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Encyclopedia > Energizer Bunny

The Energizer Bunny is the marketing icon and mascot of Energizer batteries. It is a pink bunny rabbit that beats a drum and wears sunglasses and blue sandals. It has been appearing in television commercials since 1989. The Energizer Bunny does not appear in Europe and Australia where the rival Duracell Bunny is seen instead. Image File history File links Broom_icon. ... Image File history File links File history Legend: (cur) = this is the current file, (del) = delete this old version, (rev) = revert to this old version. ... Wikibooks has more about this subject: Marketing Look up marketing in Wiktionary, the free dictionary. ... A mascot, originally a fetish-like term for any person, animal, or thing supposed to bring luck, is now something—typically an animal or human character—used to represent a group with a common public identity, such as a school, professional sports team (the name often corresponds with the mascot... Energizer Holdings (formerly Eveready Battery), headquartered in St. ... Bunny is usually an affectionate name for a rabbit. ... Genera Pentalagus Bunolagus Nesolagus Romerolagus Brachylagus Sylvilagus Oryctolagus Poelagus Rabbits are small mammals in the family Leporidae of the order Lagomorpha, found in several parts of the world. ... The examples and perspective in this article or section may not represent a worldwide view. ... 1989 (MCMLXXXIX) was a common year starting on Sunday of the Gregorian calendar. ... This article is 150 kilobytes or more in size. ... Two Duracell Bunnies during a festival in Vienna, Austria A Duracell Bunny is any of several anthropomorphic pink rabbits powered by batteries, used to promote Duracell brand batteries. ...


Although often attributed to Chiat Day, the Energizer Bunny was created and designed by a team at DDB Chicago, who also created the first Bunny commercial in which lab technicians were testing out new Energizer batteries on a pink toy bunny.[dubious ]


Eric Allard, owner of the All Effects special effects company, designed and built the original Energizer Bunny, a remotely operated vehicle.[dubious ] Special effects (abbreviated SPFX or SFX) are used in the film, television, and entertainment industry to create effects that cannot be achieved by normal means, such as depicting travel to other star systems. ...


All Effects operated the Energizer Bunny in most of its first 120 commercials. When the Bunny was switched on, he proved to be unstoppable, as he knocked over items on the table before he eventually marched right out the door. The hapless technicians were unable to stop him. Ever since he escaped from the lab, the Energizer Bunny has been marching endlessly, even (though an exaggeration) harnessing the power to jump start a UFO. UFO can mean: Unidentified flying object United Future Organization, a Japanese-Brazilian electronic jazz band UFO, the rock band that previously featured Michael Schenker UFO, the Gerry Anderson TV series United Farmers of Ontario, a political party that formed the government in Ontario from 1919 to 1923 U.F.O...


As the series progressed, realistic-looking commercials were aired for fictional products (such as "Sitagin Hemorrhoid Remedy") only to have the Bunny march through. (A similar tactic is currently employed by GEICO Insurance.) A voiceover, originally Alan "Barz" Barzman, a Los Angeles based advertising creative consultant, would announce the slogan: "Still going! Nothing outlasts the Energizer! It keeps going, and going, and going..." In later spots, the slogan would change to "Still going! Long lasting Energizer Batteries keep going and going..." after Dateline NBC test results showed Duracell Batteries lasted longer than Energizer in some applications. During the Keep Going campaign, the slogan changed to "For those who never quit, the battery that never quits. Energizer--Keep going." Hemorrhoids , emerods, or piles) are varicosities or swelling and inflammation of veins in the rectum and anus. ... The Government Employees Insurance Company, usually known by the acronym GEICO, is an American auto insurance company. ... Dateline NBC title card Current co-anchors Stone Phillips and Ann Curry. ...


The term "Energizer Bunny" subsequently entered the vernacular as a term for anything that continues endlessly. President George H. W. Bush employed the term in a campaign speech in 1992. Look up Vernacular in Wiktionary, the free dictionary. ... George Herbert Walker Bush GCB (born June 12, 1924) was the 41st President of the United States of America serving from 1989 to 1993. ... 1992 (MCMXCII) was a leap year starting on Wednesday. ...


In 1991, Energizer sued the Adolph Coors Company for creating a parody of its Energizer bunny ads. See parody advertisement. Energizer Holdings (formerly Eveready Battery), headquartered in St. ... The Golden, Colorado Adolph Coors Company (NYSE: RKY) is a holding company controlled by the heirs of founder Adolph Coors. ... A parody advertisement is a fictional advertisement for a non-existent product, either done within another advertisement for an actual product, or done simply as parody of advertisements -- used either as a way of ridiculing or drawing negative attention towards a real advertisement or such an advertisements subject, or...

Contents

Parody commercials

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Please help Wikipedia by adding references. See the talk page for details.

Listed below are some of the fictional products used in Energizer Bunny commercials: Image File history File links Circle-question. ...

  • Tres Cafe coffee
  • Nasatine nasal spray
  • Chateau Marmoset wine
  • Hennesey & Boyd Life Insurance ("the Buffalo") (Viewable at retrojunk.com [1])
  • Olga Montero and Her Magic Harp
  • Halo breath freshener
  • The Adventure Channel
  • Sputnik Fruit Juice
  • Alfred Hitchcock Presents
  • Darnitol headache medicine
  • Ligamint back medicine
  • Firmatine stomach medicine
  • Rottenbrau beer
  • Unnamed fictional bar (Viewable at retrojunk.com [2])
  • Beauty and the Beast: The Ultimate Adventure (Viewable at retrojunk.com [3])
  • "Really White" Laundry Detergent
  • Vintage Farms deli meats
  • J.B. Pigskins pork rinds
  • Notbacon bacon substitute
  • Growzan hair loss treatment (Viewable at advertisementave.com [4])
  • Golden Grenades cereal
  • 1-877-787-0778 collect call service (Viewable at advertisementave.com [5])
  • Bob Fremgen for President campaign
  • inmyunderwear.com
  • Alarm bath soap
  • Fannisizer exercising equipment
  • H.I.P.S. TV Show
  • Sitagain hemorrhoid ointment
  • Airdale air spray (Viewable at retrojunk.com: [6])
  • Supervolt batteries
  • Chugga Cherry soft drink
  • Mi Cuca Racha Mexican restaurant

