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Encyclopedia > Fair and balanced (marketing slogan)

Fair and Balanced was a slogan used by the American news channel FOX News Channel, intended to promote the claimed neutrality of the network in comparison to the claimed "liberal bias" of traditional news sources. The slogan was originally used in conjunction with "Real journalism", though that slogan has now fallen out of favour, most likely due to the the derision heaped upon it by those (mostly of a liberal persuasion) who claim FOX is heavily conservatively biased. The FOX News Channel is a US cable and satellite news channel. ... Neutral means balanced between two or more opposites. ... Liberal bias, or liberal media, in American political discourse, are common phrases used, mostly by those on the political right, to explain their view that the American media generally has a liberal bias. ... Journalism is a discipline of collecting, verifying, reporting and analyzing information gathered regarding current events, including trends, issues and people. ... Usage of the word Liberal In the United States, the common meaning of liberal has evolved over time. ... Conservative bias is the mirror image of liberal bias, a belief that the media is biased in favor of conservative views. ...


Al Franken used the slogan in the subtitle for his book, Lies and the Lying Liars Who Tell Them (A Fair And Balanced Look At The Right) on the subject of media bias, especially that allegedly present at the FOX News Channel. FOX immediately sued, claiming that it had a trademark on the phrase. FOX News dropped the lawsuit, after Judge Denny Chin refused Fox News' request for an injunction against author and comedian Franken's book. The OFranken Factor Factor, a CD featuring bits from Al Frankens radio show Al Franken (born May 21, 1951) is an American satirist, comedian, bestselling author, and radio host. ... Lies and the Lying Liars Who Tell Them: A Fair and Balanced Look at the Right is a book of political commentary and satire by humorist Al Franken, published in 2003 by Dutton, a subsidiary of Penguin Group. ...


In December, 2003, FOX News found itself on the other end of a legal battle concerning the slogan, when Alternet filed a cancellation petition with the United States Patent and Trademark Office to have FOX's trademark rescinded as "notoriously misdescriptive". Legal proceedings relating to Alternet's petition continued throughout 2004. Alternet included the documentary film Outfoxed as supporting evidence in its case. December is the twelfth and last month of the year in the Gregorian Calendar and one of seven Gregorian months with the length of 31 days. ... Alternet is a popular website that was created in 1998. ... The United States Patent and Trademark Office (PTO or USPTO) is an agency in the United States Department of Commerce that provides patent and trademark protection to inventors and businesses for their inventions and corporate and product identification. ...


The slogan most recently used in its place is "We report, you decide", a slogan which has also been criticised.


  Results from FactBites:
 
Roger L. Simon: Pajamas Media Question #1 - What Is "Fair and Balanced"? (13890 words)
Balance means providing a forum for others (whether part or not part of your organization) to present opposing viewpoints, argue about the emphasis on different facts, debate and discuss the merits of an argument and so on.
My market comment was not regarding the business market but the market of ideas as in: multitude of individuals with various backgrounds and experience adding their expertise and knowledge to the common pool of the knowledge of events.
Of course, the "fair" in "fair and balanced" tends to be redundant; it generally connotes a reasonable accommodation of the various points of view, and is nearly indistinguishable intellectually from the concept of balance.
  More results at FactBites »


 
 

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