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Encyclopedia > Food and Brand Lab
Food and Brand Lab
Food and Brand Lab

The Food and Brand Lab is a non-profit research facility at Cornell University which focuses on why people buy and eat the foods they do in they quantities they do. Directed by Brian Wansink[1], the stated mission of the Lab is to "Conduct top level academic research that enables consumers to use food to help them 'to be what they want to be' -- this could involve eating less, eating better, or enjoying food more." By focusing on behavioral and psychological explanations as to why people overeat and why they have the food preferences they have, the Lab aims at helping individuals and health care providers change food-related behaviors and improve health. The findings of the lab are widely published in medical, marketing, nutrition, and psychology journals. They have also been summarized in the best-selling book Mindless Eating: Why We Eat More Than We Think (2006) and in Marketing Nutrition (2005), and they have been widely reported in the popular press. Image File history File linksMetadata FBL_Logo. ... Image File history File linksMetadata FBL_Logo. ... Cornell redirects here. ... Brian Wansink Brian Wansink (born 1960, Sioux City, Iowa) is an American professor of marketing and nutritional science. ... For the Pet Shop Boys album of the same name see Behaviour Behavior or behaviour (see spelling differences) refers to the actions or reactions of an object or organism, usually in relation to the environment. ... Psychology (ancient Greek: psyche = soul and logos = word) is the study of mind, thought, and behaviour. ... Overeating is a behavior that, while generally not a medical problem, in some cases is a symptom of binge eating disorder or bulimia. ... Marketing Nutrition: Soy, Functional Foods, Biotechnology, and Obesity is a book that examines the intersection of consumer psychology, nutrition, and business and which is written by Cornell marketing and nutrition behavior professor Brian Wansink. ...

Contents

History

When Wansink initially formed it as a marketing professor at Dartmouth College (1990-1994), it was called the "Brand Lab" and was focused on food choice. Upon moving the Lab to the Wharton School at the University of Pennsylvania (1985-1987), a series of studies on how package size influences how much food people consume raised the profile of the Lab when the studies were reported on the front page of the Wall Street Journal. The finding that large packages can lead consumers to eat an average of 23% more food than an unconstrained smaller package provided systematic empirical evidence as to how one's immediate environment can bias them to unknowingly overeating.[1] As the first major article on how an implied portion size influences intake and calorie consumption, it helped launch the introduction of mini-size packaging, including the popular, premium-priced 100 calorie packs.[2] Dartmouth College is a private academic institution in Hanover, New Hampshire, in the United States. ... The Wharton School of the University of Pennsylvania is a business school at the University of Pennsylvania, USA. The school was founded by Joseph Wharton, who also was one of the founders of Swarthmore College (founded in 1864), in 1881 as the first collegiate business school in the United States. ... This article is about the private university in Philadelphia. ... The Wall Street Journal is an influential international daily newspaper published in New York City, New York with an average daily circulation of 1,800,607 (2002). ...



As the Lab's focus on consumer welfare and nutrition grew, Wansink moved the Lab to the University of Illinois at Urbana-Champaign where he was hired as a joint professor of Nutritional Science, of Marketing, and of Agricultural and Consumer Science. At this time, the newly renamed the Food and Brand Lab was formally institutionalized, and it broadened its focus to study the environmental factors that unknowingly influenced what a person eats and how much they eat. The University of Illinois at Urbana-Champaign [[UIUC]], known as the U of I, is the flagship campus in the University of Illinois system. ...



To better investigate the interdisciplinary nature of food intake, the Lab recruited researchers from psychology, food science, marketing, agricultural economics, human nutrition, education, history, library science, and journalism and it broadened its international boundaries by integrating scholars from France, Germany, Korea, India and the Netherlands. At this same time, the Lab established a licensed research restaurant (the Spice Box), and enlisted the cooperation of grocery store chains to serve as test sites to study a wide range of grocery shopping behaviors.

One of the Food and Brand Lab's recent Consumer Camps focused on how the Nutritional Gatekeeper can more easily help their children eat better.
One of the Food and Brand Lab's recent Consumer Camps focused on how the Nutritional Gatekeeper can more easily help their children eat better.

