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Encyclopedia > Doug Dohring

Doug Dohring is owner of the Dohring Company, a marketing research firm based in Glendale, California. Nickname: Location of Glendale within Los Angeles County and the State of California. ...


Some of the websites owned by the Dohring Company include:

  • MarketSurveys.com
  • RestaurantSurveys.com
  • SatisfactionSurveys.com

From 2000 to 2005 Dohring was CEO and a major shareholder of NeoPets, which quickly became a leading youth-targeted online community. NeoPets was sold to Viacom in 2005 for $160,000,000.

Contents

The Dohring Company

Dohring formed The Dohring Company in 1986, with his wife serving as President. Customers for the company's market research services have included retail chains inlcuding Baskin-Robbins and House of Fabrics, and entertainment firms including Capitol Records. However, automotive surveys comprised up to 80% of the firm's business in 1995. At that time, the company was ranked 55th on the Advertising Age list of the nation's largest market research firms. It was 92nd on the Business Journal's recent List of fastest growing private companies in Los Angeles County. [1]


Neopets

See also: Neopets

In December, 1999, Dohring was introduced by a mutual friend to the two British college students who had created a web site which allowed users to adopt “virtual pets” -- creatures from cartoon species -- personalize them with names and traits they choose, and care for their pets in the virtual world of “Neopia”. Seeing the potential for an entertainment venture extending well beyond the web, Dohring “took one look at Neopets and instantly decided to invest”. Neopets is an online virtual pet site where users can create and take care of up to four virtual pets, buying them food, toys and other accessories using a virtual currency called Neopoints (NP). ...


In April, 2000, he brought in his first paying customers for a concept that he called immersive advertising. [2]


Two years after its creation, in December 2001, Neopets had attracted more than 20 million accounts, more than 80% of them under the age of 17. While the "tech bubble" was bursting and large percentages of new web sites were folding, Neopets was signing up 50,000 new accounts per day, with members spending an average of four hours or more per month on the site. Business Week cited Neopets as “one of the top three entertainment sites on the Web, according to Jupiter Media Metrix”. [3][4]


Advertising Age listed Dohring and Neopets in their 2001 “Roster of Marketing 100s”, noting that in July 2001 the site was ranked the “stickiest” at-home web site by Nielsen/Net Ratings.[5]


By 2002 Neopets had 24 million accounts, and people spending more time on the site than at major services such as America Online. It was cited by Stacey Herron at Jupiter Media Metrix as “one of the most usage-intensive sites on the Web.”[6][7]


Dohring sold the Neopets site to Viacom's MTV Network in June 2005 for $160 million. At the time, approximately 140 million Neopets had been created. [8] [9] Judy McGrath, Chairman and CEO of MTV Networks, stated that ""Neopets is a smart, creative and innovative company that with Doug Dohring's leadership has become one of the most popular and fastest growing sites on the Web."[10]


Other Business Ventures

From March until October 1996, he was an executive at Digital Lightwave, [1] a Clearwater, Florida maker of fiber-optic testing equipment. The company was later accused of numerous financial misdealings. [2][3] He was also a major shareholder, and profited from the IPO. Clearwater is a city located in central Pinellas County, Florida, USA, nearly due west of Tampa. ...


Mr. Dohring was also a principal shareholder in Speedyclick.com circa 1999-2001, an organization linked with spamvertising.[11] He was quoted in a December 2005 Wired Magazine article as having "also invested in the Web-based game developer Speedyclick, which he later sold for $50 million."[12] ($3 million in cash and $47 million in ShopNow stock[4], later renamed as "Network Commerce", [5] deemed worthless in 2001 [6]). SpeedyClick. ... Spamvertising is the practice of sending E-mail_spam, advertising a website. ... Wired is a full-color monthly magazine and on-line periodical published in San Francisco, California since March 1993. ...


