The Emory Brand Institute is a non-profit innovation research group based in Atlanta, Georgia. The institute pursues the scientific advancement of brand management. It accomplishes this by forming teams of scholars from leading universities around the globe to focus on researching issues in brand management. 2004 (MMIV) was a leap year starting on Thursday of the Gregorian calendar. ... Hotlanta redirects here. ... The word research derives from the French recherche, from rechercher, to search closely where chercher means to search (see French language); its literal meaning is to investigate thoroughly. Research is a human activity based on intellectual investigation and aimed at discovering, interpreting, and revising human knowledge on different aspects of... Research is the search for and retrieval of existing, discovery or creation of new information or knowledge for a specific purpose. ... A website (or Web site) is a collection of web pages, images, videos and other digital assets and hosted on a particular domain or subdomain on the World Wide Web. ... This article is about the state capital of Georgia. ... An institute is a permanent organizational body created for a certain purpose. ...

Emory Brand Institute conducts research, organizes events, publishes reports, recommends solutions, and works with decision makers to develop its research agenda. Its Brand Academy provides managerial development through its seminar series which is taught by professors affiliated with the institute. The Brand Competency Development Program provides firms with advice on building new competencies through scholarly review of business activities and plans. Its Collaborative Research Solutions Program is geared to working closely with managers to focus the future research programs. It runs five research clusters including those focused on the sectors of business-to-business, services, retail, consumer goods, and financial markets. The research programs are designed to develop new methods, conceptual models, and analytic techniques for managing brands.

Emory Brand Institute has engaged research with multiple firms including Kimberly Clark, The Coca Cola Company, Intercontinental Hotel Group, Electronic Arts, Sony, Airtran, Atlanta Braves, Deloitte, HEB, IDEO, Newell Rubbermaid, Russell Athletic, Samsung, Tuner Broadcasting, UPS, Siemens, Haverty’s, MillerZell, Aflac, Morgan Stanley, Wachovia, Goldman Sachs, Lehman Brothers, The Home Depot, Limited Brands, Leading Hotels of the World, and Marriott. It also works with market research firms, such as those including IPSOS, Harris Interactive, CFI Group, TNS, Vivaldi Partners, Millward Brown, Interbrand, Quaero, GfK, , NPD Group, and IRI. Kimberly-Clark Corporation (NYSE: KMB) is an American corporation that produces mostly paper-based consumer products. ... The Coca-Cola Company (NYSE: KO) is the largest manufacturer, distributor and marketer of nonalcoholic beverage concentrates and syrups in the world. ... EA redirects here. ... To meet Wikipedias quality standards, this article or section may require cleanup. ... AirTran Airways (formerly known as Valujet) is a low-cost airline based in the United States. ... Major league affiliations National League (1876–present) East Division (1994–present) Current uniform Retired Numbers 3, 21, 35, 41, 42, 44 Name Atlanta Braves (1966–present) Milwaukee Braves (1953-1965) Boston Braves (1941-1952) Boston Bees (1936-1940) Boston Braves (1912-1935) Boston Rustlers (1911) Boston Doves (1907-1910) Boston... Deloitte Touche Tohmatsu is one of the Big Four auditors. ... H-E-B or H.E. Butt Grocery Company is a Texas grocer with over 300 stores and 56,000 employees. ... IDEO is a design consultancy based in Palo Alto, California, with other offices in San Francisco, Chicago, Boston, London, Munich and Shanghai. ... Newell Rubbermaid is a global manufacturer of home organization products, such as plastic outdoor storage sheds in various sizes (which are made by blow-molded panels), kitchen, hardware, seasonal, cleaning products such as brooms, dustpans, and refuse containers, a wide variety of Rubbermaid reusable plastic containers and their lids, and... Russell Corporation is a manufacturer of athletic shoes, apparel, and sports equipment. ... Samsung Group is one of the largest South Korean business groupings. ... UPS stands for: // Business United Parcel Service, a package delivery company serving most of the world, headquartered in Sandy Springs, Georgia, USA Universal Press Syndicate United Package Smashers, a website critical of United Parcel Service. ... Siemens has the following uses: Siemens is a German family name carried by generations of the telecommunications industrialists, including Werner von Siemens, Sir William Siemens, Wilhelm von Siemens and Peter von Siemens Siemens AG is a German electrical and telecommunications company, founded as a telegraph equipment manufacturer by Werner von... Aflac Incorporated (NYSE: AFL, TYO: 8686 ) is an American insurance company that acts as a management company; overseeing the operations of its subsidiaries by providing management services and making capital available. ... Morgan Stanley (NYSE: MS) is an investment bank, retail broker, and credit card provider headquartered in New York City. ... Wachovia Corporation NYSE: WB, based in Charlotte, North Carolina is one of the largest banking chains in the United States. ... Goldman Sachs offices at the Fraumünsterplatz in Zürich (the light-colored building on the left) The Goldman Sachs Group, Inc. ... Lehman Brothers Holdings Inc. ... The Home Depot (NYSE: HD), headquartered in Atlanta, Georgia, is a big-box home improvement retailer that aims for both the do-it-yourself consumer and the professional in home improvement and construction. ... This article or section does not cite its references or sources. ... Marriott International, Inc. ... Ipsos Group SA is a global survey-based market research company headquartered in Paris, France. ... Harris Interactive is a company. ... TNS can stand for: The Natural Step, a sustainability framework . ... Millward Brown is a global market research company,[2] with its headquarters based in the United Kingdom. ... Interbrand, a division of Omnicom, is the leading branding company in the world. ... Quaero (Latin: I seek) is the name of a program of research and industrial innovation (translated from French) which has the goal of developing multimedia and multilingual indexing and management tools for professional and general public applications (such as search engines)[1]. This program is supported by the French Agency... GFK is an abbreviation for: Gesellschaft für Konsumforschung, a German market research institute Government Fury Kills, a Canadian hardcore/metal band This is a disambiguation page — a navigational aid which lists pages that might otherwise share the same title. ... The NPD Group, Inc. ... IRI may refer to The former name of Iksan, a major railway junction in South Korea, in North Jeolla Province. ...

Founded in 2004, Emory Brand Institute is an autonomous organization housed at the Goizueta Business School at Emory University. Goizueta Business School (pronounced goy-swet-ah) is the business school of Emory University in Atlanta, Georgia. ... This article or section does not cite its references or sources. ...

External links

• Emory Brand Institute
• Emory University
• Goizueta Business School
• Google Map

References

Schultz, Don (September-October 2006). "Trash Trove". Marketing Management 15: 10-11. 

Parkhurst, Jeffery (November-December 2006). "Suite Talk". Marketing Management 15: 48-54. 

Sarkar, Christian, The Institute of Brand Science web. Retrieved on 2007-02-20  2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the Anno Domini (common) era. ... February 20 is the 51st day of the year in the Gregorian calendar. ...

Srivastava, Rajendra (2006-11-12). "State of the Institute". Colloquium on Internal Branding.  For the Manfred Mann album, see 2006 (album). ... November 12 is the 316th day of the year (317th in leap years) in the Gregorian calendar, with 49 days remaining. ...