Excel Entertainment Group, Inc. is a media conglomerate based in Salt Lake City, Utah. Founded by ex-Disney bigwig Jeff Simpson in 1995, Excel began when four record labels and the separate Excel Distribution company were acquired. Excel Entertainment Group is best known for its consistent flow of Latter-day Saint themed products and particularly the distribution of many LDS cinema films.
On November 15, 2004 Excel and Deseret Book announced they would be merged into one company, with Jeff Simpson taking the role of executive vice president. Most of Excel's 45 employees will be managed somewhat autonomously under the "Excel" brand. A handful of producers in Excel's music division will be transferred to Deseret Book headquarters. Both companies are privately-held, so exact terms of the aquisition are unknown.
Merger may help Deseret Book 'Excel' with films (http://deseretnews.com/dn/view/0,1249,595105810,00.html) — Deseret Morning News
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ExcelEntertainmentGroup came into being in 1995 when Jeff Simpson left his position as an Executive at Disney Studios to become President and CEO of a new entertainment company.
Excel Retail Distribution continues to be a leader in the wholesale distribution of high quality music and video while Excel Motion Picture Distribution handles the theatrical release of independent film.
Excel, which began its foray into film distribution in 2000, found broad audience appeal for its independent films Brigham City and God's Army that were about, and targeted to a Church of Jesus Christ of Latter-day Saints audience.
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