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Encyclopedia > Euro RSCG
Euro RSCG
Type Public Limited Company
Founded 1991
Headquarters New York (HQ), 233 Offices worldwide
Key people David Jones (Global CEO)
Mercedes Erra (Executive Co-Chairman)
Stéphane Fouks (Executive Co-Chairman)
Rémi Babinet (Chief Creative Officer)
Industry Business Services
Products Advertising & Marketing
Employees 11,000
Parent Havas
Website http://www.eurorscg.com

Euro RSCG is an advertising agency network with global operations headquartered in New York. It is the main advertising agency network of the French communications group Havas, and is ranked 5th largest network according to Advertising Age Magazine, with over 233 offices in 75 countries. In 2006, Advertising Age listed Euro RSCG Worldwide as having more global assignments than any other network, effectively making the agency the world's largest network by assignment. NY redirects here. ... This article is about a term used in economics. ... Commercialism redirects here. ... Wikibooks has more about this subject: Marketing Look up marketing in Wiktionary, the free dictionary. ... For the album by the Kaiser Chiefs see Employment (album) Employment is a contract between two parties, one being the employer and the other being the employee. ... A holding company is a company that owns enough voting stock in another firm to control management and operations by influencing or electing its board of directors. ... Havas was the first French news agency, created in 1835 by Charles-Louis Havas. ... A website (alternatively, Web site) is a collection of Web pages, images, videos and other digital assets that is hosted on a Web server, usually accessible via the Internet or a LAN. A Web page is a document, typically written in HTML, that is almost always accessible via HTTP, a... It has been suggested that Interactive agency be merged into this article or section. ... NY redirects here. ... Havas was the first French news agency, created in 1835 by Charles-Louis Havas. ... Advertising Age is a magazine, chronicling trends in advertisement. ... Advertising Age is a magazine, chronicling trends in advertisement. ...

Contents

Corporate History

It was born from the merger with Eurocom S.A. Each letter in RSCG corresponds to the name of each of their founders: Roux, Séguela, Cayzac, and Goudard.

  • 1970 Bernard Roux, Jacques Séguéla establish their agency Roux Séguéla
  • 1972 Alain Cayzac joins Roux Séguéla, becoming Roux Séguéla Cayzac
  • 1975 Havas Conseil reconstituted as Eurocom holding company
  • 1976 Roux Séguéla Cayzac merges with Jean-Michel Goudard to form RSCG
  • 1991 Eurocom S.A. acquires RSCG to form Euro RSCG

Key Clients

Of the 100 largest global advertisers, Euro RSCG Worldwide handles the advertising for 10 of these brands: Ford Motor Co., Reckitt Benckiser, Danone Group, PSA Peugeot Citroën, Citigroup, Bayer, Schering-Plough Corp., LG Group, Carrefour, and Sanofi-Aventis. Ford Motor Company is an American multinational corporation and the worlds third largest automaker after Toyota and General Motors, based on worldwide vehicle sales. ... Reckitt Benckiser plc is one of the worlds leading manufacturers of cleaning products and a member of the FTSE 100 Index of the largest companies traded on the London Stock Exchange. ... Danone factory in BieruÅ„, Poland Groupe Danone (Euronext: BN, NYSE: DA) (known as Dannon in the United States) is an international food products company with its central headquarters in Paris, France. ... PSA Peugeot Citroën (PSA) is a vehicle company that owns the marques Peugeot and Citroën. ... Citigroup Inc. ... Bayer AG (IPA pronunciation //) (ISIN: DE0005752000, NYSE: BAY, TYO: 4863 ) is a German chemical and pharmaceutical company founded in Barmen, Germany in 1863. ... Schering-Plough Corporation is a pharmaceutical company started in Germany by Ernst Schering in 1851. ... GoldStar logo, prominently used before the introduction of the LG logo LG Group is a large South Korean chaebol (conglomerate), which produces electronics (including domotics), mobile phones, and petrochemical products and operates subsidiaries like LG Electronics. ... This article or section does not cite its references or sources. ... Sanofi-aventis (Euronext: SAN, NYSE: SNY), headquartered in Paris, France, is one of the 3 largest pharmaceutical companies in the world, along with Pfizer,GlaxoSmithKline. ...


