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Marshall McLuhan - Wikipedia, the free encyclopedia (5339 words) |
 | McLuhan suggests that the Middle Ages, for instance, was characterized by the heavy emphasis on the formal study of logic. |
| McLuhan chose the ads and articles included in his book not only to draw attention to their symbolism and their implications for the corporate entities that created and disseminated them, but also to mull over what such advertising implies about the wider society at which it is aimed. |
| McLuhan contrasted this with TV, which he claimed requires more effort on the part of viewer to determine meaning, and comics, which due to their minimal presentation of visual detail require a high degree of effort to fill in details that the cartoonist may have intended to portray. |
| McLuhan Light and Dark (1480 words) |
| McLuhan used his training as a literary critic to engage in a dialogue with the media from the centre of the maelstrom. |
| McLuhan is especially insistent that an analysis of media content is meaningless--misses the point--since it is the medium which carries the lions share of the communication. |
| McLuhan extended Halls concept with his insistence that the extension of one or another of the senses disturbed all the other faculties as a result. |
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