Look up flit in Wiktionary, the free dictionary.

Flit or FLIT is the brand name for an insecticide with the primary active ingredient of permethrin. It is most often used to control adult mosquitos. Spraying it into the air kills adult mosquitos that are present and then by settling onto surfaces it kills mosquitos that may later land. A device called a flit gun was often used to perform the spraying, although today backpack-mounted and aerial sprayers have largely replaced flit guns. Wikipedia does not have an article with this exact name. ... It has been suggested that French Wiktionary be merged into this article or section. ... An insecticide is a pesticide used against insects in all developmental forms. ... Permethrin is a common chemical, widely used as an insecticide and acaricide and as an insect repellent. ... This article is about the insect; for the WWII aircraft see De Havilland Mosquito. ...

Flit is best known today because in 1928, when Standard Oil Company manufactured it, they promoted it with a very successful and long running advertising campaign. Theodore Seuss Geisel created the artwork for this campaign, years before he started writing the children's books that made him famous as Dr. Seuss. The ads typically contained the tagline "Quick, Henry, the FLIT!" and showed people threatened by whimsical, menacing insect-like creatures that will look familiar to fans of Dr. Seuss's later work. This advertising campaign continued for 17 years and made "Quick, Henry, the FLIT!" into a national catchphrase. Year 1928 (MCMXXVIII) was a leap year starting on Sunday (link will display full calendar). ... Standard Oil (1870–1911) was a large, integrated, oil producing, transporting, refining, and marketing company. ... Commercialism redirects here. ... Dr. Seuss is the pen name of Theodor Seuss Geisel (March 2, 1904 - September 24, 1991). ... Theodor Seuss Geisel (March 2, 1904 – September 24, 1991) was a famous American writer and cartoonist best known for his classic childrens books under the pen name Dr. Seuss, including The Cat in the Hat, Green Eggs and Ham, and How the Grinch Stole Christmas. ... A tagline is a variant of a branding slogan typically used in marketing materials and advertising. ...

A "flit" is a group of fairies, as a "murder" is a group of crows or as a "gaggle" is a group of geese. The word "flit" was first used in this sense in the 2001 short story, "Ode to the Tooth Fairy," by R. Olver Trollsmith^II.

External links

• The Advertising Artwork of Dr. Seuss