Peter Dreyer (1939-), South African writer and politician
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Dreyers closed the manufacturing operation in Union City in the first quarter of 2004 (with the loss of some 221 employees, relocation offered to 75) and instigated a $100 million expansion program for the Bakersfield site.
Dreyers decided that it was economically inefficient to support four plants in California and that they needed to expand and consolidate around one site; the Union City site could offer no additional acreage for expansion and so lost out to Bakersfield (a 47-acre site).
Dreyers will use the new technical centre to develop new products such as their new slow churned light ice cream which uses a proprietary technology to produce half fat ice cream with all the taste and texture of the full fat product.
Dreyer added walnuts (later replaced with almonds) to his chocolate ice cream and, using his wife's sewing shears, cut marshmallows into bite-sized pieces to make the first batch of Rocky Road, a name that gave people something to smile about in the face of the Great Depression.
Dreyer's is marketed under the Edy's brand name in all states east of the Rockies.
Dreyer's new Slow Churned™ Grand Light® Ice Cream with half the fat and a third fewer calories than full-fat premium and takes the ice cream world by storm.
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