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Durant Motors - Wikipedia, the free encyclopedia (421 words) |
 | Durant Motors Inc. was established in 1921 by former General Motors CEO William Crapo Durant (also known as Billy Durant) following his termination by the GM Board of Directors and the New York bankers. |
| Durant Motors attempted to be a full-line automobile producer of cars and fielded the Flint, Durant and Star brands which were designed to meet Buick, Oldsmobile, Oakland and Chevrolet price points. |
| In 1927 the Durant line was shut down to retool for a brand new modernised car for 1928 re-emerging in 1928 with Durant, Locomobile and Rugby lines in place and dropping Mason Truck and Flint automobile lines and top selling Star car in April of 1928. |
| Promotex Online - W.C. Durant: Salesman Extraordinaire (2023 words) |
| Durant, however, was convinced this concept was the wave of the future. |
| Durant was forced to give up his management position and accept a position on the board of trustees. |
| Durant was to be president of GM and in day-to-day control of operations. |
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