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Dulux is a brand of paint available and widely used in the United Kingdom, Ireland and Australia, produced by Imperial Chemical Industries. Adverts for the product have made heavy use of the Old English Sheepdog as a logo, to the point where "Dulux dog" has become a common nickname for the breed. Dried green paint Paint is the general term for a family of products used to protect and add color to an object or surface by covering it with a pigmented coating. ...
Imperial Chemical Industries (ICI) is a British chemical company, based in London. ...
An Old English Sheepdog is a breed of dog formerly used for herding livestock, and now primarily kept as a pet. ...
Dulux dog
The Old English Sheepdog is the brand mascot for Dulux paint. The dog was first introduced in Australian advertising campaigns in the 1960s. Since then they have been a constant and highly popular feature of Dulux television and print adverts wherever the paint is sold. So much so, that most uninformed people in those markets refer to the breed as a 'Dulux dog' rather than a Sheepdog. In marketing, a brand is a collection of feelings toward an economic producer. ...
The 1960s decade refers to the years from 1960 to 1969, inclusive. ...
Over the years, different dogs have appeared in the adverts. However, they all look very similar, partially as a result of most of them being selected from a closely related line of pedigree dogs. The first Dulux dog was Shepton Dash, who held the role for eight years. His successor, Fernville Lord Digby, was the most famous Dulux dog and also made his owner, Cynthia Harrison, famous. When filming commercials, Digby was treated like a star, being driven to the studio in a chauffeur driven car. Barbara Woodhouse was employed to train Digby and his three stunt doubles, who were used whenever specific tricks or actions needed to be filmed. A pedigreed dog is a dog that has its ancestry recorded and tracked by a major dog registry. ...
A chauffeur is someone who drives an automobile as a job, most often meaning a luxury sedan such as a limousine or a stretch limo, although technically anybody who drives can be called a chauffeur; the word is simply French for professional driver. In some countries, particularly developing nations where...
Barbara Woodhouse (9 May 1910 - 9 July 1988) was a well known dog trainer and television personality. ...
A stunt double is a type of body double, specifically a skilled replacement used for dangerous film or video sequences, in movies and television (such as jumping out of a building, jumping from vehicle to vehicle, or other similar actions), and for other sophisticated stunts (especially fight scenes). ...
Apart from Dash, all the Dulux dogs have been breed champions, and five of them have won 'Best of Show' prizes.
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