When the Lab moved to Cornell University in 2005, Wansink constructed new facilities which include a multipurpose set of interlocking rooms equipped with one-way mirrors, hidden cameras, and hidden food scales built into tables. In this context, researchers could vary the factors they believed influenced food intake and choice. Doing this has allowed them to surreptitiously determine what impact the lighting, music, companionship, plate size, odor, table arrangement, color, distance, stress, television, and variety have on how much people ate, how full they felt afterwards, and how much they enjoy their food. Image File history File links ConsumerCampKids. ... Image File history File links ConsumerCampKids. ... A mirror is a surface with good specular reflection that is smooth enough to form an image. ... Hidden cameras are still or video cameras that film people without their knowledge. ...



In cooperation with the Consumer Education Foundation the Food and Brand lab sponsors Consumer Camp on the campus of Cornell University during the one of the first two weekends in April. This provides a full-day “on-hands” opportunity for people of all ages to learn how to improve what they eat, how much they eat, and how much they enjoy food. In earlier years, Consumer Camps have drawn up to 400 attendees. Most recently camps have focused on interactive experiences that are best suited for smaller groups. Reservations are required for the free event. Consumer Education Foundation The Consumer Education Foundation was formed to promote healthy eating, and to help people improve what they eat, how much they eat, and how much they enjoy food. ...


Findings

Research from the Food and Brand Lab has been credited with improving the deeper scientific understanding of food as well as the discovery of some simple everyday insights:

  • A person will eat an average of 92% of any food they serve themselves.[3]
  • The average person makes an excess of 250 decisions about food each day.[4]
  • The Nutritional Gatekeeper of a home influences an estimated 72% of all of the food their family eats.[5]
  • Because of visual illusions, people (even bartenders) pour 28% more liquid into a short wide glasses than tall ones.[6]
  • 50% of the snack foods bought in bulk are eaten within 6 days. [7]

References

  1. ^ "Does Package Size Accelerate Consumption Volume?" (2005) Journal of Marketing, Brian Wansink, 60:3 (January), 1-14.
  2. ^ "Seduced By Snacks? No, Not You" by Kim Severson New York Times, 10-11-06, pp. D1+.
  3. ^ "Super Bowls: Serving Bowl Size and Food Consumption," (2005) JAMA – Journal of the American Medical Association, Brian Wansink and Matthew M. Cheney, 293:14 (April 13), 1727–1728.
  4. ^ “Mindless Eating: The 200 Daily Food Decisions We Overlook,” (2007) Environment and Behavior, Brian Wansink and Jeffrey Sobal, 39:1 (January), 106-23.
  5. ^ "Nutritional Gatekeepers and the 72% Solution,” (2006) Journal of the American Dietetic Association, Brian Wansink 106:9 (September), 1324–1327
  6. ^ "Shape of Glass and Amount of Alcohol Poured: Comparative Study of Effect of Practice and Concentration," (2005) BMJ – British Medical Journal, Brian Wansink and Koert van Ittersum, 331:7531 (December 24) 1512–1514.
  7. ^ "When are Stockpiled Products Consumed Faster? A Convenience-Salience Framework of Post-purchase Consumption Incidence and Quantity," (2002) Journal of Marketing Research, Pierre Chandon and Brian Wansink, 39:3 (August), 321–335.

Bibliography

  • "The Wizard of Why" by Robin Jenkins Mather Chicago Tribune, 3-30-05, Section 7, pp 1+
  • "Seduced By Snacks? No, Not You" by Kim Severson New York Times, 10-11-06, pp. D1+.
  • "Just Put Your Mind to It" by Nanci Hellmich USA Today, 10-11-06, p. 5D.
  • "New Tricks for Eating Better and Less..." Fitness, 11-06, pp. 16-18.
  • "I Can’t Believe I Ate the Whole Thing" by Patricia Volk, O Magazine, 11-06, pp. 229-233.

External links

Cornell University

Academics Cornell redirects here. ... Cornell redirects here. ...

