Doyle Dane Bernbach was an advertising agency famous in the 1950s and 1960s for its innovative campaigns for Volkswagen ("Think Small"), Avis ("We Try Harder"), and other companies. It was also responsible for the one of most important campaign commercials (Daisy) that helped Lyndon B. Johnson win the presidency in 1964. It was founded by Maxwell (Mac) Dane, James "Ned" Doyle, and William Bernbach in 1949. The agency is commonly known as DDB. An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for their clients. ... // Events and trends The 1950s in Western society was marked with a sharp rise in the economy for the first time in almost 30 years and return to the 1920s-type consumer society built on credit and boom-times, as well as the height of the baby-boom from returning... The 1960s, or The Sixties, in its most obvious sense refers to the decade between 1960 and 1969, but the expression has taken on a wider meaning over the past twenty years. ... Volkswagen (VW) is an automobile manufacturer based in Wolfsburg, Germany. ... Avis can be: The car and truck rental firm Avis Rent A Car System Inc. ... There are several common types of campaign: For organized efforts, each toward specific political goals, see political campaign. ... From the earliest days of the medium, television has been used as a vehicle for advertising in some countries. ... Daisy, sometimes known as Daisy Girl, or Peace Little Girl is perhaps the most famous campaign commercial of all time. ... Lyndon Baines Johnson (August 27, 1908 – January 22, 1973), often referred to as LBJ, was the thirty-sixth President of the United States (1963–1969). ... 1964 was a leap year starting on Wednesday (link will take you to calendar). ... Maxwell Mac Dane (June 7, 1906–August 8, 2004) was an American advertising executive and co-founder of the Doyle Dane Bernbach agency. ... 1949 is a common year starting on Saturday. ...