East Dawning (东方既白) is Yum! Brands' fusion of the Kentucky Fried Chicken business model with Chinese cuisine. As compared to other Asian fast food outlets, East Dawning restaurants are more spacious and posess better lighting. Chinese food is served exclusively, but the chain focuses on the elements of Chinese cuisine that are more quickly and easily prepared. This excludes some dishes, such as dumplings. Soft drinks are eschewed in favor of traditional Chinese drinks. However, unlike most Chinese fast food, East Dawning uses consistent recipes and preparation methods between restaurants. The restaurants are designed to resemble Chinese homes; for instance, the dining tables resemble offering tables found in many homes. A typical Yum! Brands co-branded restaurant that offer products from two or more of the companys brands (in this case, Taco Bell and KFC) Yum! Brands, Inc. ... KFC (also known as Kentucky Fried Chicken) is a division of Yum! Brands, Inc. ...

A test cafeteria-style restaurant was opened in Shanghai in 2004. After failing, Yum! chose the Kentucky Fried Chicken (KFC is the most successful Western chain in China) business model and found greater success. Shanghai (Chinese: ; pinyin: ; Shanghainese: ), stuated on the banks of the Yangtze River Delta in East China, is the largest city of the Peoples Republic of China. ...