Undergraduate Colleges and Schools
Agriculture and Life Sciences • Architecture, Art, and Planning • Arts and Sciences • Engineering • Hotel Administration • Human Ecology • Industrial and Labor Relations The College of Agriculture and Life Sciences (abbreviated to CALS or Ag School) at Cornell University is a contract college of New York and is considered by many to be the top school of agriculture-related sciences in the world. ... The College of Architecture, Art and Planning at Cornell University was established in 1871 as the School of Architecture, offering the first four-year course of study in architecture in the United States. ... College of Arts & Sciences logo Cornell Universitys College of Arts and Sciences (A&S or CAS) has been part of the university since its founding, although its name has changed over time. ... College of Engineering logo Cornell Universitys College of Engineering was founded in 1870 as the Sibley College of Mechanical Engineering and Mechanic Arts. ... Entrance to the School of Hotel Administration The School of Hotel Administration at Cornell University is a school for hospitality management founded in 1922 as the first four-year school devoted to the field and it is the only such school in the Ivy League. ... This article or section does not cite its references or sources. ... The School of Industrial and Labor Relations (ILR) at Cornell University was established in 1944 (first students admitted 1945) as the worlds first school for college-level study in industrial and labor relations. ...


Graduate/Professional Colleges and Schools
Graduate • Law • Business • Medical:NYC • Medical:Qatar • Medical Sciences • Veterinary The Graduate School is a graduate school at Cornell University; it confers most professional and research masters degree and doctoral degrees in various fields of study for the university. ... Cornell Law School, located in Ithaca, New York, is a graduate school of Cornell University. ... The S.C. Johnson Graduate School of Management (JGSM) is the business school of Cornell University. ... The Joan and Sanford I. Weill Medical College of Cornell University (abbreviated to Weill Cornell) is the medical school and biomedical research unit of Cornell University. ... Cornell redirects here. ... Weill Medical Center The Weill Cornell Graduate School of Medical Sciences (WGSMS) is a graduate college of Cornell University that was founded in 1952 as an academic partnership between two major medical institutions in New York City: the Weill Cornell Medical College and the Sloan-Kettering Institute. ... This article or section does not cite its references or sources. ...

Athletics The Cornell Big Red is the name of the sports teams, and other competitive teams, at Cornell University. ...

Ivy League • Barton Hall • Lynah Rink • Schoellkopf Field • Hoy Field • Newman Arena • Give My Regards to Davy • Harvard Hockey Rivalry The Ivy League is an athletic conference comprising eight private institutions of higher education located in the Northeastern United States. ... Barton Hall is an on-campus field house on the campus of Cornell University in Ithaca, New York. ... Lynah Rink is a 3,836-seat hockey arena at Cornell University in Ithaca, New York, that opened in 1957. ... Cornellians cheer on the Big Red in 1919 Schoellkopf Field is a 25,597-capacity stadium at Cornell University that opened in 1915 and is used for the Big Red football, lacrosse and field hockey teams. ... David F. Hoy Field, usually referred to simply as Hoy Field, is a baseball field at Cornell University where the Big Reds baseball team plays. ... Newman Arena is a 4,473-seat multi-purpose arena at Cornell University in Ithaca, New York. ... Give My Regards to Davy is frequently sung at Cornell hockey games. ... Cornell-Harvard game in Bright, 2005 The Cornell-Harvard Hockey Game or The Game is a mens hockey sports rivalry between Cornell University and Harvard University dating back to 1910. ...

Campus Cornell redirects here. ...

West Campus • North Campus • Sage Hall • Willard Straight Hall • Libraries • Art Museum • Theory Center • Synchrotron • Press • Plantations • Arboretum • Ornithology Lab • Dairy Bar • Arecibo Observatory • Hartung-Boothroyd Observatory • Charles F. Berman Field • Food and Brand Lab • Boyce Thompson Institute West Campus is a residential section of Cornell Universitys Ithaca, New York campus. ... North Campus is a residential section of Cornell Universitys Ithaca, New York campus. ... Sage Residential College, Sage College for Women, Sage College, or just Sage was the first womens residential college at Cornell University. ... Williad Straight Hall is the student union building on the central campus of Cornell University. ... The Cornell University Library, the library system of Cornell University in Ithaca, New York, which is composed of 20 individual libraries, is one of the largest research libraries in the United States. ... The Herbert F. Johnson Museum of Art is located near the Cornell University Arts quad in Ithaca, New York. ... Located at Cornell University, the Cornell Theory Center (CTC) is one of four supercomputing centers funded by the US National Science Foundation. ... The Cornell High Energy Synchrotron Source (CHESS) is a high-intensity high-energy X-ray lightsource supported by the National Science Foundation and located in Wilson Lab on the Cornell University campus in Ithaca, NY. The lab provides synchrotron radiation facilities for multidiciplinary scientific research, with a particular focus on... Cornell redirects here. ... The Cornell Plantations (200 acres) are botanical gardens, including the F.R. Newman Arboretum, located adjacent to the Cornell University campus, Ithaca, New York. ... F.R. Newman Arboretum (150 acres) is an arboretum within the Cornell Plantations, which are botanical gardens located adjacent to the Cornell University campus in Ithaca, New York. ... The Cornell Lab of Ornithology is a laboratory dedicated to research in the field of ornithology at Cornell University. ... The Cornell Dairy is about a 25 minute drive from campus and is home to over 900 milk producing cows. ... The Arecibo Observatory is located approximately 9 miles south-southwest from Arecibo, Puerto Rico (near the extreme southwestern corner of Arecibo pueblo). ... The Hartung-Boothroyd Observatory is located atop Mount Pleasant near the Cornell University in Ithaca, New York (USA). ... Charles F. Berman Field is a multi-use stadium in Ithaca, New York on the campus of Cornell University. ... The Boyce Thompson Institute for Plant Research is an renown research and education organization currently located on the campus of Cornell University in Ithaca, New York. ...

