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Doorway page - Wikipedia, the free encyclopedia (222 words) |
 | Doorway pages are web pages that are created to rank high in search engine results for particular phrases with the purpose of sending you to a different page. |
| Doorway pages are easy to identify in that they have been designed primarily for search engines, not for human beings. |
| Sometimes a doorway page is copied from another high ranking page, but this is likely to cause the search engine to detect the page as a duplicate and exclude it from the search engine listings. |
| Doorway pages - A Promotion Guide (1181 words) |
| Doorway pages are pages that have been designed for one purpose only, to rank high in the search engines for a particular keyword and then direct the arriving visitors further into the site. |
| Because creating doorway pages used to be so easy, especially when using programs that can automatically generate hundreds or thousands of pages in a heartbeat by using a simple template and merely placing the keywords in the right places, many sites lost control and created enormous amounts of them. |
| If you make doorways that are specifically optimized to match the algorithm of one search engine, use a robots.txt file to prevent other search engines from grabbing the page. |
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