Experience design is an approach to the design of products, services and environments based on a holistic consideration of the users' experience. Experience design is therefore driven by consideration of the 'moments' of engagement between people and brands, and the memories these moments create. Also known as experiential marketing, customer experience design, experiential design, brand experience. Usually considered in the context of the applied arts, engineering, architecture, and other such creative endeavours, design is used as both a noun and a verb. ...

Today, successful companies are adopting a more holistic and customer-centric relationship model built upon dialogue and interaction between brands and consumers. In doing so, they are considering and designing the 'total' experience of their brands.

Experience design is not driven by a single design discipline but instead requires a truly cross-discipline perspective that considers all aspects of the brand/business - from product, packaging and retail environment to the clothing and attitude of employees.

According to the authors of Making Meaning: The Business of Experience Design, Experience Design seeks to develop the experience of a product, service, or event along any or all of the following dimensions:

• Duration (Initiation, Immersion, Conclusion, and Continuation)
• Intensity (Reflex, Habit, Engagement)
• Breadth (Products, Services, Brands, Nomenclatures, Channels/Environment/Promotion, and Price)
• Interaction (Passive < > Active < >Interactive)
• Triggers (All Human Senses, Concepts, and Symbols)
• Significance (Meaning, Status, Emotion, Price, and Function)

While it is not necessary (or even appropriate) for all experiences to be developed highly in each of these dimensions, the more in-depth, appropriately (in terms of customer needs and desires), and consistently a product or service is developed across these dimensions, the more successful an offering may be.

External links

• Design Council on Experience Design Design Council one stop shop information resource on Experience Design by Ralph Ardill of Imagination London.
• Experience Design Glossary Evolving glossary of Experience Design terms by author Nathan Shedroff.
• Book: Experience Design 1 A definitive book on the subject by Nathan Shedroff.
• Experience Design Resources Books, websites, schools, organizations, and other media resources about Experience Design.
• Experience Design Blog Insight in the broad field of experience design, user experience and innovation through a daily digest of news stories, web sites and publications.