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A festival marketplace was a concept of James W. Rouse (1914-1996) and the Rouse Company in the United States to revitalize downtown areas in major cities in the late 20th century. Festival marketplaces were a leading downtown revitalization strategy in American cities during the 1970s and 1980s. Rouse on the August 24, 1981 cover of TIME. James Wilson Rouse (April 26, 1914 - April 9, 1996) was a pioneering real estate developer civic activist, and later, free enterprise-based philanthropist. ...
The Rouse Company, founded by James W. Rouse in 1939 and publicly held since 1956, is a shopping mall and community developer. ...
In the second half of the 20th century, Rouse and his company became major developers of suburban strip shopping centers and pioneered large shopping malls. In many cities, these were seen as escalating the failure of retail businesses and causing further deterioration of older, downtown core-city areas. For the traditional meaning of the word mall, see mall. ...
In the late 1970s, Rouse and his company, who had developed entire planned communities such as Columbia, Maryland took on some of the inner city dilemmas their earlier work had been accused of exacerbating. Studies had shown such areas were often perceived as both dirty and dangerous. In response, they developed the festival marketplace concept as a way to reverse the negative trends and attract both suburban residents and out-of-town visitors to the downtown areas. The People Tree statue has become a symbol of Columbia, Maryland. ...
A typical festival marketplace they developed would include local involvement in the creation of a safe and trendy attraction intended to serve as a major catalyst for other redevelopment. Generally, a festival marketplace offers major restaurants, specialty retail shops, and international food court. Often, there was an exciting nightlife with music, dancing and live entertainment. The more successful projects seemed to benefit from waterfront locations and secure parking.
In one example of a successful development of the festival marketplace concept was in Norfolk, Virginia. There, "The Waterside" proved a magnet to new hotels, office buildings, and tourist attractions. More than 20 years after The Waterside opened in 1983, the downtown area of Norfolk is as clean, attractive and vital as any city in the United States. Boat cruises and ferries depart from the adjacent waterfront daily. The location is served by public transit, and covered parking is available in several parking garages close by. Norfolk, Virginia, viewed from Portsmouth, across the Elizabeth River Norfolk (pronounced nah-fuk)is a city in the U.S. state of Virginia in the United States of America. ...
Other successful locations where Rouse's festival marketplace concept was successful were:
Faneuil Hall, east side Quincy Market Faneuil Hall, located near the waterfront and Government Center in Boston, Massachusetts has been a marketplace and a meeting hall since 1742. ...
Boston is the capital of and the largest city in the Commonwealth of Massachusetts in the United States. ...
Categories: US geography stubs | New York City landmarks | Manhattan ...
Midtown Manhattan, looking north from the Empire State Building, 2005 New York City (officially named the City of New York) is the most populous city in the state of New York and the entire United States. ...
Harborplace is a well-known shopping center in downtown Baltimore, Maryland. ...
City nickname: Charm City Location in the state of Maryland Founded 30 July 1729 County Independent city Mayor Martin OMalley (Dem) Area - Total - Water 1,214. ...
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