Elegant Gothic Aristocrat (EGA) is a fashion style created by Japanese visual kei idol Mana, former guitarist of Malice Mizer and current producer and leader of cult band Moi Dix Mois. It is sold at his store, Moi-même-Moitié, which has branches in Shinjuku and Aoyama, Japan. Recently the clothing can also be purchased online through CDJapan by foreign fans. Prices usually range from $160-250 US for a shirt, and $350-$550 for a dress. Another brand that makes clothing resembling EGA is Atelier Boz. Visual Kei (ヴィジュアル系, lit. ... Mana (stage name; real name unknown) is a Japanese musician, famed for his role as the leader and guitarist of the influential visual kei band Malice Mizer. ... Mana - Beast of Blood period Malice Mizer is widely considered one of the most influential bands of Japans visual kei music scene. ... This article needs to be cleaned up to conform to a higher standard of quality. ... Moi-même-Moitié is a Gothic Lolita fashion label by Mana (the crossdressing former leader and guitarist of the Visual Kei band Malice Mizer and now has a solo project called Moi dix Mois) which features the specific styles of Elegant Gothic Lolita and Elegant Gothic Aristocrat. ... Categories: Wards of Tokyo | Japan geography stubs ... Aoyama can refer to: 1. ...

The style itself centers on the concept of "androgyny", and as such often has identical outfits for both men and women. The clothing is usually limited to black, white, and other dark, natural colors, and the main image is founded on elegance and aristocratic nobility of the kind found in what the Japanese believe middle century Europe was like (no one knows what that is). More generally the clothing lines are simple and tight, with pants or long skirts that stand in direct contrast to the lolita style. Typical gothic piercings and tattoos are not particularly compatible with the clothing, and the sizes generally prohibit large people from wearing it. Because of the simplicity of some of the designs, it can at times closely resemble current Japanese business fashion. Androgyny refers to two concepts. ...

Although generally thought to belong to the Japanese gothic and lolita subculture, EGA, and the gothic and lolita style, can be thought of as part of the indies or visual kei music scenes as well. Many adherents will tell you that they consider themselves part of the music scene, as opposed to the gothic and lolita scene, and may only wear the clothing to go to concerts. Mana and the rest of the members of Moi Dix Mois wear and model the clothes, and so they are necessary choices for concert-goers choosing to cosplay him. Mana is the ideal EGA.

EGA is a preference among older gothic and lolita who start feeling sometime in their twenties that they are outgrowing the subculture. Many of these people will turn to EGA or PINKHOUSE as a more adult alternative.

See also: Gothic Lolita Two gothic lolitas in Takeshita Street, Tokyo Mana Gothic Lolita or GothLoli (ゴスロリ, gosurori; sometimes alternatively Loli-Goth) is a fashion somewhat rare, but very highly visible, among Japanese teenagers and young women. ...