El Pollo Loco
Type	privately held company
Founded	Guasave, Sinaloa,  Mexico in 1975
Headquarters	Orange County, California,  United States
Key people	Juan Francisco Ochoa
Industry	Fast Food
Products	Flame-Grilled Chicken and related Mexican food
Website	www.elpolloloco.com

El Pollo Loco is a fast-food restaurant chain and Mexican grilled chicken franchise. "El Pollo Loco" is Spanish for "The Crazy Chicken". Guasave is a municipality in the Mexican state of Sinaloa. ... Sinaloa is a state in northwestern Mexico. ... Image File history File links Flag_of_Mexico. ... Cities in Orange County Orange County is a county in Southern California, United States. ... Image File history File links This is a lossless scalable vector image. ... Fast food is food prepared and served quickly at a fast-food restaurant or shop at low cost. ... Mexican cuisine is a style of food that originated in Mexico. ... A website (alternatively, Web site or web site) is a collection of Web pages, images, videos or other digital assets that is hosted on one or several Web server(s), usually accessible via the Internet, cell phone or a LAN. A Web page is a document, typically written in HTML... A fast-food restaurant is a restaurant characterized both by food which is supplied quickly after ordering, and by minimal service. ... This article or section does not adequately cite its references or sources. ... Franchising (from the French for honesty or freedom[1]) is a method of doing business wherein a franchisor authorizes proven methods of doing business to a franchisee in exchange for a recurring payment, fees and a percentage of sales or profits. ...

Juan Francisco Ochoa started the restaurant in Guasave, Mexico, in 1975. By 1979, the chain had expanded over northern Mexico. In 1980, the first U.S. restaurant opened in Los Angeles, California. In 1983, the American restaurants in the chain were acquired by Denny's, with an agreement where the Ochoa family could operate the restaurants in Mexico. Guasave is a municipality in the Mexican state of Sinaloa. ... Year 1975 (MCMLXXV) was a common year starting on Wednesday (link will display full calendar) of the Gregorian calendar. ... Also: 1979 by Smashing Pumpkins. ... Year 1980 (MCMLXXX) was a leap year starting on Tuesday (link displays the 1980 Gregorian calendar). ... Flag Seal Nickname: City of Angels Location Location within Los Angeles County in the state of California Coordinates , Government State County California Los Angeles County Mayor Antonio Villaraigosa (D) Geographical characteristics Area     City 1,290. ... Year 1983 (MCMLXXXIII) was a common year starting on Saturday (link displays the 1983 Gregorian calendar). ... Dennys is the largest full-service family restaurant chain in the United States. ...

There are some holes in the history presented at the El Pollo Loco website, however. The USPTO reports that El Pollo Loco's trademark was assigned from a Humberto Galvez to the El Pollo Loco corporation in 1981. El Pollo Loco joined the former Trans World Corporation with the rest of Denny's in 1987, but was sold as the holding company got rid of all its operations other than Denny's. The United States Patent and Trademark Office (PTO or USPTO) is an agency in the United States Department of Commerce that provides patent and trademark protection to inventors and businesses for their inventions and corporate and product identification. ... Year 1981 (MCMLXXXI) was a common year starting on Thursday (link displays the 1981 Gregorian calendar). ... Trans World Corporation was the original name of the holding company set up to own Trans World Airlines. ... Year 1987 (MCMLXXXVII) was a common year starting on Thursday (link displays 1987 Gregorian calendar). ...

Humberto Galvez later started the Pescado Mojado (rhyming Spanish for "The Wet Fish") chain of fish restaurants.

A typical El Pollo Loco restaurant

In the United States, the El Pollo Loco chain operates in the Southwest and California, with two locations in the Chicago area, four in metro Atlanta, one in Connecticut at the Foxwoods Resort & Casino in Ledyard and a recently opened location in Tewksbury, Massachusetts. Their main dish is pollo asado, a grilled marinated chicken. Initially, their competition was with Kentucky Fried Chicken for plates of chicken, but today, they have expanded into burritos and salads, and serve items that compete with Taco Bell, Del Taco and other Mexican style restaurants. Their primary competition appears to come from smaller mom-and-pop restaurants with copycat names. Image File history File linksMetadata Elpolloloco. ... Image File history File linksMetadata Elpolloloco. ... This article needs additional references or sources to facilitate its verification. ... KFC (full name Kentucky Fried Chicken) is a division of Yum! Brands, Inc. ... Taco Bell Corp. ... Del Taco is a chain of North American fast-food restaurants specializing in Mexican-style offerings as well as American foods such as burgers, fries and shakes. ...

The chain's most recent marketing efforts, featuring a handsome Latino playing a character named El Caliente (Spanish for 'The Hot One') (played by Matt Cedeño), have drawn fire from Chicano advocacy groups who claim that the ads depict a stereotypical view of Latinos. Generally, however, El Caliente is seen as less offensive than previous Latino mascots, such as the Frito Bandito. The Crazy Chicken does not discriminate. Matt Cedeño (born November 14, 1974) is a Cuban-American actor. ... For other uses, see Chicano (disambiguation). ... The Frito Bandito was the cartoon mascot for Fritos corn chips from 1967 to 1971. ...

In Mexico, the originating chain still operates under the same name and logo in most of northern Mexico, particularly in cities such as Monterrey or Culiacán. The chain enjoys high commercialization on take out and fast food selling primarily grilled chicken. The chain marketing efforts are primarily on radio. Nickname: Motto: El Trabajo templa el Espíritu Location of Monterrey in northern Mexico Coordinates: , Country State Founded 20 September 1596 Government  - Mayor Adalberto Madero ( PAN) Area  - City 860 km²  (332 sq mi) Elevation 537 m (1,762 ft) Population (2005)  - City 1,133,814  - Density 1,989/km² (5... Nickname: Location in the State of Sinaloa. ...

Recently, the restaurant was the setting for a challenge on The Apprentice: Los Angeles in which the contestants had to take El Pollo Loco's famous dish, the "Pollo Bowl", and make something original out of it.

External links

• El Pollo Loco website

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