The Energizer Bunny has also made a cameo pitching these real products:

  • Purina Cat Chow
  • Hostess Twinkies
  • Joseph Enterprises' The Clapper

The Clapper is a gadget that uses a hand-activated switch sensitive to hand touching, to turn off and on any two appliances that are plugged into it depending on the number of times you press the on/off (I/O) button. ...

TV and movie appearances

The Energizer Bunny (or his likeness) has made guest appearances on the real shows:

The Energizer Bunny made cameos on movies: Cheers is an American situation comedy produced by Charles-Burrows-Charles Productions in association with Paramount Television for NBC. Cheers was created by the team of James Burrows, Glen Charles, and Les Charles. ... ABCs Wide World of Sports is a long-running sports anthology show on American television. ... The First Lady of the United States, Laura Bush and current host Jay Leno. ... The Late Show with David Letterman is an hour-long weeknight comedy and talk show broadcast by CBS from the Ed Sullivan Theater on Broadway in New York City. ... Saturday Night Live (SNL) is a weekly late night 90-minute American comedy-variety show based in New York City which has been broadcast by NBC on Saturday nights since October 11, 1975. ... Simpsons redirects here. ... Simpsons Christmas Stories is the ninth episode of The Simpsons seventeenth season. ... MADtv is an American sketch comedy television series based on the humor magazine, Mad. ...

The Energizer Bunny also made a short cameo in Space Quest IV: Roger Wilco and the Time Rippers Grumpy Old Men is a 1993 Warner Bros. ... EDtv is a movie directed by Ron Howard released in 1999. ... Hot Shots! Part Deux is a 1993 comedy spoof film, and a sequel to the 1991 comedy Hot Shots! Directed again by Jim Abrahams, the film again stars Charlie Sheen, Lloyd Bridges, Valeria Golino, Richard Crenna, Brenda Bakke, Miguel Ferrer, Ryan Stiles, Rowan Atkinson, and Jerry Haleva. ...


Celebrities

Many celebrities have made appearances in The Energizer Bunny commercials:

King Kong battles a pterosaur in the original 1933 version. ... The Wicked Witch of the West, as portrayed by Margaret Hamilton in the 1939 film The Wizard of Oz The Wicked Witch of the West (or simply The Wicked Witch) is a character in the fictional Land of Oz created by American author L. Frank Baum in his childrens... Darth Vader is a fictional character in the Star Wars universe. ... Road Runner and Wile E. Coyote The Road Runner cartoons are a series of Looney Tunes cartoons created by Chuck Jones for Warner Brothers. ... Boris and Natasha are the villains from the Rocky and Bullwinkle show. ... Elvis Aron Presley (January 8, 1935 – August 16, 1977), also known as The King of Rock and Roll, or as just simply The King, was an American singer who had an immeasurable effect on world culture. ... Theodore Ted Nugent (born December 13, 1948, Detroit, Michigan) (aka The Nuge, Uncle Ted, Terrible Ted, Cock Sucker Nugent, Sweaty Teddy, Deadly Tedly, Great Gonzos, Theodocious Atrocious,Tedinator and The Motor City Madman) is a hard rock guitarist from Detroit, Michigan, originally gaining fame as a member of the Amboy... Lyle Alzado (April 3, 1949 – May 14, 1992) was a NFL football player most famous for his intense and intimidating style of play. ...

See also

A parody advertisement is a fictional advertisement for a non-existent product, either done within another advertisement for an actual product, or done simply as parody of advertisements -- used either as a way of ridiculing or drawing negative attention towards a real advertisement or such an advertisements subject, or...

Notes

  1. ^ http://www.energizer.com/bunny/bunnybio.aspx
  2. ^ http://www.energizer.com/bunny/bunnybio.aspx
  3. ^ http://www.energizer.com/bunny/bunnybio.aspx
  4. ^ http://www.energizer.com/bunny/bunnybio.aspx
  5. ^ http://www.energizer.com/bunny/bunnybio.aspx
  6. ^ http://www.energizer.com/bunny/bunnybio.aspx
  7. ^ http://www.energizer.com/bunny/bunnybio.aspx

External links


  Results from FactBites:
 
Energizer Bunny - Wookieepedia, the Star Wars Wiki (795 words)
The Energizer Bunny's presence in the Force was so strong that it registered on the sensors of the Star Dreadnought Executor—a remarkable occurrence, given that detecting the Force generally required very specialized equipment such as a Force Detector.
The Energizer Bunny was equipped with an external power cell which seemed to be attached to his spine, possibly tying directly into his nervous system.
The species of the Energizer Bunny within the known taxonomy of the galaxy is somewhat unclear.
Energizer bunny - Uncyclopedia, the content-free encyclopedia (479 words)
The Energizer Bunny, and his clan are also notorious in the fashion industry for being made into luxurious women's coats.
An infamous example of the Energizer Bunny's scandalous affairs was the case of Vitalizer Bunny, which was brought to court when Vitalizer Bunny testified against the Energizer Bunny for abandoning her and their illegitimate son, Unexpected Bunny.
The Energizer Bunny lost, and was sentenced to devoting 50% of his paycheck to the support and care of Vitalizer Bunny and son.
  More results at FactBites »


 

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