Famous Amos
Current owner	Kellogg Company
Country of origin	United States
Markets	World
Website	Famous Amos - Official website

Famous Amos is a brand of cookie from the United States. Image File history File links No higher resolution available. ... Kellogg Company (often referred to as simply Kellogg or Kelloggs) is an American multinational producer of breakfast foods, snack foods, cookies, and crackers, with corporate headquarters in Battle Creek, Michigan, USA. Kellogg trades under the ticker symbol NYSE: K. Revenues in 2006 were $10. ... Image File history File links This is a lossless scalable vector image. ... This article is about the food. ...

History

Wally Amos, an Air Force veteran who worked as a talent agent with the William Morris Agency, would send home-baked chocolate chip cookies to celebrities to entice them to meet with him and maybe sign a deal to be represented by the William Morris company. Wallace Wally Amos, Jr. ... “The U.S. Air Force” redirects here. ... A talent agent is a person who finds jobs for actors, musicians, models, and other people in various entertainment businesses. ... Founded in 1898, the William Morris Agency was the largest diversified talent and literary agency in the world, with offices in New York, Beverly Hills, Nashville, Miami, London, and Shanghai. ...

On March 10, 1975, Amos took the advice of some friends and opened a cookie store in Los Angeles, California; the store was named "Famous Amos". is the 69th day of the year (70th in leap years) in the Gregorian calendar. ... Year 1975 (MCMLXXV) was a common year starting on Wednesday (link will display full calendar) of the Gregorian calendar. ... This article is about the food. ... Los Angeles and L.A. redirect here. ...

The store proved so popular that eventually, the "Famous Amos" brand would branch out, starting the production of cookies to be sold at supermarkets, in a move that would later be emulated by other specialty stores, such as Baskin Robbins, T.G.I. Fridays, Starbucks, etc. Supermarkets, past and present, include: // Originating (HQ) country first. ... Baskin-Robbins is a global chain of ice cream parlors founded by Burt Baskin and Irv Robbins in 1945 in Glendale, California. ... A sign at a T.G.I. Fridays franchise in Pensacola, Florida. ... For other uses of Starbuck, see Starbuck. ...

Close up of assorted Famous Amos cookies.

The Famous Amos brand has gone through a number of owners since inception. Between 1985 and 1989, the Famous Amos company went through four different owners^[1]. In 1992 the President Baking Company purchased the brand from the Shansby Group^[2]. Then, in 1998 Keebler foods purchased the President Baking Company. It was then owned by Keebler Foods until the Kellogg Company purchased Keebler in 2001. The brand is now a part of Kellogg's Company. Image File history File links Metadata Size of this preview: 800 × 600 pixelsFull resolution (1600 × 1200 pixel, file size: 978 KB, MIME type: image/jpeg) File history Legend: (cur) = this is the current file, (del) = delete this old version, (rev) = revert to this old version. ... Image File history File links Metadata Size of this preview: 800 × 600 pixelsFull resolution (1600 × 1200 pixel, file size: 978 KB, MIME type: image/jpeg) File history Legend: (cur) = this is the current file, (del) = delete this old version, (rev) = revert to this old version. ... The Keebler Company is the second-largest cookie and cracker manufacturer in the United States. ... For other things with Kellogg in the name, see Kellogg (disambiguation). ...

Some Famous Amos stores were sold and operate under a different name due to the brand issues. In Hong Kong, a shop in New Town Plaza, Shatin is operating under 'Cookies Plus' as opposed to Famous Amos, but the style of cookies is very similar.

Today, there is a sign commemorating the first Famous Amos store in Los Angeles, located at West Sunset Boulevard and North Formosa Avenue in Hollywood.

Packages

Package from a Singapore outlet, circa 2007.

The Famous Amos cookie brand has gone through four package designs.

The original package consisted of a round, tin metal box, similar to the blue packages of a European brand of cookies, except that Famous Amos' package was white, and with a photo of what seemed to be a large chocolate chip cookie spinning on Wally Amos' finger. This article is about the metallic chemical element. ... This article is about metallic materials. ... This article is about the colour. ... For other uses, see Europe (disambiguation). ... This article is about the color. ...

The 1980s packages consisted of small plastic bags that resembled the larger bags of the same material used by supermarkets during that period. They had the brand's name inscribed in small letters, and once again, with a photo of Amos apparently spinning a large chocolate chip cookie on his finger, in a way that was similar to the basketball-spinning trick made famous by the Harlem Globetrotters. This article is about the sport. ... For the animated television series, see Harlem Globetrotters (TV series). ...

The 1990s packages were much larger than those of the 1980s, with the name "Famous Amos" prominently displayed on the cover. These packages marked the end of Wally Amos' cover appearances, and featured a number of small cookies pictured instead, with a blue ribbon reading "chocolate chip".

The 2000s Famous Amos packages are very similar to the ones used during the 1990s, except for a couple of differences, such as the ribbon's color (almond has replaced blue). Part of Wally Amos' biography is featured on the back of the newest packages. For other uses, see Almond (disambiguation). ...

The design of the 2000s Famous Amos package does not have the biography on the back of the Not for Resale editions, or packages that come in large boxes or packs, usually found at Sam's Club and Costco. Sams Club is a membership-only warehouse club owned and operated by Wal-Mart Stores, Inc. ... Costco Wholesale Corporation (NASDAQ: COST) is the largest membership warehouse club chain in the world based on sales volume, headquartered in Issaquah, Washington, United States,[1] with its flagship warehouse in nearby Seattle. ...

References and footnotes

1. ^ "'Famous' Amos a Keebler Elf", Honolulu Star Bulletin, May 26, 1999.[1]
2. ^ President Baking buys Famous Amos, Nation's Restaurant News, Sept 28, 1992. [2]

• Man With No Name: Turn Lemons into Lemonade, Aslan, ISBN 0-944031-57-9
• The Famous Amos Story: The Face That Launched a Thousand Chips, Bantam Doubleday, ISBN 0-385-19378-5

External links

• Official Famous Amos Brand Web site