Emotional Design is both the title of a book by Donald Norman and of the concept it represents. The main issue is that emotions have a crucial role in the human ability to understand the world, and how they learn new things. For example: aesthetically pleasing objects appear to the user to be more effective, by virtue of their sensual appeal. This is due to the affinity the user feels for an object that appeals to them, due to the formation of an emotional connection [with the object]. Donald A. Norman is a professor emeritus of cognitive science at University of California, San Diego and a Professor of Computer Science at Northwestern University, but nowadays works mostly with cognitive science in the domain of usability engineering. ...

External links

• Sotopia Usability — multi cultural and multilingual usability testing and analysis focused on emotional design.