NationMaster - Encyclopedia: Eve (cigarette)

Eve Cigarettes, manufactured in the U.S.A. and Germany, are a product of the Liggett Group, the smallest of the major U.S. tobacco companies. They were introduced in 1971 as competition for rival RJ Reynolds corporation's Virginia Slims, a cigarette targeted at the growing ladies' market. Virginia Slims were aimed at women who identified themselves as liberated, independent, and modern; Eves aimed at women contented to be feminine. Virginia Slims were always the more successful brand. Liggett Tobacco, formerly known as Liggett and Meyers Tobacco Company. ... 1971 (MCMLXXI) was a common year starting on Friday (the link is to a full 1971 calendar). ... Reynolds American Inc. ... 1978 Virginia Slims magazine ad. ...

1 Marketing
2 Packaging
3 Liablility
4 See also

Marketing

Eve cigarettes used very feminine art and marketing, starting with the cigarette itself which was long and slim, originally 100mm but lengthened to 120mm within two years to give more of a feminine idea of slimness. The filter and box were decorated with flowers to look feminine and fashionable, and to catch the eye of consumers. The advertising approach was to make the Eve appear a beautiful cigarette, appealing to female vanity and thereby making the woman who chose to smoke Eves more attractive, thus capturing market share from other brands and recruiting non-smokers.

The marketing approach was designed to be very feminine. Models were ladylike, and elaborately made up. Advertising text complemented the feminine imagery. In 1976 Eves were even marketed in association with a fashion line with colors and floral prints similar to Eve cigarette packs. The message was that women who smoked Eves were feminine, lady-like, and ladies of leisure. Slogans used included "Finally a cigarette as pretty as you", "Every inch the lady", etc.

For over 35 years Eve cigarettes have been aimed at the same niche market, women and young girls who wish to appear ladylike. They have not sold as well as the competing Virginia Slims cigarettes, which have always had broader appeal.

Packaging

The packaging has evolved to keep up with the times. Packaging went from a soft pack with the trademark flowers and drawing of Eve in the garden (gen. 1) to losing the female figure and retaining only the flowers (gen. 2) then moving the flowers to a band lengthwise on a white cardboard box (gen. 3). This packaging went unchanged until 1992 when the small multicolored flowers were replaced by thin orchid-like flowers in jewel tones on the box, and a single small colored flower on the filter band of the cigarette (gen. 4). In Germany the packaging and cigarette design did not change, retaining the floral band. Menthol versions of Eve used similar designs but with more green tones. Shorter 100mm Eves in Regular and Menthol boxes were reintroduced in 1985 but gradually disappeared due to lack of interest. In 1990 Eve Ultra lights 120s were introduced in Regular and Menthol, promising lowered tar and nicotine along with milder flavor. Packaging was white flip top box with long stemmed flowers done in pale pastels, with a single pale pastel flower on the filter band. Menthols were similar but with more green. After 1992 packaging remained unchanged until 2002, except for yet another unsuccessful reintroduction of 100mm Eves and Eve ultra lights in 1991. In 2002 the flowers were replaced by butterflies (gen. 5). Ultra lights lost the long stemmed flowers they had since their introduction and unified with the regulars for the first time by assuming the butterfly motif, with different colors identifying Ultra Lights (blue) and Menthol Ultra Lights(teal). In 2002 soft pack 100s were reintroduced yet again, using the butterfly design of the 120s.

Liablility

The success of marketing cigarettes specifically for women since the late 1960s shows in the statistics: by 1987, lung cancer had surpassed breast cancer as the leading cause of cancer deaths in women. In 1996 the Liggett Group agreed to repay more than $10 million in Medicaid bills for treatment of smoking-related illnesses[1]. Liggett also agreed to curb advertising and marketing campaigns aimed at teen-agers, and to stop selling clothing that bears cigarette logos and avoid billboard advertising near schools. Lung cancer is a cancer of the lungs characterized by the presence of malignant tumours. ... This article or section is in need of attention from an expert on the subject. ...

1st generation pack http://www.misty120s.com/Ad_archive/gallery/SmokePretty/Eve71_1?full=1

2nd generation pack http://nature.berkeley.edu/departments/espm/env-hist/espm160/assignments/duke/eve.jpg

3rd generation pack http://www.misty120s.com/Ad_archive/gallery/Everyinchalady/Eve85_1?full=1

4th generation pack http://www.geocities.com/capt_kirk_uk/images/eve_light.JPG

5th generation pack http://www.geocities.com/capt_kirk_uk/images/evelit120.jpg

Original Ultra Light pack http://www.misty120s.com/Ad_archive/gallery/PickthelongstemmedUltraLight/Eve90_1?full=1

Germany pack http://www.cigarre24.de/images/eve120.jpg

Eve in use http://www.geocities.com/capt_kirk_uk/irl/eve.jpg

Categories: Cigarette brands | 1971 introductions Historically considered a masculine habit, the feminization of smoking occured in tandem with the advent of fashion brands or premium brands of cigarettes specifically marketed towards ladies who see the use of these brands as a way to increase or enhance their sexual appeal. ... Audrey Hepburn with a cigarette holder in Breakfast at Tiffanys, evoking a sense of flair from the 1960s Since the introduction of tobacco to the world at large in the 1500s, a smoking culture has built around it, and is evident in many parts of the world to this...

Results from FactBites:

cheap cigarettes, buy Eve Cigarettes online (411 words)
	The cigarette was made long and slim, 100mm long originally and was lengthened to 120mm within the first two years of introduction, in order to be more readily identified with the feminine ideal of slimness and length.
	The filter of eve cigarettes is decorated with a multicolored flowers band, and the same style was applied to the box, signifying that this was a ladies cigarette, and being fashionable and eye catching.
	The Eve cigarettes philosophy is to make the Eve a beautiful cigarette, to create a sense of appeal to female vanity and thereby making the woman who chose to smoke Eves more attractive than one who smokes another brand or more attractive than a woman who did not smoke at all.

cheap cigarettes, buy cigarettes online (1254 words)
	The cigarette is lit at one of its ends and allowed to burn for the sake of inhaling its smoke from what is usually its filtered side, which is placed between the lips.
	The difference between a cigarette and a cigar is that the cigarettes is smaller in size, it is made of processed tobacco leafs, and its wrapped in paper.
	Cigarettes were brought into the English speaking world during the Crimean War, when British soldiers began imitating the Turkish soldiers, who used to roll their tobacco with newspaper.

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Contents

Marketing GA_googleFillSlot("encyclopedia_square");

Packaging

Liablility

See also

Marketing