NationMaster - Encyclopedia: Doorway page

Doorway pages are web pages that are created for spamdexing, this is, for spamming the index of a search engine by inserting results for particular phrases with the purpose of sending you to a different page. They are also known as bridge pages, portal pages, zebra pages (a humorous arbitrary coinage by Jill Whalen of High Rankings Advisor), jump pages, gateway pages, entry pages and by other names. Doorway pages that redirect visitors without their knowledge use some form of cloaking. Spamdexing or search engine spamming is the practice of deliberately creating web pages which will be indexed by search engines in order to increase the chance of a website or page being placed close to the beginning of search engine results, or to influence the category to which the page... A KMail folder full of spam emails collected over a few days. ... Google search is the worlds most popular search engine. ... Jill Whalen is owner of High RankingsÂ® and part owner of Search Creative, LLC. She is an authoritative writer and speaker on the subject of search engine optimization, a regular speaker at Search Engine Strategies Conferences put on by Danny Sullivan, and for the past few years has been holding... To meet Wikipedias quality standards, this article or section may require cleanup. ...

Explanation

If you click through to a typical doorway page from a search engine results page, in most cases you will be redirected with a fast Meta refresh command to another page. Other forms of redirection include use of Javascript and server side redirection, either through the .htaccess file or from the server configuration file. Some doorway pages may be dynamic pages generated by scripting languages such as Perl and PHP. A search engine results page, or SERP, is the listing of web pages returned by a search engine in response to a keyword query. ... Look up Redirect on Wiktionary, the free dictionary Redirect can refer to a number of things: In law, a redirect is the reexamination of a witness by the lawyer who originally called them to testify -- that is, the one who delivered the direct examination. ... Meta refresh is an HTML meta tag used to specify a time-interval after which a web browser should automatically refresh the current webpage. ... Look up server in Wiktionary, the free dictionary. ... URL redirection, also called URL forwarding, domain redirection and domain forwarding, is a technique on the World Wide Web for making a web page available under many URLs. ... . ... Wikibooks has a book on the topic of Perl Programming Perl is a dynamic programming language created by Larry Wall and first released in 1987. ... PHP (PHP:Hypertext Preprocessor) is a reflective programming language originally designed for producing dynamic web pages. ...

Doorway pages are often easy to identify in that they have been designed primarily for search engines, not for human beings. Sometimes a doorway page is copied from another high ranking page, but this is likely to cause the search engine to detect the page as a duplicate and exclude it from the search engine listings.

Because many search engines give you a penalty for using the META refresh command, some doorway pages just trick you into clicking on a link to get you to the desired destination page, or they use Javascript for redirection. JavaScript is a scripting language most often used for client-side web development. ...

More sophisticated doorway pages, called Content Rich Doorways, are designed to gain high placement in search results without using redirection. They incorporate at least a minimum amount of design and navigation similar to the rest of the site to provide a more human-friendly and natural appearance. Visitors are offered standard links as calls to action.

Landing pages are regularly misconstrued to equate to Doorway pages within the literature and should be avoided. The former are content rich pages to which traffic is directed to within the context of pay-per-click campaigns and to maximize SEO campaigns. In online marketing, a landing page (sometimes called a jump page or splash page) is a specific web page that a visitor ultimately reaches after clicking a link or advertisement. ...

Cloaking

Another form of doorway pages, are using a method called Cloaking. They show a version of that page to the visitor, but different to the one provided to crawlers, using server side scripts. They know whether it's a bot or a visitor based on their ip address and/or user-agent. To meet Wikipedias quality standards, this article or section may require cleanup. ... This article or section does not cite any references or sources. ... A user agent is the client application used with a particular network protocol; the phrase is most commonly used in reference to those which access the World Wide Web. ...

See also

To meet Wikipedias quality standards, this article or section may require cleanup. ... Keyword stuffing is considered to be an unethical Search engine optimization (SEO) technique. ... Page hijacking is a form of spamdexing (spamming the index of a search engine). ... Spamdexing or search engine spamming is the practice of deliberately creating web pages which will be indexed by search engines in order to increase the chance of a website or page being placed close to the beginning of search engine results, or to influence the category to which the page...

