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Encyclopedia > Dutch Gold

Dutch Gold is a low-cost import lager beer in the Republic of Ireland. It retails at a cost of seven euro for six 500ml cans. In the canned beer market in Ireland, it has a market share of between 11% and 14%, making it the third most popular beer after Budweiser and Heineken. [1] Its Irish distributor describes it as Lager is a well attenuated beer brewed in cool conditions using a slow-acting brewers yeast, known as a bottom-fermenting yeast, and then stored (or lagered) for a period in cool conditions to clear away particles and certain flavour compounds to produce a clean taste. ... For other uses, see Beer (disambiguation). ... “EUR” redirects here. ... Budweiser, sometimes referred to as Bud, is a global pale lager brand owned by the St. ... Heineken (or Heineken Brouwerijen) is a Dutch beer brewer, established in 1863 when Gerard Adriaan Heineken purchased a brewery in Amsterdam. ...

"Brewed and canned in Holland. At 4.2% ABV it is an easy to drink, typically Dutch product and was developed specifically to suit Irish consumers tastes. Dutch Gold is one of the best value for money products on the Irish Market."

The tagline on the can states A tagline is a variant of a branding slogan typically used in marketing materials and advertising. ...

"Made from the finest malted barley, hops and pure water Dutch Gold is a premium continental lager beer"

The new "4 for 5" Dutch Gold package.
The new "4 for 5" Dutch Gold package.

Contents

Image File history File linksMetadata Download high resolution version (1056x792, 81 KB)Taken myself, of a product that I own. ... Image File history File linksMetadata Download high resolution version (1056x792, 81 KB)Taken myself, of a product that I own. ...

Marketing

Dutch Gold is sold to consumers in a number of quantities, including "Six for Seven", "Four for Five" and "Twelve for Thirteen" formats.


In shop advertising is the primary promotional method. Dutch Gold is not advertised on television or radio.


The beer is brewed and canned in the EU under licence of and distributed by Zuidhollandse Bierbrouwerij, a trading name of InBev, a large Belgian brewery that owns the 'Dutch Gold' trademark. [2] It contains an alcohol volume of approximately 4.2%. InBev (Euronext: INB, NYSE: ABV) is the largest beer company in the industry. ...

The classic "6 for 7" Dutch Gold package
The classic "6 for 7" Dutch Gold package

Image File history File linksMetadata Download high resolution version (2032x1520, 349 KB) Summary Licensing I, the creator of this work, hereby grant the permission to copy, distribute and/or modify this document under the terms of the GNU Free Documentation License, Version 1. ... Image File history File linksMetadata Download high resolution version (2032x1520, 349 KB) Summary Licensing I, the creator of this work, hereby grant the permission to copy, distribute and/or modify this document under the terms of the GNU Free Documentation License, Version 1. ...

Competitors

Competitors to Dutch Gold include:

  • Tuborg, a cheap import beer from Denmark
  • Bavaria, made by Bavaria Brewery, another Dutch import
  • Pražský a relatively new Czech competitor
  • Amsterdam Lager, a less popular 'six for seven' beer
  • Druids Celtic Cider, a strong, inexpensive alternative
  • Castlemaine XXXX, available for a euro a can in some places
  • Biere D'or, brewed for Tesco, one gets twenty 250ml bottles for €8.95. This is the equivalent of €1.79 a litre, whereas Dutch Gold equates to €2.33 a litre. However Dutch Gold holds a .2% lead in alcohol volume.

Tuborg is a Danish beer brewing company which was founded in 1873, focusing on the pilsner style for the Danish market during its early history. ... Bavaria Beer Logo Bavaria is a Dutch brewery founded in 1719 by Laurentius Moorees in Lieshout, North Brabant. ... A can of Druids celtic cider. ... For other uses, see XXXX (disambiguation). ... For other uses, see Tesco (disambiguation). ...

Operation Dutch Gold

In 2006, Gardaí launched a campaign against anti-social behaviour in Lucan under the name 'Operation Dutch Gold'. The distributors of the product, Comans Wholesale of Tallaght, complained that the naming of the project was unfair to them. [3] Garda Síochána na hÉireann (pronounced ; Irish for Peace Guard of Ireland, often rendered[1] as The Guardians of the Peace of Ireland) is the police force of the Republic of Ireland. ... Lucan can refer to: Lucan, a town in County Dublin Lucan, a town in Minnesota, USA Lucan, a town in Ontario, Canada Earl of Lucan, a British peerage title Richard Bingham, 7th Earl of Lucan, the most famous holder Lucan, a Roman poet Lucan the Butler, a Knight of the... Tallaght (Irish:Tamhlacht), is a small city in South Dublin, Ireland. ...


References

  1. ^ East European Beers increasing significance Drinks Industry News, 8 November 2006
  2. ^ InBev 2005 Annual Report List of trademarks including 'Dutch Gold' is on page 55
  3. ^ Garda drink clampdown 'unfair' to lager company - The Irish Independent 20, June, 2006

The Irish Independent is Irelands best-selling daily newspaper. ...

External links


  Results from FactBites:
 
Dutch - Wikipedia, the free encyclopedia (208 words)
Dutch Golden Age painting, or a reference to the "Dutch Masters", a group of artists during that period
Dutch Masters (cigar), often referred to as a "Dutch" in drug culture
Dutch Gold, a popular beer in the Republic of Ireland
  More results at FactBites »

 

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