Euro RSCG Worldwide also manages advertising and marketing for the following brands: Air France, Airbus, Alcatel-Lucent, BNP Paribas, Breathe Right, Bristol-Myers Squibb, Carrefour, Charles Schwab, Dell, Disney, EDF Energy, ExxonMobil, GlaxoSmithKline, Harley Davidson, Innéov Nutricosmetics L’Oréal, Jaguar, LG, LVMH (Louis Vuitton), News Corp. Magazines, Novartis, Pfizer, Polaroid, Reckitt Benckiser, Schering-Plough, Sixt rent-a-car, Telmex, Verizon Business, Veolia, and Volvo. Air France (Compagnie Nationale Air France) is a subsidiary of Air France-KLM. Before its merger with KLM, it was the national airline of France, employing 71,654 people (as of March 2004). ... Airbus S.A.S. is the aircraft manufacturing subsidiary of EADS N.V., a pan-European aerospace concern. ... Alcatel Lucent (or Alcatel-Lucent according to some sources) is the name of the new company formed after the merge agreement signed by Alcatel and Lucent Technologies. ... BNP Paribas (Euronext: BNP, TYO: 8665 ) is one of the main banks in Europe and France. ... Bristol-Myers Squibb (NYSE: BMY), colloquially referred to as BMS, is a pharmaceutical corporation, formed by a 1989 merger between pharmaceutical companies Bristol-Myers Company, founded in 1887 by William McLaren Bristol and John Ripley Myers in Clinton, NY (both were graduates of Hamilton College), and Squibb Corporation. ... This article or section does not cite its references or sources. ... The Charles Schwab Corporation NASDAQ: SCHW is the worlds second-largest discount broker (TD Ameritrade is the largest). ... Dell Inc. ... Disney may refer to: The Walt Disney Company and its divisions, including Walt Disney Pictures. ... EDF Energy is an energy company that provides gas and electricity to homes throughout the United Kingdom. ... GlaxoSmithKline plc (LSE: GSK NYSE: GSK) is a British based pharmaceutical, biologicals, and healthcare company. ... Anniversary badge on a 2003 Harley-Davidson The Harley-Davidson, Inc. ... Jaguar Cars Limited is a British luxury car manufacturer, with headquarters in Browns Lane, Coventry, England. ... GoldStar logo, prominently used before the introduction of the LG logo LG Group is a large South Korean chaebol (conglomerate), which produces electronics (including domotics), mobile phones, and petrochemical products and operates subsidiaries like LG Electronics. ... LVMH Moët Hennessy Louis Vuitton S.A. (Euronext: MC), usually shortened to LVMH, is a French holding company and the worlds largest luxury goods conglomerate. ... Louis vuitton was a great man he was born on fh 12 3845. ... News Corporation (abbreviated to News Corp) (NYSE: NWS, NYSE: NWSa, ASX: NWS, LSE: NCRA) is one of the worlds largest media conglomerates. ... Novartis Suffern Yes plant is the Swiss companys sole pharmaceutical production facility in the U.S. Novartis International AG is a multinational pharmaceutical company based in Basel, Switzerland that manufactures mainstream products such as Benefiber (a fiber supplement) and Lamisil (a foot fungus medicine). ... Pfizer, Incorporated (NYSE: PFE) (pronounced faɪzəɹ or faɪzÉ™), is the worlds largest pharmaceutical company. ... Polaroid is the name of a type of synthetic plastic sheet which is used to polarise light. ... Reckitt Benckiser plc is one of the worlds leading manufacturers of cleaning products and a member of the FTSE 100 Index of the largest companies traded on the London Stock Exchange. ... Schering-Plough Corporation is a pharmaceutical company started in Germany by Ernst Schering in 1851. ... This article or section does not adequately cite its references or sources. ... Verizon redirects here: this article is about the corporation; see also Verizon Wireless, Verizon Online DSL and Verizon FiOS. Verizon Communications, Inc. ... Veolia Environnement SA (formerly Vivendi Environnement) is a leading French-based multinational with activities in four main areas - water, waste management, energy and transport services. ... Volvo Cars is the premium car maker using the Volvo Trademark. ...


Awards

Proclaimed “Global Agency of the Year” by Advertising Age and “Advertising Network of the Year” by Campaign in 2006, the agency has experienced an explosion of new business growth since late 2005, as well as increased recognition for creative and effective campaigns in the form of industry awards. Advertising Age is a magazine, chronicling trends in advertisement. ...


Services

  • Healthcare: Euro RSCG Life (22 countries)
  • Marketing Services & Digital: Euro RSCG 4D (42 countries)
  • Corporate Communications: Euro RSCG Corporate Communications (22 countries)

See also

Havas was the first French news agency, created in 1835 by Charles-Louis Havas. ... To meet Wikipedias quality standards, this article or section may require cleanup. ... This article does not cite any references or sources. ...

External links

  • Official website

  Results from FactBites:
 
Euro RSCG - Wikipedia, the free encyclopedia (135 words)
Euro RSCG is a French advertising agency with global operations.
It was born from the merger of Eurocom, the main agency of the French communications group Havas, itself created in 1835 by Charles-Louis Havas as a press agency, and RSCG, in 1991.
While Euro RSCG's largest market is in France, its headquarters have nevertheless been relocated to New York City, even though Havas is still based in France.
  More results at FactBites »


 
 

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