Cornelliana This article is being considered for deletion in accordance with Wikipedias deletion policy. ...

University History • Cornellians • Slope Day • Dragon Day • Chimes • Songs • Far Above Cayuga's Waters Statue of A.D. White on the Arts Quadrangle The history of Cornell University begins with the convergence of its two founders in the New York State Senate in January 1864. ... Cornellians are persons affiliated with Cornell University, commonly including alumni, current and former faculty members, students, and others. ... A view of Libe Slope during Slope Day Slope Day is an annual day of celebration held at Cornell University during the last day of regular undergraduate classes. ... Dragon Day is an annual event at Cornell similar to Mardi Gras that occurs, traditionally, on the Thursday before St Patricks Day. ... The Cornell Chimes have been located at the central campus of Cornell University, marking the hours and chiming concerts, since the original set of nine bells first rang at the University’s opening ceremonies October 7, 1868. ... There are very few or no other articles that link to this one. ... View of Cayuga Lake. ...

Student Life Cornell redirects here. ...

Cornell Daily Sun • Cornell Review • Cornell American • Cornell Moderator • Turn Left • Cornell International Law Journal • Fraternities and Sororities • Glee Club • Cayuga's Waiters • Chordials • Hangovers • Hotel Ezra Cornell • Marching Band • Quill and Dagger • Savoyards • WVBR The Cornell Daily Sun is an independent daily newspaper published in Ithaca, New York by students at Cornell University. ... The Cornell Review is a conservative newspaper published by students of Cornell University in Ithaca, New York. ... The Cornell American is an often-controversial independent student-run conservative monthly opinion newspaper at Cornell University, originally founded in 1992. ... The Cornell Moderator is a student publication founded in 2004 at Cornell University in Ithaca, New York. ... This article or section does not cite its references or sources. ... The Cornell International Law Journal is one of the oldest international law journals in the United States; it was founded in 1967 by members of the Cornell Society of International Law at Cornell Law School and is published three times a year and hosts a symposium every spring in Ithaca... Cornell University currently hosts 39 fraternities, 12 sororities, and 16 multi-cultural Greek-letter associations. ... The Cornell University Glee Club (CUGC) is the oldest student organization at Cornell University, having been organized shortly after the first students arrived on campus in 1868. ... Cayugas Waiters is the oldest all-male a cappella group at Cornell University. ... The Chordials is a co-ed a cappella group at Cornell University which performs a mix of rock, soul, R&B, and pop music. ... Statue of Ezra Cornell on the Arts Quadrangle at Cornell University, put to use to publicize for Happy Hour. ... // HEC stands for Hotel Ezra Cornell, which is an annual weekend-long educational conference put on by the students of the Cornell School of Hotel Administration for leaders of the hospitality industry. ... This article or section does not cite its references or sources. ... This article is being considered for deletion in accordance with Wikipedias deletion policy. ... The Cornell Savoyards is a performing arts association loosely affiliated with Cornell University in Ithaca, New York. ... WVBR-FM is a radio station that broadcasts to Ithaca, New York, and surrounding areas. ...



 
 

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