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Corporate sponsorship of major English football competitions dates back to the early 1980s. Football is the unofficial national sport of England, and as such has an important place within English national life. ...
// Events and trends The 1980s marked an abrupt shift towards more conservative lifestyles after the momentous cultural revolutions which took place in the 1960s and 1970s and the definition of the AIDS virus in 1981. ...
The first competition to be a negotiate a sponsorship deal was the League Cup, negotiating a deal in 1982 with the Milk Marketing Board. It became known as the "Milk Cup" and has since adopted the name of its sponsors in this same way. Sponsorship can refer to several concepts: A sponsors support of an event, activity, person, or organization. ...
The FA League Cup The Football League Cup, commonly known as the League Cup, is an English football competition. ...
1982 is a common year starting on Friday of the Gregorian calendar. ...
The following season in 1983 the Football League negotiated a sponsorship deal with Canon. Since the formation of the breakaway FA Premier League in 1992, the competition has struck up its own sponsorship deals separately from the Football League (though it was unsponsored in its first season). 1983 is a common year starting on Saturday of the Gregorian calendar. ...
The Football League logo The Football League (often referred to as the Coca-Cola Football League for sponsorship reasons) is a league competition for English football (soccer) clubs (though a few Welsh clubs also take part) containing three divisions (the Football League Championship, Football League One and Football League Two...
Canon logo Canon Inc. ...
FA Premier League logo The FA Premier League (which, for sponsorship/legal reasons, is often referred to as the Barclays Premiership in the UK and the Barclays English Premier League internationally) is a league competiton for English football (soccer) clubs located at the top of the English football league system...
1992 was a leap year starting on Wednesday. ...
The last major English competition to negotiate a sponsorship deal was in fact its oldest, the FA Cup. The competition was sponsored by AXA Insurance for four seasons starting in 1998. It was always carefully named, being the "AXA-sponsored FA Cup", or the "FA Cup sponsored by AXA", and never the "AXA Cup". The FA Cup has not had a sponsor in subsequent seasons. The FA Cups trophy is also known as the FA Cup. ...
AXA SA is a French insurance company engaged in financial protection and wealth management. ...
1998 is a common year starting on Thursday of the Gregorian calendar, and was designated the International Year of the Ocean. ...
Summary of competition sponsorship deals | 
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