Personal Life

A 47-year-old California native, Dohring is the youngest son of a car dealer and a homemaker. He has been married to Laurie Dohring since 1979. They have five children including two sets of identical twins. [1][12]. His son, actor Jason Dohring, previously starred as Logan Echolls in the now-canceled CW Television series, Veronica Mars. He's since been tapped by 'Mars' producer, Joel Silver, to play Josef, a 400-year old vampire on the CBS show, 'Moonlight.' Jason William Dohring (b. ... Information Gender Male Age 19 Occupation Student Family Aaron Echolls (Father, deceased) Lynn Echolls (Mother, presumed deceased) Trina Echolls (Adopted sister) Charlie Stone (Half-brother) Relationships Parker Lee (Ex-girlfriend) Veronica Mars (Ex-girlfriend) Lilly Kane (Ex-girlfriend, deceased) Hannah Griffith (Ex-girlfriend) Kendall Casablancas (Ex-lover) Caitlin Ford (Ex... The CW Television Network, casually referred to as The CW, or most recently as The New CW (due to it being a new network) is a television network in the United States launched during the 2006 television season. ... This article is about the Veronica Mars television series. ...


Doug Dohring and Scientology

Doug Dohring has attended the Scientology-related Hubbard College of Administration, which quotes him "...Mr. Hubbard's organizational concepts are always with me". [7] According to the Church of Scientology's magazine Source, Mr. Dohring completed the course OT VI[13], which, according to Scientology, means that he is progressing on a program to become "essentially a being able to operate free of the encumbrances of the material universe".[14] Scientology is a system of beliefs and practices created by American pulp fiction[1][2] and science fiction [3] author L. Ron Hubbard in 1952 as a self-help philosophy. ... Hubbard College of Administration International is an unaccredited school that teaches administration using methods that it claims were developed by Church of Scientology founder, L. Ron Hubbard. ... Lafayette Ronald Hubbard (13 March 1911 – 24 January 1986), better known as L. Ron Hubbard, was an American fiction writer,[1][2][3], former United States Navy officer and creator of Dianetics and founder of the Church of Scientology. ... In Scientology, the state of Operating Thetan is a spiritual state above Clear. ...


References

  1. ^ a b Black box approach to market research - The Dohring Co, Los Angeles Business Journal, Dec 25, 1995
  2. ^ http://www.businessweek.com/technology/content/dec2001/tc20011212_9434.htm
  3. ^ http://www.adage.com/wtw99/article?article_id=53602&search_phrase=%2BDohring"
  4. ^ http://www.labusinessjournal.com/archive_article.asp?aID=95532498.7337863.876889.05241102.6627691.546&aID2=67444
  5. ^ http://www.adage.com/wtw99/article?article_id=53602&search_phrase=%2BDohring%22%3C
  6. ^ http://query.nytimes.com/gst/fullpage.html?sec=technology&res=9C0DEEDB143EF932A15751C0A9649C8B63
  7. ^ http://news.com.com/Who+let+the+NeoPets+out/2100-1023_3-844994.html?tag=item
  8. ^ http://findarticles.com/p/articles/mi_m5072/is_27_27/ai_n14811960
  9. ^ http://www.boston.com/ae/media/articles/2005/06/21/viacoms_mtv_buys_neopets_for_160m/
  10. ^ http://www.lycos.com/info/neopets--doug-dohring.html
  11. ^ hispeedmedia.com / adprosolutions.com - domains (ROKSO ID: ROK4681). spamhaus.org. Retrieved on 2007-05-31.
  12. ^ a b
  13. ^ Church of Scientology, Source Magazine, issue 79, March 1992
  14. ^ Church of Scientology, Definition of Operation Thetan, Auditing.org web site (accessed April 14, 2007)

Year 2007 (MMVII) is now the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era. ... May 31 is the 151st day of the year (152nd in leap years) in the Gregorian calendar. ...

External links


  Results from FactBites:
 
Encyclopedia: Doug Dohring (253 words)
Doug Dohring is owner of the Dohring Company, a marketing research firm based in Glendale, California.
Doug Dohring has attended the Hubbard College of Administration which has made a significant impact on his business.
Dohring is quoted by the Hubbard College of Administration as saying that"...Mr.
Untitled Document (547 words)
Doug and his wife, Laurie, are also longtime Scientologists and generous donors to various church funding drives, including the Super Power Building Project, currently under construction in Clearwater, Florida, and the International Association of Scientologists, of which he is a Patron Meritorious with donations totalling $250,000.
Dohring Co. is listed as a corporate member of the World Institute of Scientology Enterprises in the 2001 WISE directory.
Dohring and his crew invented this "immersive advertising" thing, which they are attempting to register as a trademark, that is nothing more than subliminal advertising (notice that on neopets.com the most common advertisement location is in the blind spot of the left eye).
  More results at FactBites »


 
 

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