Flo Conway is a social activist, a former journalist for the Saturday Evening Post who became involved in examination of cult practices. With Jim Siegelman, she wrote Snapping: America's Epidemic of Sudden Personality Change, and Holy Terror: The Fundamentalist War on America's Freedoms in Religion, Politics and Our Private Lives, and testified on her findings at joint House-U.S. Senate hearings. Conway and Siegelman won the Leo J. Ryan Award for their work in this field.
Conway and Siegelman are two of Americas foremost experts on the mind-altering communication practices of destructive cults, fundamentalist sects, and extremist political movements.
Conway and Siegelman were the first to expose the messages and machinery used by Americas surging religious right crusade to sway peoples beliefs, votes, values and dollars.
In their eight-year undertaking, Conway and Siegelman uncovered the hidden dimensions of Wieners personal saga and the human dimensions of his science, which have been largely overlooked amid the frenzy of technological development.
While authors FloConway and Jim Siegelman did not predict such an event, their book was on the shelves at the right time.
The theory is speculative, but the book is worthwhile for its careful journalism of the experiences of ex-cult members and their families and its careful exposition of the cultural factors that led to the greatly increased popularity of cults and cult-like movements in the second half of the 20th century.
Conway and Siegelman see snapping as a sudden change produced by outside forces acting on the a recruit or convert, who becomes a passive victim of an illegitimate use of psychological and social pressure.
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