References

Categories: Spamming | Search engine optimization This article or section does not cite any references or sources. ... // A possible 19th century mass telegraph In the late 19th Century Western Union allowed telegraphic messages on its network to be sent to multiple destinations. ... The Network Abuse Clearinghouse assembles data on what its sponsors see as misuse of the Internet. ... E-mail spam is a subset of spam that involves sending nearly identical messages to numerous recipients by e-mail. ... A DNSBL is a means by which an Internet site may publish a list of IP addresses that some people may want to avoid and in a format which can be easily queried by computer programs on the Internet. ... Address munging is the practice of disguising, or munging, an e-mail address to prevent it being automatically collected and used as a target for people and organizations who send unsolicited bulk e-mail. ... A Directory Harvest Attack or DHA is a technique used by spammers in an attempt to find e-mail addresses. ... Dictionary spamming is a spamming technique where spammers attempt to guess E-mail addresses by using a dictionary attack based on adding plausible names as prefixes to known domain names. ... A spambot is a program designed to collect, or harvest, e-mail addresses from the Internet in order to build mailing lists for sending unsolicited e-mail, also known as spam. ... Bulk email software is software that is used to send email in large quantities. ... An auto-dialer is an electronic device that can automatically dial telephone numbers to communicate between any two points in the telephone, mobile phone and pager networks. ... Flyposting is the act of putting advertising posters or flyers in illegal places. ... Messaging spam, sometimes called SPIM, is a type of spam targeting users of instant messaging services. ... Mobile phone spam is a form of spamming directed at the text messaging service of a mobile phone. ... Newsgroup spam is a type of spamming where the targets are Usenet newsgroups. ... Telemarketing Office Telemarketing is a method of direct marketing in which a salesperson uses the telephone to solicit prospective customers to buy products or services. ... VoIP spam is an as-yet-nonexistent problem which has nonetheless received a great deal of attention from marketers and the trade press. ... To prevent e-mail spam, both end users and administrators of e-mail systems use various anti-spam techniques. ... Ensuring a valid identity on an e-mail has become a vital first step in stopping spam, forgery, fraud, and even more serious crimes. ... SpamCop is a free spam reporting service, allowing recipients of unsolicited bulk email (UBE) and unsolicited commercial email (UCE) to report the offense to the senders Internet Service Provider (ISP), and sometimes their web host. ... The Spamhaus Project is a completely volunteer effort founded by Steve Linford in 1998 that aims to track e-mail spammers and spam-related activity. ... Disposable email addressing (DEA) refers to an alternative way of sharing and managing email addressing. ... SORBS (Spam and Open Relay Blocking System) is a controversial open proxy and open mail relay DNSBL. It has been augmented with complementary lists that include various other classes of hosts, allowing for customized email rejection by its users. ... Spamdexing or search engine spamming is the practice of deliberately creating web pages which will be indexed by search engines in order to increase the chance of a website or page being placed close to the beginning of search engine results, or to influence the category to which the page... Miserable Failure A Google bomb (also referred to as a link bomb) is Internet slang for a certain kind of attempt to influence the ranking of a given page in results returned by the Google search engine, often with humorous or political intentions. ... Keyword stuffing is considered to be an unethical Search engine optimization (SEO) technique. ... To meet Wikipedias quality standards, this article or section may require cleanup. ... URL redirection, also called URL forwarding, domain redirection and domain forwarding, is a technique on the World Wide Web for making a web page available under many URLs. ... On the World Wide Web, a link farm is any group of web pages that all hyperlink to every other page in the group. ... A webring in general is a collection of websites from around the Internet joined together in a circular structure. ... Referer spam is a kind of spamdexing (spamming aimed at search engines). ... Spam in blogs (also called simply blog spam or comment spam) is a form of spamdexing. ... Link spam (also called blog spam or comment spam) is a form of spamming or spamdexing that recently became publicized most often when targeting weblogs (or blogs), but also affects wikis (where it is often called wikispam), guestbooks, and online discussion boards. ... Sping is short for ping spam. Pings are messages sent from blog and publishing tools to a centralized network service (Ping Server) providing notification of newly published posts or content. ... This article or section does not adequately cite its references or sources. ... This article does not cite any references or sources. ... This phishing attempt, disguised as an official email from a (fictional) bank, attempts to trick the banks members into giving away their account information by confirming it at the phishers linked website. ... There are very few or no other articles that link to this one. ... An advance fee fraud is a confidence trick in which the target is persuaded to advance relatively small sums of money in the hope of realizing a much larger gain. ... A typical lottery scam begins with an unexpected email notification that You have won! a large sum of money in a lottery. ... Make money fast is a title of an electronically forwarded chain letter which became so infamous that the term is now used to describe all sorts of chain letters forwarded over the Internet, by e-mail spam or Usenet newsgroups. ... The night singer of shares sold stock on the streets during the South Sea Bubble. ...

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Cloaking

See also

References

Explanation