertising Federation named him Advertising Educator of the year, and in 1998 Sales and Marketing Management magazine named him one of the 80 Most Influential People in sales and marketing. The American Advertising Federation (AAF), headquartered in Washington, D.C., is a trade association that represents 50,000 professionals in the advertising industry. ...

Often referred to as the "father of integrated marketing", Schultz is the author or co-author of 13 books on marketing, including Integrated Marketing Communications (1993), Communicating Globally (2000), and IMC: The Next Generation (2003). He writes a regular column on Integrated Marketing for Marketing Management magazine, the trade publication of the American Marketing Association. Marketing is a social and managerial function associated with the process of researching, developing, promoting, selling, and distributing a product or service. ... The American Marketing Association is a professional association for marketers. ...

Prior to his academic career, Schultz worked for ten years in the field of advertising. Billboards and street advertising in Shinjuku, Tokyo, Japan, (2005) Advertising is the commercial promotion of goods, services, companies and ideas, usually performed by an identified sponsor, and performed through a variety of media. ...

Schultz earned a Bachelor of Business Administration from Oklahoma University in 1957, a Master of Arts in Advertising from Michigan State University in 1975, and a Ph.D. in Mass Media from Michigan State in 1977. Bachelor of Business Administration (BBA) is a bachelor degree in Business Administration. ... The University of Oklahoma (OU) is an institution of higher learning located in Oklahoma. ... A masters degree is an academic degree usually awarded for completion of a postgraduate course of one or two years in duration. ... Billboards and street advertising in Shinjuku, Tokyo, Japan, (2005) Advertising is the commercial promotion of goods, services, companies and ideas, usually performed by an identified sponsor, and performed through a variety of media. ... Michigan State University (MSU) is a public university in East Lansing, Michigan. ... Mass media is a term used to denote, as a class, that section of the media specifically conceived and designed to reach a very large audience (typically at least as large as the whole population of a nation state). ...

Schultz lectures and consults for various business groups and currently resides in the Chicago metropolitan area. Flag Seal Nickname: The Windy City Motto: Urbs In Horto (Latin: City in a Garden), I Will Location Location in Chicagoland and northern Illinois Coordinates , Government Country State Counties United States Illinois Cook, DuPage Mayor Richard M. Daley (D) Geographical characteristics Area     City 606. ...