Fast Moving Consumer Goods (FMCG), also known as Consumer Packaged Goods (CPG), are products that have a quick turnover and relatively low cost. Though the absolute profit made on FMCG products is relatively small, they generally sell in large numbers and so the cumulative profit on such products can be large. CPG may stand for: In genetics CpG site is a site in DNA CpG islands are specialized regions of DNA In business Consumer packaged goods, another name for Fast Moving Consumer Goods In music CPg underground punk rock band In government Central Peoples Government, the term used to define... Look up Turnover in Wiktionary, the free dictionary. ...

Examples of FMCG generally include a wide range of frequently purchased consumer products such as toiletries, soap, cosmetics, teeth cleaning products, shaving products and detergents, as well as other non-durables such as glassware, bulbs,batteries, paper products and plastic goods.^[1] FMCG may also include pharmaceuticals, consumer electronics, packaged food products and drinks, although these are often categorized separately.

The retail market for FMCGs includes businesses in the following International Standard Industrial Classification (ISIC) (Revision 3) categories^[2] The International Standard Industrial Classification of All Economic Activities is a United Nations system for classifying economic data. ...

• ISIC 5211 retail sales in non-specialized stores
• ISIC 5219 other retail sale in non-specialized stores
• ISIC 5220 retail sale of food, beverages and tobacco in specialized stores
• ISIC 5231 retail sale of pharmaceutical and medical goods, cosmetic and toilet articles
• ISIC 5251 retail sale via mail order houses
• ISIC 5252 retail sale via stalls and markets
• ISIC 5259 other non-store retail sale

Supplier industries for FMCGs include 1511 meat and meat products, 1512 fish and fish products, 1513 fruit and vegetables, 1514 vegetable and animal oils and fats, 1520 dairy products, 1531 grain mill products, 1532 starches and starch products, 1533 animal feeds, 1541 bakery products, 1542 sugar, 1543 cocoa, chocolate and sugar confectionery, 1544 macaroni, noodles, couscous, 1549 other food products, 1551 spirits; ethyl alcohol, 1552 wines, 1553 malt liquors and malt, 1554 soft drinks, mineral waters, 1600 tobacco products, 2101 pulp, paper and paperboard, 2102 corrugated paper, containers, 2109 other articles of paper and paperboard, 2424 soap and detergents, cleaning preparations, perfumes.^[3]

FMCG products can be thought of in contrast with consumer durables, which are generally replaced less than once a year (e.g. kitchen appliances).

Some of the best known examples of Fast Moving Consumer Goods companies include H. J. Heinz, Reckitt Benckiser, Sara Lee, Nestlé, Unilever, Procter & Gamble, Coca-Cola, Carlsberg, Kleenex, General Mills, Pepsi and Mars.^{[citation needed]} H. J. Heinz Company NYSE: HNZ, commonly known as just Heinz, famous for both its 57 Varieties slogan and its commercial jingle Beanz Meanz Heinz, was founded in 1869 by Henry John Heinz in Sharpsburg, Pennsylvania, United States. ... Reckitt Benckiser plc is one of the worlds leading manufacturers of cleaning products and a member of the FTSE 100 Index of the largest companies traded on the London Stock Exchange. ... Sara Lee Corporation (NYSE: SLE) is a global consumer-goods company based in Downers Grove, Illinois, USA. It has operations in more than 40 countries and sells its products in over 180 nations worldwide. ... This article is about the company. ... Unilever is a widely listed [2] [3] multi-national corporation, formed of Anglo-Dutch parentage, that owns many of the worlds consumer product brands in foods, beverages, cleaning agents and personal care products. ... Procter & Gamble Co. ... The wave shape (known as the dynamic ribbon device) present on all Coca-Cola cans throughout the world derives from the contour of the original Coca-Cola bottles. ... Note: Carling beer is not produced by the Carlsberg brewery. ... Kleenex logo This article is about the Kleenex brand. ... General Mills (NYSE: GIS) is a Fortune 500 corporation, mainly concerned with food products, which is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. ... Pepsi Cola is a non-alcoholic carbonated beverage produced and manufactured by PepsiCo. ... Adjectives: Martian Atmosphere Surface pressure: 0. ...

A subset of FMCGs are Fast Moving Consumer Electronics which contain innovative electronic products such as mobile phones, MP3 players, digital cameras, GPS Systems, cell phones and Laptops which are replaced more frequently than other electronic products mainly due to technolgy changes.^{[citation needed]} A digital audio player (DAP) is a device that stores, organizes and plays digital music files. ... Digital cameras are a remarkable advance in technology. ... Over fifty GPS satellites such as this NAVSTAR have been launched since 1978. ... Laptop with touchpad. ...

White goods in FMCG refers to large household electronic items such as refrigerators. Smaller items, TV sets, stereo systems etc. are sometimes termed Brown goods.^{[citation needed]}

Unlike other economy sectors, FMCG share float in a steady manner irrespective of global market dip, because they generally satisfy rather fundamental - as opposed to luxurious - needs.^{[citation needed]}

References

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