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Encyclopedia > Dynamic Rich Media
LinkShare Corporation
Image:Linkshare.png
Type Private
Founded New York, New York (1996)
Headquarters New York, New York
Key people John Kim, Chairman
Stephen Denton, President
Abe Hsuan, General Counsel
Jonathan Levine, CTO
Industry Affiliate marketing
Products Affiliate network
Website LinkShare.com


LinkShare Corporation is a provider of technology solutions to track, manage, and analyze the performance of sales, marketing, and business development initiatives. Nickname: Big Apple, Gotham Location in the state of New York Coordinates: Country United States State New York Boroughs The Bronx Brooklyn Manhattan Queens Staten Island Settled 1613 Mayor Michael Bloomberg (R) Area    - City 1,214. ... NY redirects here. ... 1996 (MCMXCVI) was a leap year starting on Monday of the Gregorian calendar, and was designated the International Year for the Eradication of Poverty. ... Nickname: Big Apple, Gotham Location in the state of New York Coordinates: Country United States State New York Boroughs The Bronx Brooklyn Manhattan Queens Staten Island Settled 1613 Mayor Michael Bloomberg (R) Area    - City 1,214. ... NY redirects here. ... For other uses of chair, see chair (disambiguation). ... Abraham Lincoln, 16th President of the United States (1861-1865) The majority of this article is about heads of states. ... A General Counsel is the chief lawyer of a legal department, usually in a corporation or government department. ... Chief Technical Officer or Chief Technology Officer, usually seen as CTO, is a business executive position whose holder is focussed on technical issues in a company. ... Affiliate Marketing is a popular method of promoting web businesses in which an affiliate is rewarded for every visitor, subscriber, customer, and/or sale provided through her efforts. ... An affiliate is an entity with a relationship with a peer or a larger entity. ... A website (or Web site) is a collection of web pages, typically common to a particular domain name or subdomain on the World Wide Web on the Internet. ...


Linkshare boasts that it has created the largest network of affiliate partners of any program provider -- over 10 million partnerships -- in addition to becoming the first affiliate network provider to achieve sustained profitability. Linkshare also lays claim to being a pioneer in online affiliate marketing. The Linkshare network is touted by the company as the largest pay for performance affiliate marketing network on the Internet [1].


LinkShare clients are Fortune 500 and prominent companies doing business online, and include J.C. Penney, 1-800-Flowers.com, American Express, Avon Products and Dell. The Fortune 500 is a ranking of the top 500 United States corporations as measured by gross revenue. ... This article is about the department store. ... 1-800-Flowers is a flower distribution company in the United States that was established to facilitate the ordering of flowers and floral arrangements via the telephone. ... American Express (NYSE: AXP), sometimes known as Amex is a diversified global financial services company, headquartered in New York City. ... Avon Products, Inc. ... Dell Inc. ...

Contents

History

The LinkShare Corporation (LinkShare) was founded in 1996 by Stephen Messer and Heidi Messer and is headquartered in New York City, with offices in San Francisco, Denver, and Chicago.


In 2006, LinkShare paid $89,000 to Business Software Alliance (BSA) to settle claims that it was using unlicensed copies of Adobe, McAfee, Microsoft, and Symantec programs. [2]


Ownership

LinkShare Corporation is the wholly owned U.S. division of Rakuten, Inc., the number one portal in Japan for shopping[3], online finance and travel, and the seventh largest Internet company in the world. Rakuten is a public company (JASDAQ: 4755). Rakuten, Inc. ...


Services

LinkShare offers a number of services to online merchants. The primary services are:

  • LinkShare Affiliate Marketing Network - Affiliate Program Management and Tracking platform which uses Linkshare's patented non cookie-based tracking technology
  • LinkShare Search Advantage, which includes Paid Placement, Paid Inclusion and Search Affiliate Management Services
  • LinkShare MediaTracker, which provides tracking and reporting beyond affiliate marketing, including email campaigns and display advertising campaigns

Dynamic Rich Media

Dynamic Rich Media or short DRM is a term used by Linkshare to describe one of their Ad Formats, which is in essential nothing else but a rich media Ad such as Flash). It has the feature that any changes made to the Ad by the advertiser via the Linkshare interface will automatically change the Ad on all publisher web sites as well, without the need for the publisher (Affiliate) to change anything on their end. An affiliate is a commercial entity with a relationship with a peer or a larger entity. ...


Company Website

References

  1. ^ Make Money From Your Content Site By Derek Vaughan at Sitepoint.com, July 12th 2005
  2. ^ Using Illegal Software May Not Pay - Business Software Alliance collects millions from companies caught using software illegally By Linda Rosencrance at Computerworld, July 25th 2006
  3. ^ Top Japanese Shopping Portals - Alexa Ranking

Major Competitors

Wikipedia does not have an article with this exact name. ... ValueClick is a Los Angeles-based online advertising company, which connects those wanting to host advertisements on websites with advertisers who are willing to pay out fees based on a variety of different plans and methods. ... This article or section is in need of attention from an expert on the subject. ... DoubleClick. ...

See also



 
 

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