Event management is the application of the management practice of project management to the creation and development of festivals and events. For other uses, see Management (disambiguation). ... Project Management is the discipline of organizing and managing resources (e. ... For other uses, see Festival (disambiguation). ...

Event Management involves studying the intricacies of the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspects before actually executing the modalities of the proposed event. For other uses, see Brand (disambiguation). ... Wikipedia does not yet have an article with this exact name. ... For other uses, see Concept (disambiguation). ... Look up Logistics in Wiktionary, the free dictionary. ... A technical is a fighting vehicle. ...

The recent growth of festivals and events as an industry around the world means that the management can no longer be ad hoc. Events and festivals, such as the Asian Games or the Dubai Shopping Festival, have a large impact on their communities and, in some cases, the whole country. Asian Games Logo The Asian Games, also called the Asiad, is a multi-sport event held every four years among athletes from all over Asia. ... Dubai Shopping Festival Logo Dubai Shopping Festival started on February 15, 1996 as a retail event intended to revitalise retail trade in Dubai. ...

The industry now includes events of all sizes from the Olympics down to a breakfast meeting for ten business people. Every industry, charity, society and group will hold events of some type/size in order to market themselves, raise money or celebrate.

Marketing Tool

Event management is considered one of the strategic marketing and communication tools by companies of all sizes. From product launches to press conferences, companies create promotional events to help them communicate with clients and potential clients. They might target their audience by using the news media, hoping to generate media coverage which will reach thousands or millions of people. They can also invite their audience to their events and reach them at the actual event. Wikibooks has more about this subject: Marketing Marketing strategy is a powerful process that gives an organization a competitive advantage in the marketplace. ... Communication is a process that allows organisms to exchange information by several methods. ... News media satellite up-link trucks and photojournalists gathered outside the Prudential Financial headquarters in Newark, New Jersey in August, 2004 following the announcement of evidence of a terrorist threat to it and to buildings in New York City. ...

Services of Event Management Company

Event management companies service a variety of areas including corporate events (product launches, press conferences, corporate meetings and conferences), marketing programs (road shows, grand opening events), and special events like concerts, award ceremonies, film premieres, launch/release parties, fashion shows,commertial events,private (personal) events such as weddings and bar mitzvahs.

Clients hire event management companies to handle a specific scope of services for the given event, which at its maximum may include all creative, technical and logistical elements of the event. (Or just a subset of these, depending on the client's needs, expertise and budget).

Event Manager

The Event Manager is the person who plans and executes the event. Event managers and their teams are often behind-the-scenes running the event. Event managers may also be involved in more than just the planning and execution of the event, but also brand building, marketing and communication strategy. The event manager is an expert at the creative, technical and logistical elements that help an event succeed. This includes event design, audiovisual production, scriptwriting, logistics, budgeting, negotiation and, of course, client service. It is a multidimensional profession.

Event Management as an Industry

Event Management is a multi-million dollar industry, growing rapidly, with mega shows and events hosted regularly. Surprisingly, there is no formalized research conducted to assess the growth of this industry. The industry includes fields such as the MICE (Meetings, Incentives, Conventions and Events), exhibitions, conferences and seminars as well as live music and sporting events.

The logistics side of the industry is paid less than the sales/sponsorship side, though some may say that these are two different industries.

Education

There are an increasing number of universities which offer Graduate Degree/ Diploma in Event Management, especially in the UK where they have been quick to catch on to the new interest and many are now offering certificate, diploma, degree and masters courses. A university is an institution of higher education and of research, which grants academic degrees. ...

In addition to these academic courses, there are many associations and societies that provide courses on the various aspects of the industry. These courses though not official, are still useful additions to your resume.

Study includes organizational skills, technical knowledge, P.R., marketing, advertising, catering, logistics, decor, glamor identity, human relations, study of law and licenses, risk management, budgeting, study of allied industries like television and other medias and several other areas.

• Career opportunities are in the following Industries :

1. Event Management Firms
2. Event Management Consultancy
3. Hotel, travel and hospitality Industries
4. Advertising Agencies
5. Public Relations Firms
6. Corporations
7. News Media
8. Not-for-Profit organizations
9. Integrated marketing communications companies

Further reading

• ISBN 0-471-39687-7 Twenty-First Century Global Event Management(The Wiley Event Management Series) by Joe Goldblatt

• ISBN 0-7506-6533-5 Events Management (Events Management S.) by Glenn Bowdin, Johnny Allen, William O'Toole, Rob Harris, Ian McDonnell.

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