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Encyclopedia > Effective cost per mille

Effective Cost Per Mille or eCPM (as it is often initialized to) is a phrase often used in online advertising and online marketing circles. It means the cost of every 1,000 ad impressions shown. Online advertising is advertising on the Internet. ... It has been suggested that Internet marketing be merged into this article or section. ...


CPM is considered the optimal form of selling online advertising from the publisher's point of view. A publisher gets paid every time an ad is shown. Cost per thousand or cost per mille (abbreviated as CPT or, more commonly, CPM) is used in marketing as a benchmark to calculate the relative cost of an advertising campaign or an ad message in a given medium. ... Online advertising is advertising on the Internet. ...


eCPM is used to measure the effectiveness of a publisher's inventory being sold (by the publisher) via a CPA, CPC, or CPT basis. In other words, the eCPM tells the publisher what they would have received if they sold the advertising inventory on a CPM basis (instead of a CPA, CPC, or CPT basis). Cost Per Action or CPA (as it is often initialized to) is a phrase often used in online advertising and online marketing circles. ... Cost Per Click or CPC (as it is often initialized to) is a phrase often used in online advertising and online marketing circles. ... Cost Per Action or CPA (as it is often initialized to) is a phrase often used in online advertising and online marketing circles. ... Cost Per Click or CPC (as it is often initialized to) is a phrase often used in online advertising and online marketing circles. ...


See also

  • Internet marketing
  • CTR - Click-through rate
  • CPM - Cost Per Mille
  • eCPM - Effective Cost Per Mille
  • CPT - Cost per thousand
  • CPI - Cost Per Impression
  • PPC - Pay per click
  • CPA - Cost Per Action
  • CPC - Cost Per Click
  • eCPA - effective Cost Per Action
  • CPT

  Results from FactBites:
 
AghilhaM - Internet Advertising Bureau - Online Ad-Terminology - Glossary (690 words)
Cost per thousand (CPM) is one of the online payment models by which advertisers pays for every 1000 impressions of their advertisement.
Cost per Action/ Cost per (Acquitions) is one of the online payment models by which advertisers pays for ever action (sale or registration) completed as a result of a visitor clicking on their advertisement.
Cost per Click is one of the online payment models by which advertisers pays for each click through made on their advertisement.
NodeWorks - Encyclopedia: Cost Per Impression (411 words)
Cost Per Impression is a phrase often used in online advertising and marketing related to web traffic.
It is used for measuring the worth and cost of a specific e-marketing campaign.
A related term, eCPM or effective Cost Per Mille, is used to measure the effectiveness of advertising inventory sold (by the publisher) via a CPC, CPA, or CPT basis.
  More results at FactBites »


 
 

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